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I am a senior student recruitment leader with extensive experience across UK higher education, delivering meaningful enrolment growth, operational transformation, and building high-performing teams. I have a proven track record of scaling recruitment functions across multi-campus environments, driving conversion improvements through data-led strategies, and developing structured talent pipelines including apprenticeship programmes. I specialise in CRM governance, widening participation initiatives, and cross-functional collaboration across marketing, admissions, and academic teams. I consistently deliver year-on-year growth and cultivate performance-driven recruitment cultures that align with institutional priorities and student success outcomes.…I am a senior student recruitment leader with extensive experience across UK higher education, delivering meaningful enrolment growth, operational transformation, and building high-performing teams. I have a proven track record of scaling recruitment functions across multi-campus environments, driving conversion improvements through data-led strategies, and developing structured talent pipelines including apprenticeship programmes. I specialise in CRM governance, widening participation initiatives, and cross-functional collaboration across marketing, admissions, and academic teams. I consistently deliver year-on-year growth and cultivate performance-driven recruitment cultures that align with institutional priorities and student success outcomes.

Ameen Faiyaz

Growth Marketer, Marketing Strategist, Content Producer, +2

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I am a senior student recruitment leader with extensive experience across UK higher education, delivering meaningful enrolment growth, operational transformation, and building high-performing teams. I have a proven track record of scaling recruitment functions across multi-campus environments, driving conversion improvements through data-led strategies, and developing structured talent pipelines including apprenticeship programmes. I specialise in CRM governance, widening participation initiatives, and cross-functional collaboration across marketing, admissions, and academic teams. I consistently deliver year-on-year growth and cultivate performance-driven recruitment cultures that align with institutional priorities and student success outcomes.…I am a senior student recruitment leader with extensive experience across UK higher education, delivering meaningful enrolment growth, operational transformation, and building high-performing teams. I have a proven track record of scaling recruitment functions across multi-campus environments, driving conversion improvements through data-led strategies, and developing structured talent pipelines including apprenticeship programmes. I specialise in CRM governance, widening participation initiatives, and cross-functional collaboration across marketing, admissions, and academic teams. I consistently deliver year-on-year growth and cultivate performance-driven recruitment cultures that align with institutional priorities and student success outcomes.

Available to hire

I am a senior student recruitment leader with extensive experience across UK higher education, delivering meaningful enrolment growth, operational transformation, and building high-performing teams. I have a proven track record of scaling recruitment functions across multi-campus environments, driving conversion improvements through data-led strategies, and developing structured talent pipelines including apprenticeship programmes.
I specialise in CRM governance, widening participation initiatives, and cross-functional collaboration across marketing, admissions, and academic teams. I consistently deliver year-on-year growth and cultivate performance-driven recruitment cultures that align with institutional priorities and student success outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Arabic

Beginner

Work Experience

Student Recruitment Senior Manager at Global Banking School

January 1, 2025 - Present

Leads national revenue and acquisition strategy across multiple UK campuses, targeting +20–25% YoY growth in enrolments and applicant volumes. Manages integrated sales, outreach, and paid digital marketing functions, ensuring channel alignment and performance targets. Oversees cross-functional teams and develops KPI-driven performance improvements, including a dedicated CRM Quality & Performance function to enhance data integrity and decision-making. Builds apprenticeship pipelines across 11 programs and nurtures partnerships with 30+ colleges and organisations, while delivering widening participation initiatives that boost engagement in targeted demographics.

Student Recruitment Manager at Global Banking School

January 1, 2023 - January 1, 2025

Delivered recruitment targets consistently (100–110% of annual enrolment goals) and managed up to 18 staff. Increased applicant numbers by 20% through enhanced outreach and partnerships, led high-volume recruitment events generating 1,000+ leads per cycle, and produced data-driven performance reports that informed campaign targeting and ROI. Supported employability-focused programmes contributing to improved student progression.

Student Recruitment Team Leader at Global Banking School

January 1, 2022 - January 1, 2023

Supervised a team of 6–8 advisors, consistently achieving 95–105% of KPI targets. Improved enquiry-to-application conversion by 12–15% through coaching and process improvements, managed high-volume intake cycles (>800 students per intake), and delivered onboarding that reduced ramp-up time by 30%. Handled escalations to resolve complex applicant issues with a 98% resolution rate.

Student Recruitment Advisor at Global Banking School

January 1, 2021 - January 1, 2022

Supported prospective students through enquiry, application, and enrolment stages. Managed 100+ daily applicant interactions across multiple channels, consistently achieving top-quartile conversion. Supported enrolment processing for hundreds of applicants per intake and represented the organisation at outreach events to generate high-quality leads (30–50 per event).

Property Manager at JBrown London Properties

January 1, 2018 - January 1, 2021

Began as an intern and progressed to property management. Developed a new employee evaluation process that improved performance, launched sales training courses to drive profitability, and negotiated/closed long-term agreements with new clients in the assigned territory.

Marketing and Business Development Assistant at Niton Valve Pvt Ltd

January 1, 2016 - January 1, 2018

Managed customer engagement and relationships, increasing customer satisfaction by 25% through service improvements. Implemented strategies including commercial planning, go-to-market initiatives, and market research to support growth.