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I'm Amanda Vecchio, a results-driven marketing professional focused on growth marketing, performance campaigns, and data-driven decision making. I design scalable, automation-enabled workflows and use a mix of analytics and creative to drive ROAS and funnel efficiency. Over 5+ years of experience across agency and in-house settings, I lead onboarding, change management, and cross-functional collaboration to translate client needs into scalable, measurable outcomes. I specialize in optimizing paid media, landing pages, and attribution across Google, Meta, and beyond.…I'm Amanda Vecchio, a results-driven marketing professional focused on growth marketing, performance campaigns, and data-driven decision making. I design scalable, automation-enabled workflows and use a mix of analytics and creative to drive ROAS and funnel efficiency. Over 5+ years of experience across agency and in-house settings, I lead onboarding, change management, and cross-functional collaboration to translate client needs into scalable, measurable outcomes. I specialize in optimizing paid media, landing pages, and attribution across Google, Meta, and beyond.

Amanda Vecchio

Digital Marketer, Growth Marketer, Marketing Strategist, +3

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I'm Amanda Vecchio, a results-driven marketing professional focused on growth marketing, performance campaigns, and data-driven decision making. I design scalable, automation-enabled workflows and use a mix of analytics and creative to drive ROAS and funnel efficiency. Over 5+ years of experience across agency and in-house settings, I lead onboarding, change management, and cross-functional collaboration to translate client needs into scalable, measurable outcomes. I specialize in optimizing paid media, landing pages, and attribution across Google, Meta, and beyond.…I'm Amanda Vecchio, a results-driven marketing professional focused on growth marketing, performance campaigns, and data-driven decision making. I design scalable, automation-enabled workflows and use a mix of analytics and creative to drive ROAS and funnel efficiency. Over 5+ years of experience across agency and in-house settings, I lead onboarding, change management, and cross-functional collaboration to translate client needs into scalable, measurable outcomes. I specialize in optimizing paid media, landing pages, and attribution across Google, Meta, and beyond.

Available to hire

I’m Amanda Vecchio, a results-driven marketing professional focused on growth marketing, performance campaigns, and data-driven decision making. I design scalable, automation-enabled workflows and use a mix of analytics and creative to drive ROAS and funnel efficiency.

Over 5+ years of experience across agency and in-house settings, I lead onboarding, change management, and cross-functional collaboration to translate client needs into scalable, measurable outcomes. I specialize in optimizing paid media, landing pages, and attribution across Google, Meta, and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Italian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Account Lead, Growth Performance Marketing at Leadhouse Innovation

June 1, 2024 - Present

Led client onboarding and platform integration by configuring ClickUp environments to provide 360-degree visibility and real-time project tracking. Conducted comprehensive market analysis and competitive research to develop high-impact pitch decks and strategic recommendations for prospective and existing clients. Led business development and sales outreach initiatives using data-driven insights to acquire new agency business and expand service offerings. Developed detailed project forecasts and plans, using Gantt charts to establish clear roadmaps. Managed and mentored a cross-functional team of designers and developers, translating client feedback into refined creative and technical execution. Owned paid acquisition strategy across Google, Meta, and Traffic Junky, optimizing campaigns to improve ROAS, conversion rates, and overall client performance. Directed end-to-end marketing initiatives, managing conversion-optimized landing pages and sites via WordPress, Framer, and Shopify to

Revenue Creative Lead at Sheertex

January 1, 2021 - March 1, 2023

Managed lifecycle marketing projects by defining technical requirements and testing optimizations across Klaviyo and Mailchimp, resulting in a 40% boost in channel conversions. Owned revenue metrics and OKR tracking while collaborating with developers to map customer journeys and ensure seamless system behavior post-implementation. Expanded growth initiatives into EU, UK, and Australian markets; managed budgets and conducted feasibility assessments to support international rollouts.

Web Marketing Designer at Best Seller

November 1, 2016 - March 1, 2020

Designed high-conversion digital assets and maintained ecommerce campaigns using Figma and Adobe XD; optimized funnels through iterative A/B testing. Facilitated cross-team requirements gathering sessions and created comprehensive user guides to support internal campaign development and brand consistency.

Brand Consultant & Mobile Services at Freelance Artist

January 1, 2018 - Present

Optimized business operations including automated booking and scheduling systems; managed high-end client relations and delivered personalized technical training.