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I'm Aman Pandey, a result-oriented Growth Manager with 7 years in Digital Marketing and Growth. I specialize in Performance Marketing and Growth Hacking techniques to craft data-driven strategies that drive measurable business growth. I thrive in cross-functional settings, turning insights into scalable campaigns, funnels, and automation that boost ROI and user engagement. I love collaborating with product, analytics, and creative teams to deliver tangible results for clients and stakeholders.…I'm Aman Pandey, a result-oriented Growth Manager with 7 years in Digital Marketing and Growth. I specialize in Performance Marketing and Growth Hacking techniques to craft data-driven strategies that drive measurable business growth. I thrive in cross-functional settings, turning insights into scalable campaigns, funnels, and automation that boost ROI and user engagement. I love collaborating with product, analytics, and creative teams to deliver tangible results for clients and stakeholders.

Aman Pandey

Growth Marketer, Marketing Strategist, Digital Marketer, +3

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I'm Aman Pandey, a result-oriented Growth Manager with 7 years in Digital Marketing and Growth. I specialize in Performance Marketing and Growth Hacking techniques to craft data-driven strategies that drive measurable business growth. I thrive in cross-functional settings, turning insights into scalable campaigns, funnels, and automation that boost ROI and user engagement. I love collaborating with product, analytics, and creative teams to deliver tangible results for clients and stakeholders.…I'm Aman Pandey, a result-oriented Growth Manager with 7 years in Digital Marketing and Growth. I specialize in Performance Marketing and Growth Hacking techniques to craft data-driven strategies that drive measurable business growth. I thrive in cross-functional settings, turning insights into scalable campaigns, funnels, and automation that boost ROI and user engagement. I love collaborating with product, analytics, and creative teams to deliver tangible results for clients and stakeholders.

Available to hire

I’m Aman Pandey, a result-oriented Growth Manager with 7 years in Digital Marketing and Growth. I specialize in Performance Marketing and Growth Hacking techniques to craft data-driven strategies that drive measurable business growth.

I thrive in cross-functional settings, turning insights into scalable campaigns, funnels, and automation that boost ROI and user engagement. I love collaborating with product, analytics, and creative teams to deliver tangible results for clients and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Performance Marketing Manager at Omlogic

May 1, 2025 - Present

Led end-to-end campaign strategy and execution across Meta Ads, Google Ads, and LinkedIn Ads for clients including Thapar Institute of Engineering and Technology, Institut français India, KBIR Wellness, MyUpchar, Solh Wellness, and Prarambh Life. Delivered 5,000+ qualified leads and 3–3.5x ROAS; improved CTR by 15% and reduced CPL by 10–15% through data-driven optimization. Managed ₹8–30L+ monthly ad spends with ROI-focused growth. Directed creative testing, audience segmentation, and funnel optimization; built automated reporting dashboards and provided actionable insights to stakeholders.

Freelance at Kidology

May 1, 2024 - February 28, 2025

Optimized and scaled digital ad campaigns to improve ROAS from 4x to 5–5.5x through targeted optimizations and incremental budget allocation. Conducted comprehensive A/B testing across campaigns, refined creatives and targeting strategies, and developed data-driven audience segmentation and retargeting campaigns that increased engagement and conversions. Created and implemented high-performing creatives for Meta platforms (Facebook, Instagram) and leveraged user-generated content to boost authenticity and conversions.

Deputy Growth Manager at Paytm Money

February 1, 2023 - March 1, 2024

Analyzed cohorts and user journeys to identify bottlenecks, enabling funnel optimization and MOM targets. Executed ~350 monthly in-app and off-deck campaigns and conducted A/B tests to boost conversions; raised CTR from 0.3% to 0.55% and bottom-of-funnel metrics from 75% to 89%, contributing to a rise in funded trades from 8k to 14k monthly. Planned app-to-app traffic allocation and managed CRM communications via Push, In-app, SMS, and WhatsApp; collaborated with Marketing, Compliance, Tech Product and Data Analytics teams to align growth initiatives.

Growth Marketing Manager at Chat-a-Doc

September 1, 2022 - February 1, 2023

Owned user acquisition from Facebook & Google, optimizing ROI and website performance; managed brand growth and social channels; developed monthly and quarterly media plans with KPIs for Acquisition, Retention & Branding; tracked daily performance and provided actionable insights.

Growth Marketing Manager at Baazi Games

August 1, 2018 - September 1, 2022

Led user acquisition, onboarding journey and app growth strategies; managed a $0.57M+ budget and led IPL 2022 marketing campaign, acquiring ~3L users and optimizing funnel events through targeted content, segmentation and onboarding improvements; redesigned Refer & Earn program and onboarding journey; led cross-functional collaboration with Product, Brand, Creative, Finance, Analytics and Legal; tracked effectiveness using Branch, SimilarWeb, GA, and FB Ads Manager; forecasted monthly & quarterly media plans for Acquisition, Retention & Branding.