I'm Amanda, an experienced marketing professional with a Meta Digital Marketing Associate certification. I specialise in building and executing 360-degree, customer-centric go-to-market strategies across APAC, leveraging multi-channel campaigns to drive engagement and measurable growth. I thrive on turning data-driven customer insights into compelling marketing narratives and impactful business outcomes. I recently completed training in data analytics and data storytelling to deepen my understanding of customer insights and let data guide the marketing narrative. My portfolio of sample dashboards is available on GitHub, showcasing how I translate metrics into action and storytelling.

Amanda Zhou

I'm Amanda, an experienced marketing professional with a Meta Digital Marketing Associate certification. I specialise in building and executing 360-degree, customer-centric go-to-market strategies across APAC, leveraging multi-channel campaigns to drive engagement and measurable growth. I thrive on turning data-driven customer insights into compelling marketing narratives and impactful business outcomes. I recently completed training in data analytics and data storytelling to deepen my understanding of customer insights and let data guide the marketing narrative. My portfolio of sample dashboards is available on GitHub, showcasing how I translate metrics into action and storytelling.

Available to hire

I’m Amanda, an experienced marketing professional with a Meta Digital Marketing Associate certification. I specialise in building and executing 360-degree, customer-centric go-to-market strategies across APAC, leveraging multi-channel campaigns to drive engagement and measurable growth. I thrive on turning data-driven customer insights into compelling marketing narratives and impactful business outcomes.

I recently completed training in data analytics and data storytelling to deepen my understanding of customer insights and let data guide the marketing narrative. My portfolio of sample dashboards is available on GitHub, showcasing how I translate metrics into action and storytelling.

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Language

English
Fluent

Work Experience

Senior Marketing & PR Manager, APAC at Kroll Associates Singapore Pte Ltd
May 1, 2018 - May 31, 2023
Led APAC marketing & PR for key service lines (Forensic Investigations & Intelligence, Cyber Risk, Compliance Risk & Diligence). Developed 360° customer-centric plans, integrated multi-channel campaigns, and managed APAC media relations. Collaborated with senior leadership and service lines to align GTM strategies, and tracked performance via dashboards to optimize outcomes.
Channel Marketing and Communications Manager - SAPSSADigital Marketing Campaigns Lead at Avery Dennison (S) Pte Ltd
May 1, 2016 - April 1, 2018
Managed digital communications, corporate website, and official social media content; led APAC-wide website migration to a mobile-optimised platform; collaborated with regional sales, product managers, and global brand teams to localise messaging; delivered multi-channel campaigns addressing market priorities.
Channel Marketing & Communications Manager - SAPSSADigital Marketing Campaigns Lead at Avery Dennison (S) Pte Ltd
May 1, 2016 - April 30, 2018
Managed digital marketing campaigns, corporate website and social media, ensuring consistent messaging and digital visibility. Led APAC-wide website migration to a mobile-optimized UX platform and developed multi-channel campaigns aligned to regional priorities.
Regional Marketing Manager – APAC at Evolis Asia Pte Ltd
June 1, 2014 - May 31, 2016
Responsible for yearly marketing calendar and budget management; developed channel partner collaboration and demand-generation activities across APAC; designed localized GTM strategies aligned with sales objectives.
Asst. Marketing Manager – Consumer Products Div, South and Southeast Asian region at Canon Singapore Pte Ltd (Regional Marketing)
July 1, 2005 - May 31, 2014
Managed product category P&L and sales budgets for inkjet printers; conducted market analysis with external agencies to set regional direction; ensured campaigns addressed market priorities and delivered KPIs.

Education

Master of Business Administration at University of Bradford
October 1, 2011 - September 1, 2013
Bachelor of Business, Marketing at Nanyang Technological University
July 1, 2002 - May 1, 2005
Masters of Business Administration at University of Bradford
October 1, 2011 - September 1, 2013
Bachelor of Business, Major in Marketing at Nanyang Technological University
July 1, 2002 - May 1, 2005

Qualifications

Meta Digital Marketing Associate certification
January 11, 2030 - January 11, 2026
Meta Digital Marketing Associate Certification
January 11, 2030 - February 18, 2026
Data Analytics and Data Storytelling Training
January 11, 2030 - February 18, 2026

Industry Experience

Professional Services, Media & Entertainment
    Marketing Portfolio - Simplifying Complex Topics into Customer-First Campaigns
    Skilled in supporting the business with multi-channel marketing campaigns that strive in customer engagement and deliver measurable growth. Experienced in deploying 360° customer-centric marketing plans including bespoke communication strategies as well as content development projects.