Amanda Gabriela

Available to hire

Hi, I’m Amanda Gabriela, a Senior Content & Brand Strategist with 8 years of hands-on experience driving growth through high-impact campaigns, SEO optimization, and omnichannel content for global brands.

About

Hi, I’m Amanda Gabriela, a Senior Content & Brand Strategist with 8 years of hands-on experience driving growth through high-impact campaigns, SEO optimization, and omnichannel content for global brands. I’m skilled at strategic creativity, team leadership, and performance analytics, delivering measurable results in both English and Spanish markets.

I love staying ahead of digital trends and experimenting with emerging formats to maximize brand impact. I’ve led content strategy for Cosmopolitan, Esquire, Harper’s Bazaar, Muy Interesante, and National Geographic, grown social communities, built email automation, and partnered with cross-functional teams to elevate brand presence and ROI.

  • 4 years' experience
  • Joined April 2025

Languages

  • Spanish; CastilianAdvanced
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Other

Work experience

Content Strategist · Malacara StudioDec 2025 – Sep 2025

Designed and executed content strategies for brands such as Brugal, The Macallan, Emprende Pro Mujer, and UTEL. Led the creation of digital campaigns (organic & paid) for social media, developed creative concepts, and directed high-impact shoots. Managed cross-functional teams of designers and copywriters; produced email marketing campaigns and automated workflows. Presented creative proposals for pitches and new client acquisitions. Grew Emprende Pro Mujer’s social media presence from 5K to 38K followers in three years through innovative content strategies and emerging digital formats.

Senior Content Manager & Brand Strategist · Vanidades Magazine (Vanidades USA, Vanidades Familia)Dec 2020 – Sep 2025 · 4 yrs 10 mos

Led content strategy, email marketing, and the digital presence of Vanidades Magazine and its sub-brands. Created and optimized SEO-driven content, produced email campaigns, and implemented automation. Built a scalable social media program, growing followers from 5K to 38K over three years, while coordinating editorial and content leadership across English- and Spanish-language markets to ensure consistent brand voice and measurable performance.

Education

Bachelor of Science in Communications · UAM Cuajimalpa2011 – 2015

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