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I am a Digital Marketing Specialist with a passion for creating effective marketing strategies that drive measurable results. My experience spans various platforms where I've successfully managed ad campaigns for top brands. I enjoy collaborating with teams to innovate and improve campaign performance. In my current position at Samsung, I have honed my skills in strategic media planning and performance marketing, leading successful campaigns that engage diverse audiences. I believe in the power of data-driven marketing and thrive on the excitement of delivering results.…I am a Digital Marketing Specialist with a passion for creating effective marketing strategies that drive measurable results. My experience spans various platforms where I've successfully managed ad campaigns for top brands. I enjoy collaborating with teams to innovate and improve campaign performance. In my current position at Samsung, I have honed my skills in strategic media planning and performance marketing, leading successful campaigns that engage diverse audiences. I believe in the power of data-driven marketing and thrive on the excitement of delivering results.

Ameer Ali Zafar

Digital Marketer, Marketing Strategist, Performance Marketer, +4

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I am a Digital Marketing Specialist with a passion for creating effective marketing strategies that drive measurable results. My experience spans various platforms where I've successfully managed ad campaigns for top brands. I enjoy collaborating with teams to innovate and improve campaign performance. In my current position at Samsung, I have honed my skills in strategic media planning and performance marketing, leading successful campaigns that engage diverse audiences. I believe in the power of data-driven marketing and thrive on the excitement of delivering results.…I am a Digital Marketing Specialist with a passion for creating effective marketing strategies that drive measurable results. My experience spans various platforms where I've successfully managed ad campaigns for top brands. I enjoy collaborating with teams to innovate and improve campaign performance. In my current position at Samsung, I have honed my skills in strategic media planning and performance marketing, leading successful campaigns that engage diverse audiences. I believe in the power of data-driven marketing and thrive on the excitement of delivering results.

Available to hire

I am a Digital Marketing Specialist with a passion for creating effective marketing strategies that drive measurable results. My experience spans various platforms where I’ve successfully managed ad campaigns for top brands. I enjoy collaborating with teams to innovate and improve campaign performance.

In my current position at Samsung, I have honed my skills in strategic media planning and performance marketing, leading successful campaigns that engage diverse audiences. I believe in the power of data-driven marketing and thrive on the excitement of delivering results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Digital Media Planner – Samsung at Starcom

January 1, 2024 - Present

Responsible for strategy planning for top brands in Pakistan including HBL, EBM, Pepsi, and Samsung. Expanded brand reach and engagement through social media campaigns across Meta, Google, Snapchat, SnackVideo, and TikTok. Collaborated with clients to plan and execute event strategies, managed daily media spending and account activities to optimize performance, and handled client and vendor queries. Oversaw release orders for paid campaigns and ensured accurate budget tracking. Conducted market research and competitor analysis to identify growth opportunities and boost brand visibility.

Brand Management Executive at Sybex Lab

December 31, 2023 - August 31, 2025

Crafted content strategies for diverse industries resulting in a 25% revenue boost within 3–6 weeks. Researched industry trends, wrote articles, and leveraged forums such as Kboards and Quora to expand audience engagement. Created wireframes, brand roadmaps, and proposals capturing new business opportunities. Collaborated with cross-functional teams to develop innovative marketing strategies supported by competitor and market analysis.

Product Research Executive at Leverify

July 31, 2022 - August 31, 2025

Identified profitable products in the $500–$2500 range through detailed analysis to guide product development and marketing strategies. Conducted on-ground supplier research for pricing, stock levels, and inventory management. Performed online and reverse research on Amazon to uncover market trends and brand opportunities.

Assistant General Manager at Popular Service Station (Shell)

August 1, 2019 - Present

Streamlined Shell stakeholder relations, daily banking, and wage management. Motivated teams, resolved conflicts, and achieved monthly petroleum sales targets.

Finance Intern at State Life Insurance Of Pakistan

January 31, 2014 - August 31, 2025

Learned multi-channel marketing strategies, reviewed insurance policy calculations, and supported the marketing team’s initiatives.

Marketing Intern at Continental Biscuit LTD

September 30, 2010 - August 31, 2025

Analyzed product cost structures and managed financial inflows and outflows. Coordinated vendor and client payments ensuring seamless transactions and timely deliveries.

Digital Media Planner at Samsung Starcom

January 1, 2024 - Present

Managed a $40K–$50K monthly ad budget across Google, TikTok, Meta, and Snapchat. Planned and executed awareness and consideration campaigns, achieving KPIs such as 60% reach on TikTok Ads for Gen Z and female audiences. Led flagship campaigns including Samsung Galaxy Z Fold & Flip 6 launches and Samsung Galaxy S25 launch. Coordinated with client POCs, media buyers, PR teams, and publishers to ensure smooth execution and accurate budget tracking.

Brand Management Executive at Sybex Lab

December 1, 2023 - October 8, 2025

Delivered a 25% revenue boost within 3–6 weeks through tailored content strategies. Expanded audience engagement via industry forums (Quora, KBoards). Created brand roadmaps, wireframes, and proposals that drove new business opportunities. Conducted market research and competitive analysis to support strategy development.

Product Research Executive at Leverify

July 1, 2022 - October 8, 2025

Researched profitable products ($500–$2,500) for Amazon, guiding product development strategies. Conducted on-ground supplier research to improve pricing and inventory management.

Assistant General Manager at Popular Service Station (Shell)

August 1, 2019 - Present

Managed Shell stakeholder relations, daily banking, and wage distribution. Motivated staff, resolved conflicts, and achieved monthly petroleum sales targets.

Finance Intern at State Life Insurance Of Pakistan

January 1, 2014 - October 8, 2025

Assisted in policy calculations and supported multi-channel marketing activities.

Marketing Intern at Continental Biscuit LTD

September 1, 2010 - October 8, 2025

Analyzed product cost structures and coordinated vendor/client payments to ensure operational efficiency.

Digital Media Planner at Samsung - Starcom

January 1, 2024 - Present

Managed a $40K–50K monthly ad budget across Google, TikTok, Meta, and Snapchat platforms. Planned and executed awareness & consideration campaigns, meeting KPIs such as maintaining 60% reach on TikTok Ads for Gen Z & female audiences. Worked on flagship campaigns including Samsung Galaxy Z Fold & Flip 6 Launch and Samsung Galaxy S25 Launch. Collaborated with client POCs, media buyers, PR teams, and publishers to ensure smooth execution and accurate budget tracking.

Brand Management Executive at Sybex Lab

August 1, 2022 - December 1, 2023

Delivered a 25% revenue boost within 3–6 weeks through tailored content strategies. Expanded audience engagement via industry forums and created brand roadmaps, wireframes, and proposals that drove new business opportunities. Conducted market research and competitive analysis to support strategy development.

Finance Intern at State Life Insurance Of Pakistan

November 1, 2013 - January 1, 2014

Assisted in policy calculations and supported multi-channel marketing activities.