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Senior Marketing & AI Strategy Leader with 15+ years driving measurable growth across digital strategy, brand management, community building, and omnichannel B2B/B2C campaign execution. Known for scaling social audiences and delivering performance with strong stakeholder/client management and HubSpot-led execution. Currently applying deep AI expertise to help organisations adopt AI strategically—covering workflow automation, training, governance, and ethical implementation—while continuing to deliver senior marketing strategy, content, social, and go-to-market outcomes locally or remotely.…Senior Marketing & AI Strategy Leader with 15+ years driving measurable growth across digital strategy, brand management, community building, and omnichannel B2B/B2C campaign execution. Known for scaling social audiences and delivering performance with strong stakeholder/client management and HubSpot-led execution. Currently applying deep AI expertise to help organisations adopt AI strategically—covering workflow automation, training, governance, and ethical implementation—while continuing to deliver senior marketing strategy, content, social, and go-to-market outcomes locally or remotely.

Amanda Jeffs

AI Prompt Engineer, AI Strategy Consultant, Content Strategist, +7

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Senior Marketing & AI Strategy Leader with 15+ years driving measurable growth across digital strategy, brand management, community building, and omnichannel B2B/B2C campaign execution. Known for scaling social audiences and delivering performance with strong stakeholder/client management and HubSpot-led execution. Currently applying deep AI expertise to help organisations adopt AI strategically—covering workflow automation, training, governance, and ethical implementation—while continuing to deliver senior marketing strategy, content, social, and go-to-market outcomes locally or remotely.…Senior Marketing & AI Strategy Leader with 15+ years driving measurable growth across digital strategy, brand management, community building, and omnichannel B2B/B2C campaign execution. Known for scaling social audiences and delivering performance with strong stakeholder/client management and HubSpot-led execution. Currently applying deep AI expertise to help organisations adopt AI strategically—covering workflow automation, training, governance, and ethical implementation—while continuing to deliver senior marketing strategy, content, social, and go-to-market outcomes locally or remotely.

Available to hire

Senior Marketing & AI Strategy Leader with 15+ years driving measurable growth across digital strategy, brand management, community building, and omnichannel B2B/B2C campaign execution. Known for scaling social audiences and delivering performance with strong stakeholder/client management and HubSpot-led execution.

Currently applying deep AI expertise to help organisations adopt AI strategically—covering workflow automation, training, governance, and ethical implementation—while continuing to deliver senior marketing strategy, content, social, and go-to-market outcomes locally or remotely.

Skills

Experience Level

Expert

Expert

Expert

Expert

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Expert

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Expert

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Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Work Experience

Freelance Marketing Consultant at MRKT WRKZ

February 1, 2023 - Present

Guides clients on AI adoption, education, and ethical implementation. Delivers hands-on AI implementation and training, community scaling, stakeholder management, and go-to-market execution. Provides senior marketing strategy, digital campaigns, and AI adoption consulting to SMEs and startups, specialising in brand, content, and social media. Has delivered multi-industry remarketing strategy, social media management, and content creation; developed and executed omnichannel campaigns integrating email, social, website, and paid media; and advises businesses on practical AI integration for marketing workflows and productivity gains.

Senior Marketing Strategist at Concentrate – HubSpot Diamond Partner

March 1, 2022 - February 28, 2023

Led B2B digital marketing strategy and execution for clients across SaaS, construction, and professional services. Managed end-to-end campaign lifecycles using HubSpot marketing automation, including planning through reporting and performance analysis. Developed and executed omnichannel B2B campaigns (paid + organic) with detailed performance reporting. Ran social media best-practice workshops for internal teams and client organisations. Owned keyword research, SEO strategy, and content creation across client portfolios. Role established following post-COVID business downturn (not performance-related).

Marketing Consultant at Ngā Tikā Trading

January 1, 2016 - December 31, 2021

Led all marketing for an export-focused natural products company. Managed brand, digital presence, events, investor relations, and international business development across New Zealand, Thailand, and Russia. Built 5 product websites and managed end-to-end brand, packaging, and collateral development. Led international negotiations with CP Group (Thailand) and Russian Export Centre (Moscow WTC). Managed field days exhibition presence including stand setup, creative assets, and promotional video production.

Social Media Manager at Auckland University of Technology

August 1, 2015 - March 31, 2022

Led social media strategy and a team of 2 for one of New Zealand’s largest universities. Managed brand presence across major platforms and developed content strategy while serving as the institution’s social media evangelist with direct access to C-suite and academic leadership. Scaled total social following from 20,000 to 100,000+ through strategic content and performance reporting. Created student content ambassador programs and an employee advocacy scheme. Launched NZ’s first university Snapchat account and first student vlogger programme. Delivered social media training workshops to academics, staff, and students on personal branding and LinkedIn. Managed social media budget, crisis communications, and quarterly senior management reporting.

Account Manager at APD (formerly Jericho)

May 1, 2011 - July 31, 2015

Managed a portfolio of 200+ self-service clients and supported business development. Progressed from Production Executive through Help Desk management to Account Manager. Led client events, created training resources, and managed company blog and social media. Responsible for 200+ client accounts including retention, upskilling/upselling, and onboarding. Supported BDM in sales meetings, proposal development, and project scoping. Established email best-practice standards for staff and clients.

Editor at Into Light Magazine

January 1, 2011 - December 31, 2014

Founded and edited a digital magazine focused on mindfulness, philosophy, and conscientiousness.

Marketing / Events Manager at Ray White

January 1, 2009 - December 31, 2011

Managed events (annual conference and awards gala), internal communications, and 15+ websites across New Zealand offices.

Marketing Assistant at Corus

January 1, 2008 - December 31, 2009

Coordinated events, internal communications, and web content in London.

Help Desk Technician at Telstra Clear

January 1, 2006 - December 31, 2007

First-level technical support for internet, phone, and TV services.

Marketing Administrator at LandMark Travel

January 1, 2006 - December 31, 2008

Handled client relationship management, corporate networking, and marketing collateral.

Education

Postgraduate - International Business at Auckland University of Technology

January 1, 2020 - December 31, 2022

Diploma - Information Technology at Manukau Institute of Technology

January 1, 2002 - December 31, 2004

Certificate - Communication Studies at Manukau Institute of Technology

January 1, 2000 - December 31, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Education, Government, Wholesale & Distribution, Travel & Hospitality, Telecommunications, Software & Internet, Media & Entertainment, Professional Services, Retail, Other