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Hello! I'm Ameera Aslam, a published author and marketing professional with over 15 years of experience across agencies, in-house teams, and consultancies. I specialize in long-form SEO content and short-form copywriting, blending editorial depth with strategic content marketing and PR to drive measurable growth. Whether I'm shaping a brand voice, crafting persuasive web content, or running multi-channel campaigns, I thrive on storytelling, audience understanding, and delivering impact for publishers, nonprofits, and creative industries.…Hello! I'm Ameera Aslam, a published author and marketing professional with over 15 years of experience across agencies, in-house teams, and consultancies. I specialize in long-form SEO content and short-form copywriting, blending editorial depth with strategic content marketing and PR to drive measurable growth. Whether I'm shaping a brand voice, crafting persuasive web content, or running multi-channel campaigns, I thrive on storytelling, audience understanding, and delivering impact for publishers, nonprofits, and creative industries.

Ameera Aslam

Writer, Copywriter, Marketing Consultant, +6

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Hello! I'm Ameera Aslam, a published author and marketing professional with over 15 years of experience across agencies, in-house teams, and consultancies. I specialize in long-form SEO content and short-form copywriting, blending editorial depth with strategic content marketing and PR to drive measurable growth. Whether I'm shaping a brand voice, crafting persuasive web content, or running multi-channel campaigns, I thrive on storytelling, audience understanding, and delivering impact for publishers, nonprofits, and creative industries.…Hello! I'm Ameera Aslam, a published author and marketing professional with over 15 years of experience across agencies, in-house teams, and consultancies. I specialize in long-form SEO content and short-form copywriting, blending editorial depth with strategic content marketing and PR to drive measurable growth. Whether I'm shaping a brand voice, crafting persuasive web content, or running multi-channel campaigns, I thrive on storytelling, audience understanding, and delivering impact for publishers, nonprofits, and creative industries.

Available to hire

Hello! I’m Ameera Aslam, a published author and marketing professional with over 15 years of experience across agencies, in-house teams, and consultancies. I specialize in long-form SEO content and short-form copywriting, blending editorial depth with strategic content marketing and PR to drive measurable growth.

Whether I’m shaping a brand voice, crafting persuasive web content, or running multi-channel campaigns, I thrive on storytelling, audience understanding, and delivering impact for publishers, nonprofits, and creative industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Malay

Fluent

Arabic

Intermediate

Work Experience

Content Specialist at LaunchGood

January 1, 2023 - October 22, 2025

Managed content strategies across digital media and oversaw editorial calendars. Helped grow social media audience significantly.

Regional Manager (APAC) at LaunchGood

January 1, 2020 - October 22, 2025

Led business operations in various APAC countries, significantly increasing revenue and donor base.

Digital Director at SimplyIslam.sg

April 1, 2018 - October 22, 2025

Oversaw digital content and marketing initiatives while managing a team of writers.

Founder at Shems Tabriz Communications & Consultancy

January 1, 2010 - Present

Provide strategic communications, marketing, and editorial consultancy for clients in publishing, creative industries, and nonprofits. Lead content marketing, PR, and digital campaigns; manage publication and editorial projects; provide bilingual translations (Malay–English) and transcreations; enhance clarity, impact, and SEO relevance of texts; expand global readership.

Copywriting Consultant at The Family & Youth Institute

October 1, 2023 - October 25, 2025

Created written communications that effectively communicated and sold The FYI’s offerings. Collaborated with cross-functional teams in planning and delivery of content and digital strategy. Conducted a copywriting training workshop for the team before contract end to ensure continued quality and strategy.

Content Specialist at LaunchGood

January 31, 2023 - October 25, 2025

Planned and implemented editorial calendar and content for the company’s blog and social media (audience 130k+). Grew Facebook followers from 78k to 93k and Instagram from 28k to 41k. Collaborated with cross-functional teams on campaigns for product launches, producing videos, 18+ blogs, hundreds of newsletters & posts, lead magnets, and landing pages. Exceeded OKRs and contributed to increased company revenue.

Regional Director (APAC) at LaunchGood

January 31, 2020 - October 25, 2025

Led business operations across Singapore, Malaysia, Indonesia, Australia, New Zealand, and Japan. Increased APAC revenue from USD$985k with 6,874 users in April 2018 to USD$4.6 million with 38,933 users in January 2020. Growth efforts included strategic local and regional partnerships with influencers and charities, targeted marketing campaigns, advised product teams on localisation (ads, landing pages in regional languages). These efforts led to an increase in revenue by 25%.

Founding Editor & Programs Manager at SimplyIslam.sg

March 31, 2017 - October 25, 2025

Managed a team of 40 writers to produce daily articles for MuzlimBuzz.sg, growing it into Singapore’s most popular online Muslim magazine. Planned & executed 30+ events (20–1000 pax), including the first ever Mawlid Festival in Singapore.