Available to hire
I am a marketing and demand-generation leader with a track record of building marketing pipelines, improving the quality and quantity of marketing qualified leads, and executing customer-centric and channel-centric demand campaigns. I value solid, Engaging relationships with channel partners and sales teams to drive joint growth.
Over the past decade, I’ve led GTM and ABM programs for fintechs and B2B platforms, implemented AI-powered marketing workflows, and partnered with product marketing, content, and design to scale campaigns across regions. I am passionate about turning data into action, optimizing buyer journeys, and accelerating pipeline through integrated, multi-channel programs.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Sr. Manager, ABM - Demand Generation at Illumio
October 1, 2021 - May 31, 2023Led end-to-end ABM and demand-gen programs, including 1:1 / 1:Many campaigns; implemented 6sense and integrated with Salesforce, Marketo, Drift and Google Analytics; built data enrichment and lead scoring; aligned with SDRs and Sales to accelerate pipeline across FinServ, Healthcare, Federal, Energy & Utilities and Education sectors.
Sr. Manager, ABM & Demand at Tempo Software
May 1, 2023 - August 31, 2024Founded and scaled the ABM program from the ground up; led 6sense activation, vertical segmentation, and modular ABM plays; built multi-channel demand programs aligned to GTM motions (self-service, mid-touch and enterprise) and drove over $1M in new pipeline.
ABM Consultant at AppliedAI
March 1, 2025 - July 31, 2025Led ABM groundwork and demand-generation initiatives in Dubai, UAE; activated 6sense and integrated with HubSpot and Salesforce; designed role-based playbooks and data enrichment to engage target accounts in MEA/APAC.
Sr. Manager - Product & Go-To-Market at Himma FinTech
January 1, 2025 - PresentLed end-to-end GTM for a fintech platform linking Saudi corporates, suppliers and investors; defined ICPs, built GTM engine, mapped buyer journeys, and established ABM foundations and partnerships; improved MQL-to-SQL and launched regional demand programs.
Sr. Manager - Product & Go-To-Market at Himma FinTech
January 1, 2015 - PresentLed the full go-to-market strategy for Himma, a supply chain and invoice financing platform; defined market segmentation, ICPs, and buyer personas across enterprise procurement, treasury, and finance; designed and operationalized the GTM engine covering acquisition channels, campaign strategy, account tiering, and sales process architecture for borrower and investor onboarding; oversaw user experience design and platform flows, conducted focus groups to optimize funding workflows and reduce friction; directed digital presence including website, product narratives, and content architecture; built partnerships with MSPs, SIs, and fintech enablers; collaborated with product and engineering to align platform roadmap with market feedback, ensuring compliance, transparency, and investor confidence.
ABM Consultant at Applied AI
March 1, 2025 - July 1, 2025Built and led ABM function from the ground up, aligning with GTM motions across self-service, mid-touch, and enterprise tiers; designed ABM frameworks tailored to Private Equity, Financial Services, Healthcare, and BPO-heavy verticals; implemented Smart Plays across the buyer journey, integrated with 6sense, HubSpot, and LinkedIn Ads to drive progression from awareness to purchase; developed a behavioral and firmographic lead scoring model across AMER, EMEA, and APAC; drove multiple 1:1 ABM plays, resulting in 3x engagement lift and >$1M pipeline in targeted accounts within the first 6 months; launched a modular ABM-ready website and personalized landing pages with data enrichment tools (Clay, Clearbit); partnered with Sales and Product Marketing to define vertical-specific messaging and sales enablement toolkit; led cross-functional GTM campaigns including digital orchestration for system integrators and regional PE firms; established Applied AI’s ABM foundation within 90 days, incl
Sr. Manager, ABM & Demand at Tempo Software (Tempo.io)
May 1, 2023 - PresentTranslated GTM goals into concise demand strategies with clear targets by persona; led the implementation and setup of 6Sense to train AI models for intent signals and prioritization; oversaw data enrichment and data flow from 6Sense to Salesforce and Salesloft; managed lead scoring, routing, and nurturing; built regional field marketing programs, event follow-up workflows, and sales alignment plans to convert in-person engagement into qualified pipeline; extended product-led growth into the marketing funnel and connected top-of-funnel with self-service experiences; scaled ABM campaigns targeting key accounts and industries to drive engagement and pipeline; partnered with Product Marketing, Content, and Design to promote lead-gen assets; implemented scalable lead management processes and regional event strategies.
Digital Marketing Manager - Demand Generation at Softchoice
July 1, 2019 - September 30, 2021Managed partner portfolio marketing for Google Cloud Platform, Microsoft Azure, Microsoft Teams, Microsoft 365, and AWS; led demand generation programs and multi-channel campaigns; collaborated with partners on digital campaigns, content, and events; contributed to 2022 ABM outcomes and broader demand-gen outcomes across FinServ, Healthcare, Federal, Energy & Utilities, Education segments.
Account Supervisor – Digital Analytics and Web Applications at Kenna Technologies
September 1, 2011 - August 31, 2014Digital Account Manager at Pixelcarve
September 1, 2011 - August 31, 2014Education
Post Graduate Diploma in Advertising – Account Management at Centennial College
January 11, 2030 - January 3, 2026Mastering Demand & ABM at Forrester Research
January 1, 2023 - January 3, 2026Executive Program - B2B Marketing Growth at Kellogg School of Management, Northwestern University
January 1, 2023 - January 3, 2026Project Management Course at Project Management Institute
January 1, 2011 - January 3, 2026B.A. Applied English at University of Jordan
September 1, 2011 - August 31, 2014Executive Program - B2B Marketing Growth at Kellogg School of Management, Northwestern University
January 1, 2023 - December 31, 2023Mastering Demand & ABM at Forrester Research
January 1, 2023 - December 31, 2023Post Graduate Advertising – Account Management at Centennial College
January 1, 2015 - December 31, 2015Project Management Course at Project Management Institute
January 1, 2017 - December 31, 2017B.A Applied English at University of Jordan
January 1, 2011 - December 31, 2011Qualifications
Forrester Certified - Demand & ABM
January 11, 2030 - January 3, 2026Executive Program - B2B Marketing Growth
January 1, 2023 - January 3, 2026PMI Project Management Course
January 1, 2011 - January 3, 2026Mastering Demand & ABM
January 1, 2023 - January 3, 2026Executive Program - B2B Marketing Growth
January 1, 2023 - December 31, 2023Mastering Demand & ABM
January 1, 2023 - December 31, 2023Post Graduate Advertising – Account Management
January 1, 2015 - December 31, 2015Project Management Course
January 1, 2017 - December 31, 2017B.A Applied English
January 1, 2011 - December 31, 2011Industry Experience
Software & Internet, Professional Services, Financial Services, Media & Entertainment, Healthcare, Education
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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