I'm a design-led Brand & Creative Strategist with 8+ years of shaping brand experiences across East, West, and Southern Africa. Starting my journey as a Junior Creative Director, I’ve grown into orchestrating multi-country 360° brand campaigns that merge visual storytelling with strategy—driving high engagement and cohesive brand narratives across multiple markets. I lead cross-functional teams, tailor messaging for each market, and transform brand identities into measurable growth across 9 international markets and 4 product lines, delivering stronger recognition, increased engagement, and improved retail presence across multi-channel campaigns.…

Alyssa Akram

I'm a design-led Brand & Creative Strategist with 8+ years of shaping brand experiences across East, West, and Southern Africa. Starting my journey as a Junior Creative Director, I’ve grown into orchestrating multi-country 360° brand campaigns that merge visual storytelling with strategy—driving high engagement and cohesive brand narratives across multiple markets. I lead cross-functional teams, tailor messaging for each market, and transform brand identities into measurable growth across 9 international markets and 4 product lines, delivering stronger recognition, increased engagement, and improved retail presence across multi-channel campaigns.…

Available to hire

I’m a design-led Brand & Creative Strategist with 8+ years of shaping brand experiences across East, West, and Southern Africa. Starting my journey as a Junior Creative Director, I’ve grown into orchestrating multi-country 360° brand campaigns that merge visual storytelling with strategy—driving high engagement and cohesive brand narratives across multiple markets.

I lead cross-functional teams, tailor messaging for each market, and transform brand identities into measurable growth across 9 international markets and 4 product lines, delivering stronger recognition, increased engagement, and improved retail presence across multi-channel campaigns.

See more

Language

English
Fluent
Hindi
Advanced
Swahili
Advanced
Spanish; Castilian
Beginner

Work Experience

Brand & Creative Manager at Watu Credit Limited
January 1, 2022 - Present
Lead brand strategy and execution across 9 international markets and 4 product lines; tailor messaging per market, boost brand recognition, and manage a creative team to deliver cohesive campaigns across multiple channels.
Freelance Consultant, Founder at Daisy & Duke
June 1, 2020 - Present
Freelance branding, content creation, and digital marketing for startups; led campaigns and online presence to increase visibility and engagement.
Head of Graphics & Content Creation at The Food Library by JIT
July 1, 2019 - March 31, 2020
Directed graphics and content for The Food Library by JIT and multiple brands (Mercado, Honey and Dough, Inti, Hungry Carrots, Bottled Bartender), aligning visuals with brand strategy and delivering consistent multi-brand assets.
Content Creator & Creative Designer at Breathe Media
November 1, 2018 - June 30, 2019
Created visual content and campaigns for clients including Zucchini, Tiramisu Bakery, Pink Lady, KITU KALI, Moor Designs & Invitations, and What’s Cooking, boosting social engagement and delivery speed.
Junior Creative Director at Canvas Media / Cosmetics
May 1, 2018 - September 30, 2018
Directed photoshoots and visual content for 5 restaurant brands; crafted marketing campaigns; organized brand events; built PR outreach and partnerships; improved cross-platform brand visuals.

Education

Diploma in Fashion Design / Graphics & Marketing at Design Academy Of Fashion
February 4, 2014 - December 22, 2017
Diploma in Fashion & Creative Design Studies at Design Academy of Fashion, Cape Town, South Africa
February 1, 2014 - December 1, 2017
Higher Certificate in Business Marketing at Cape Town College, Cape Town, South Africa
February 1, 2012 - December 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Media & Entertainment, Travel & Hospitality, Consumer Goods, Retail, Professional Services, Other
    paper Alyssa Akram Creative Portfolio
    graphicdesigner branding logodesign contentcreation…