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I'm a freelancer who specializes in Social Media Marketing Strategy. Throughout my life, I’ve embraced every challenge with enthusiasm, creativity, and an unwavering drive for success. With a business and design background, I can understand your business goals, target audience and come up with creative solutions and content ideas for your social media platforms.…

Amabel Quek

Social Media Manager, Content Creator, Graphic Designer, +3

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I'm a freelancer who specializes in Social Media Marketing Strategy. Throughout my life, I’ve embraced every challenge with enthusiasm, creativity, and an unwavering drive for success. With a business and design background, I can understand your business goals, target audience and come up with creative solutions and content ideas for your social media platforms.…

Available to hire

Singapore, Singapore

I’m a freelancer who specializes in Social Media Marketing Strategy.

Throughout my life, I’ve embraced every challenge with enthusiasm, creativity, and an unwavering drive for success. With a business and design background, I can understand your business goals, target audience and come up with creative solutions and content ideas for your social media platforms.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

Content Creator | Marketing | Design at Creative Labs Pte Ltd

May 1, 2023 - Present

Plan and execute monthly social media content for Facebook, Instagram, and TikTok. Build relationships with key opinion leaders to review and promote products. Plan and host live shows on TikTok to increase engagement and brand awareness. Run and optimize Meta ads to increase brand visibility and drive traffic to the website. Monitor social media analytics and provide regular performance reports on campaigns. Explore partnerships for co-branded collaborations.

Content Creator at National Trades Union Congress

April 30, 2023 - August 24, 2025

Propagate content pieces in the form of articles and social media posts through NTUC's affiliated platform. Grow and nurture a pool of content partners aligned with NTUC's Labour Movement agenda. Conceptualize guerrilla marketing strategies to increase awareness of the Every Worker Matters Conversation campaign.

Social Media Planner and Marketer at Media Corp Pte Ltd

July 31, 2022 - August 24, 2025

Planned social media calendar for Bloomr.SG's social media channels. Used meme marketing to drive awareness of Bloomr.SG's accelerator programs for entry-level content creators in Singapore. Worked on social media marketing proposals for brands including Cetaphil, Gerber, Singlife, and KFC.

Social Media Planner at National University of Singapore, Business School Undergraduate Office

May 31, 2022 - August 24, 2025

Planned social media calendar for NUS Business School's Instagram account. Designed EDM invites and publicity materials. Organized outreach events to engage prospective students.

Creative Director, Regional Content Creation Team at Montreal Pte Ltd - ALDO

January 31, 2022 - August 24, 2025

Built and adapted brand guidelines provided by ALDO Group International. Served as creative director of the regional content creation team overseeing all marketing assets for Southeast Asia including Singapore, Malaysia, Indonesia, and Thailand.

Social Media and Content Manager at Singapore Institute of Management Pte Ltd

April 30, 2021 - August 24, 2025

Spearheaded the conceptualization of 25 original short series videos. Held supervisory role managing all SIM GE social media channels. Increased Instagram followers organically by 2,000 and doubled engagement. Created content for social media platforms, event coverage, and planned social media campaigns. Managed marketing initiatives for six countries including Korea, Hong Kong, Vietnam, Russia, Mongolia, and Sri Lanka.

Events Organizer at Singapore Maritime Foundation

June 30, 2018 - August 24, 2025

Organized 10 events reaching over 4,700 students, job seekers, career counselors, and industry partners. Established relationships with over 40 maritime companies, associations, government agencies, and institutes of higher learning to explore collaboration opportunities bridging maritime employers with students and job seekers.