I'm a media and communications professional with a solid background in advertising, copywriting, and digital marketing. I'm experienced in email marketing, SEO-driven content creation, and social media strategy, with practical experience gained through academic and industry roles. I'm academically accomplished and currently completing an Honours degree in Media Studies, with recognition for copywriting, research, and documentary work. I also founded an online modest-wear brand and have managed content creation and marketing campaigns to grow audiences and engagement.

Amatullah Abrahams

I'm a media and communications professional with a solid background in advertising, copywriting, and digital marketing. I'm experienced in email marketing, SEO-driven content creation, and social media strategy, with practical experience gained through academic and industry roles. I'm academically accomplished and currently completing an Honours degree in Media Studies, with recognition for copywriting, research, and documentary work. I also founded an online modest-wear brand and have managed content creation and marketing campaigns to grow audiences and engagement.

Available to hire

I’m a media and communications professional with a solid background in advertising, copywriting, and digital marketing. I’m experienced in email marketing, SEO-driven content creation, and social media strategy, with practical experience gained through academic and industry roles.

I’m academically accomplished and currently completing an Honours degree in Media Studies, with recognition for copywriting, research, and documentary work. I also founded an online modest-wear brand and have managed content creation and marketing campaigns to grow audiences and engagement.

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Language

English
Fluent

Work Experience

Tutor at Nelson Mandela University
February 1, 2023 - June 2, 2023
Provided assistance in enhancing the understanding of advertising for second-year students. Helped in marking advertising tutorials.
Marketing Intern at Nelson Mandela University
November 1, 2021 - November 1, 2023
Gained expertise related to SEO; created blog content.
Founder at Hawaa.za / Uncover The World Travel
January 1, 2021 - Present
Founder of an online modest wear brand and travel project; overseeing branding and marketing.
Content/Email Marketer at Uncover The World Travel
January 1, 2024 - July 1, 2025
Developed and executed email campaigns; designed Canva-based social content; optimized website content; published engaging blog content; conducted social media research.
Copy Writer & Editor at Nelson Mandela University - Faculty Online Repository
August 1, 2023 - December 1, 2023
Copywriter and editor for the Faculty Online Repository.
Founder / Content & Email Marketer at Uncover The World Travel
January 1, 2024 - July 1, 2025
Founder of an online modest wear brand; developed and executed email campaigns, designed social media content using Canva, optimized website content to increase conversions, created blog content, and conducted social media research.

Education

Bachelor of Arts (Media, Communications and Culture) at Nelson Mandela University
January 1, 2021 - January 1, 2023
Honours in Media Studies at Nelson Mandela University
January 1, 2023 - January 23, 2026
Bachelor of Arts (Media, Communications and Culture) at Nelson Mandela University
January 1, 2021 - January 1, 2023
Honours in Media Studies at Nelson Mandela University
January 11, 2030 - January 23, 2026

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - January 23, 2026
Fundamentals of Digital Marketing Certification
January 11, 2030 - January 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet