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Hi, I'm Alyssa Chagnon, a marketing professional specializing in omnichannel digital campaigns, project management, and data-driven decision making. I bring 5+ years of experience leading cross-functional teams to drive brand growth, account management and transform campaigns into measurable results. I thrive on blending strategic thinking with hands-on execution—turning insights into action, fostering strong partnerships, and delivering premium customer experiences. My work spans global campaigns, wellness and cosmetics brands, and tech platforms, always with a focus on collaboration, experimentation, and continuous improvement.…Hi, I'm Alyssa Chagnon, a marketing professional specializing in omnichannel digital campaigns, project management, and data-driven decision making. I bring 5+ years of experience leading cross-functional teams to drive brand growth, account management and transform campaigns into measurable results. I thrive on blending strategic thinking with hands-on execution—turning insights into action, fostering strong partnerships, and delivering premium customer experiences. My work spans global campaigns, wellness and cosmetics brands, and tech platforms, always with a focus on collaboration, experimentation, and continuous improvement.

Alyssa Chagnon

Marketing Strategist, Data Analyst, Project Manager, +3

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Hi, I'm Alyssa Chagnon, a marketing professional specializing in omnichannel digital campaigns, project management, and data-driven decision making. I bring 5+ years of experience leading cross-functional teams to drive brand growth, account management and transform campaigns into measurable results. I thrive on blending strategic thinking with hands-on execution—turning insights into action, fostering strong partnerships, and delivering premium customer experiences. My work spans global campaigns, wellness and cosmetics brands, and tech platforms, always with a focus on collaboration, experimentation, and continuous improvement.…Hi, I'm Alyssa Chagnon, a marketing professional specializing in omnichannel digital campaigns, project management, and data-driven decision making. I bring 5+ years of experience leading cross-functional teams to drive brand growth, account management and transform campaigns into measurable results. I thrive on blending strategic thinking with hands-on execution—turning insights into action, fostering strong partnerships, and delivering premium customer experiences. My work spans global campaigns, wellness and cosmetics brands, and tech platforms, always with a focus on collaboration, experimentation, and continuous improvement.

Available to hire

Quebec City, Canada

Hi,

I’m Alyssa Chagnon, a marketing professional specializing in omnichannel digital campaigns, project management, and data-driven decision making. I bring 5+ years of experience leading cross-functional teams to drive brand growth, account management and transform campaigns into measurable results.

I thrive on blending strategic thinking with hands-on execution—turning insights into action, fostering strong partnerships, and delivering premium customer experiences. My work spans global campaigns, wellness and cosmetics brands, and tech platforms, always with a focus on collaboration, experimentation, and continuous improvement.

Skills

Brand Identity

Email Marketing

SEO

Experience Level

Brand Identity

Expert

Email Marketing

Expert

SEO

Intermediate

Language

French

Fluent

English

Fluent

Work Experience

Marketing Strategist & Data Analyst at Google Play (via Highspring)

September 1, 2023 - Present

Lead targeted marketing campaigns for global Android users, increasing app downloads and boosting user engagement. Collaborate with Google Play managers and developers to resolve technical issues, improving app performance by 15%. Manage highly confidential partnerships and product launches, ensuring strict adherence to strategic objectives. Coordinate cross-functional communication and resolve technical product issues across Google Play, Wear OS, engineering teams, and external developers to support app performance on Samsung and Google smartwatches. Manage global app store campaigns using Asana and Salesforce, optimizing content visibility based on regional trends. Analyze market trends and user feedback to refine marketing strategies and improve overall user satisfaction.

Co-Founder & Chief Executive Officer (CEO) at DOZE Pilates

November 1, 2024 - Present

Founded and launched a boutique Pilates studio, defining the vision, brand positioning, and pricing strategy to establish a strong local presence. Directed studio build-out, equipment procurement, vendor negotiations; recruited and supervised instructors and administrative staff; developed course offerings, membership models, and promotional strategies to optimize customer acquisition and retention. Managed financial operations, including budgeting, forecasting, payroll, and expense control. Implemented marketing initiatives (social media, email campaigns, partnerships, and local events) to increase brand awareness. Built and maintained strong client relationships to ensure a premium customer experience. Oversaw daily operations, scheduling, compliance, and KPIs.

Marketing Coordinator & Account Manager at MDM Cosmetics

September 1, 2022 - June 1, 2023

Implemented comprehensive marketing strategies for B2B and B2C channels, resulting in a 25% increase in sales. Developed and coordinated social media strategies, leading to 30% growth in brand engagement. Managed influencer campaigns and media relations, enhancing brand visibility across key platforms. Oversaw e-commerce support, streamlining processes and increasing online sales by 15%. Produced precise commercial offers, ensuring accurate pricing and descriptions for various brands.

Digital Marketing Specialist at MDM Cosmetics

February 1, 2022 - September 1, 2022

Supported content strategy development for TikTok, Facebook, and Instagram, amplifying follower growth by 40%. Created weekly newsletters via Mailchimp and Klaviyo, improving customer engagement and retention. Organized PR campaigns with influencers, increasing brand presence and driving traffic to digital platforms. Produced photo and video content, increasing social media interaction and brand awareness.

Undergraduate Student Representative (Faculty Council) at Concordia University

September 1, 2021 - June 1, 2022

Participated in faculty meetings, contributing to strategic discussions and decision-making processes. Compiled and presented essential updates to the academic committee, influencing policy development. Developed recommendations for the Student Academic Senate, advocating for student interests.

HR Intern at Humanware Technologies

August 1, 2021 - March 1, 2022

Improved internal and external communications, ensuring clarity and professionalism. Performed a comprehensive update of documentation, significantly improving staff accessibility. Provided translations to facilitate clear communication between various team members. Researched and developed comprehensive labor policies, helping to streamline the onboarding process. Designed creative graphic materials to strengthen company branding initiatives. Collaborated with a 5-person team to reorganize the onboarding experience, increasing new hire satisfaction by 25% based on feedback surveys.

Co-Founder & CEO at DOZE Pilates

November 1, 2024 - Present

Founded and launched a boutique Pilates studio, defining vision and brand positioning; oversaw build-out, equipment procurement, budget, vendor negotiations, and staffing; developed courses, memberships, and marketing strategies; managed financial operations and KPIs; delivered premium customer experience.

Marketing Strategist & Account Manager at Google Play (via Highspring)

September 1, 2023 - Present

Led targeted campaigns for global Android users, increasing app downloads by 20% and boosting engagement; collaborated with Google Play managers and developers to resolve technical issues, improving performance by 15%; managed confidential partnerships and product launches; coordinated cross-functional communication across Google Play, Wear OS, engineering, and external developers; managed global app store campaigns using Asana and Salesforce; analyzed market trends and user feedback to refine strategies.