Available to hire
Hi there, I’m Alyssa! I am a graphic designer specializing in e-commerce, advertising, and packaging design. I earned my BFA in Communication Design from Kutztown University of Pennsylvania in 2019. Since then, I have built over 6 years of experience working as an in-house designer and freelancer in the e-commerce, agency, and packaging spaces.
Off the clock, you will find me hiking with our dog, gardening, baking sourdough, or training in Brazilian Jiu Jitsu, where I earned my purple belt in 2022.
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Work Experience
Creative Director at CoreBev
February 1, 2021 - PresentConceptualize and design branding, logos, and brand guidelines; design product labels, cases, and packaging for liquor, seltzer, and ready-to-drink brands; write brand stories and packaging copy; design print and digital marketing assets; collaborate with printers to prepare labels for production.
Senior Graphic Designer at Amazon Growth Lab
December 1, 2025 - PresentOptimize Amazon listings including listing photos, A+ content, storefronts, and product comparison charts; lead and manage a team of designers; collaborate with AI generation team to ensure quality and accuracy in product imagery.
Graphic Designer at Compass Marketing
June 1, 2024 - December 1, 2025Optimized Amazon listings; designed e-commerce content for retailers (Kroger, Walmart, Lowe’s, Home Depot, Instacart, Staples); created digital ads, print materials, animated videos; collaborated with brands such as Barilla, GoGo Squeez, Duracell, Ricola, Stonewall Kitchen; syndicated content across retailers.
Graphic Designer at Thrasio
April 1, 2021 - April 1, 2024Optimized Amazon listings; conceptualized and designed branding, logos, and brand guidelines for newly acquired companies; collaborated with production to plan photoshoots and art direct photography; designed advertising campaigns across paid channels; ran PickFu tests and Amazon experiments to determine the best creative path.
Education
Bachelor of Fine Arts in Communication Design at Kutztown University of Pennsylvania
January 11, 2030 - May 1, 2019Qualifications
Industry Experience
Consumer Goods, Retail, Media & Entertainment, Professional Services
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