Available to hire
Graphic designer and creative marketer with experience across branding, social media, content creation, digital marketing, and visual storytelling. I’ve worked with hospitality, food & beverage, lifestyle, and event brands creating everything from social campaigns and promotional graphics to menus, email marketing, and launch materials.
I combine strong design skills with strategic thinking to create polished, engaging content that helps brands grow and stand out. Creative, adaptable, and detail-oriented, I love bringing ideas to life from concept to execution.
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Language
English
Fluent
Work Experience
Food & Beverage Marketing Director at Obsidian Group Inc.
January 31, 2026 - May 15, 2026Lead food and beverage category strategy across multi-brand portfolios, driving revenue growth through menu innovation, value positioning, and scalable programming. Oversee menu development and design, aligning culinary execution with pricing strategy, brand identity, customer expectations, and operational feasibility. Conduct ongoing competitive analysis and market monitoring to identify category opportunities, pricing gaps, food trends, and value messaging priorities. Travel to industry food shows and vendor showcases to source trends, products, new menu concepts, and supplier partnership opportunities. Partner with operations, franchisees, chefs, and suppliers to test, refine, and roll out menu features, seasonal programming, and limited-time offers across locations. Guide product launches and promotions from concept through execution, ensuring alignment between strategy, operational readiness, and in-store delivery. Analyze performance metrics, menu mix, and guest response to optim
Marketing Manager at Obsidian Group Inc.
November 29, 2023 - January 29, 2026Executed marketing strategies supporting hotel performance, event programming, food and beverage initiatives, and guest-facing experiences. Promoted on-site experiences through integrated campaigns, website content, email marketing, social media, and on-property promotional assets. Led marketing and concept launch support for Beach Burger Shack, including brand positioning, guest-facing creative, menu support, and local promotional rollout. Supported go-to-market execution for food and beverage offerings through social content, on-property signage, campaign assets, and customer-facing messaging. Coordinated entertainment and seasonal activations, including live music programming, hospitality events, cabana experiences, and local market promotions. Partnered with operations to align event offerings, room bookings, guest demand, food programming, and business objectives. Key Achievement: Led the end-to-end launch of the Cabana Lounge concept, contributing to a 47% increase in hotel busin
Digital & Content Strategist at Tire Discounter Group
April 28, 2022 - November 28, 2023Led digital marketing strategy across multiple locations, supporting brand visibility, retail performance, and customer acquisition. Executed campaigns across email, social, web, and paid channels while maintaining consistent brand messaging. Planned and coordinated corporate events including AGMs, open houses, and stakeholder functions. Managed vendor relationships including AV, catering, signage, and rentals to ensure seamless event execution. Optimized email journeys and campaign performance through data-driven insights, reporting, presentations, and budget coordination.
Education
Qualifications
Industry Experience
Travel & Hospitality, Retail, Professional Services, Consumer Goods
Experience Level
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