I help brands embody their authenticity through aligned creative expression and mindful marketing. Over the past 11 years, I’ve moved between creative and managerial roles across multinational agencies and startup environments—a dynamic path that shaped my versatility and sharpened my edge. My experience spans a variety of sectors, including F&B, Beauty, Wellness, Banking, Real Estate, FMCG, and Nightlife. I’ve worked with global brands and high-profile accounts such as Nestlé, L'Oréal, Mastercard, Beefbar, The Maine, Fi’lia, Dove, McDonald’s, Unilever, and more. Over the last four years, I’ve developed a particular soft spot for high-end restaurants and F&B concepts, where storytelling, design, and sensory experience truly come alive. Having worn nearly every hat under the marketing umbrella, I’ve learned that I’m at my best when building brands with personality, crafting narratives with purpose, and developing creative ideas that cut through the noise. I thrive in environments that value creative autonomy, strategic vision, and storytelling with depth and cohesion. Known for my resourcefulness, adaptability, conversational nature, and expansive ambition—I move with purpose, speak my truth, and prioritize integrity in all that I do. I’ve been called a catalyst for change, which doesn’t always sit well with those who prefer to play it safe, follow trends, or compromise originality for convenience. If I sound like the missing link in your team, company, or passion project—let’s talk.

Amar Fahs

I help brands embody their authenticity through aligned creative expression and mindful marketing. Over the past 11 years, I’ve moved between creative and managerial roles across multinational agencies and startup environments—a dynamic path that shaped my versatility and sharpened my edge. My experience spans a variety of sectors, including F&B, Beauty, Wellness, Banking, Real Estate, FMCG, and Nightlife. I’ve worked with global brands and high-profile accounts such as Nestlé, L'Oréal, Mastercard, Beefbar, The Maine, Fi’lia, Dove, McDonald’s, Unilever, and more. Over the last four years, I’ve developed a particular soft spot for high-end restaurants and F&B concepts, where storytelling, design, and sensory experience truly come alive. Having worn nearly every hat under the marketing umbrella, I’ve learned that I’m at my best when building brands with personality, crafting narratives with purpose, and developing creative ideas that cut through the noise. I thrive in environments that value creative autonomy, strategic vision, and storytelling with depth and cohesion. Known for my resourcefulness, adaptability, conversational nature, and expansive ambition—I move with purpose, speak my truth, and prioritize integrity in all that I do. I’ve been called a catalyst for change, which doesn’t always sit well with those who prefer to play it safe, follow trends, or compromise originality for convenience. If I sound like the missing link in your team, company, or passion project—let’s talk.

Available to hire

I help brands embody their authenticity through aligned creative expression and mindful marketing.

Over the past 11 years, I’ve moved between creative and managerial roles across multinational agencies and startup environments—a dynamic path that shaped my versatility and sharpened my edge.

My experience spans a variety of sectors, including F&B, Beauty, Wellness, Banking, Real Estate, FMCG, and Nightlife. I’ve worked with global brands and high-profile accounts such as Nestlé, L’Oréal, Mastercard, Beefbar, The Maine, Fi’lia, Dove, McDonald’s, Unilever, and more. Over the last four years, I’ve developed a particular soft spot for high-end restaurants and F&B concepts, where storytelling, design, and sensory experience truly come alive.

Having worn nearly every hat under the marketing umbrella, I’ve learned that I’m at my best when building brands with personality, crafting narratives with purpose, and developing creative ideas that cut through the noise. I thrive in environments that value creative autonomy, strategic vision, and storytelling with depth and cohesion.

Known for my resourcefulness, adaptability, conversational nature, and expansive ambition—I move with purpose, speak my truth, and prioritize integrity in all that I do. I’ve been called a catalyst for change, which doesn’t always sit well with those who prefer to play it safe, follow trends, or compromise originality for convenience.

If I sound like the missing link in your team, company, or passion project—let’s talk.

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Language

English
Fluent
Arabic
Advanced

Work Experience

Account Manager at Scratch Communications, Dubai
December 31, 2022 - July 21, 2025
Managed accounts for major brands, including Nestle, L'Oreal, Fish Farm, and Snoopy Circle. Cultivated client relationships by identifying brand opportunities and building trust. Created and managed detailed briefs to ensure timely deliverables. Developed comprehensive social media strategies and content calendars. Provided copywriting for materials, video scripts, and campaigns. Collaborated with third-party suppliers to optimize resources. Formulated integrated communication strategies for maximum impact, monitored content performance, and prepared proposals and quotations.
Communications Specialist at Ideas group (now demtus), Beirut
December 31, 2021 - July 21, 2025
Led both internal and external communications, initiating and executing a brand uplift process including developing brand guidelines. Established long-term goals and KPIs for the communications department. Created content pillars, social media strategies, monthly calendars, and designed posts. Managed website copy and blog content. Co-facilitated workshops and corporate events, captured content through photography and video, participated in brainstorming sessions, and conceptualized booth presence for conferences with integrated activations and giveaways.
Creative Copywriter at FP7 McCann - Fortune Promoseven, Beirut
December 31, 2018 - July 21, 2025
Generated copy, headlines, and scripts for diverse clients. Developed online and offline campaigns for L'Oreal Paris, Endurance, McDonald's, Lancome, Maybelline, and others. Executed on-ground activations at JamaloukiCon for Dove and Maybelline. Provided monthly captions for multiple brands such as Pernod Ricard and Unilever. Established brand-building processes, managed brand identity projects, ensured content proofreading, and crafted storytelling for pitches and presentations.
Social Media Executive at Impact BBDO, Beirut
December 31, 2016 - July 21, 2025
Developed content strategies and calendars, managed online communities, delivered copywriting across brand assets, and identified pitching opportunities.

Education

Bachelor of Advertising & Marketing at Notre Dame University, Lebanon
January 1, 2009 - December 31, 2015
High School Diploma at Al Mawakeb School, Dubai
January 1, 2006 - December 31, 2009

Qualifications

International Advertising Association Diploma
January 1, 2015 - December 31, 2015
Special Audience Award - Antonine University
January 1, 2015 - December 31, 2015

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Real Estate & Construction, Retail