I am an innovative Creative Director and Visual Design Leader with over 10 years of experience driving high-impact retail, event, and brand experiences for luxury and lifestyle markets. I specialize in creative direction, digital content creation, and visual merchandising strategy, with a proven ability to elevate brand identity through integrated online and offline experiences. I am also bilingual in English and Spanish, which enhances my communication with diverse teams and clients. Throughout my career, I have successfully led cross-functional teams leveraging digital tools to deliver measurable results in sales, audience engagement, and client satisfaction. I have a passion for styling, content strategy, and building personalized luxury client portfolios, as well as managing digital presence and brand partnerships in social media spaces.

Amely Garza

I am an innovative Creative Director and Visual Design Leader with over 10 years of experience driving high-impact retail, event, and brand experiences for luxury and lifestyle markets. I specialize in creative direction, digital content creation, and visual merchandising strategy, with a proven ability to elevate brand identity through integrated online and offline experiences. I am also bilingual in English and Spanish, which enhances my communication with diverse teams and clients. Throughout my career, I have successfully led cross-functional teams leveraging digital tools to deliver measurable results in sales, audience engagement, and client satisfaction. I have a passion for styling, content strategy, and building personalized luxury client portfolios, as well as managing digital presence and brand partnerships in social media spaces.

Available to hire

I am an innovative Creative Director and Visual Design Leader with over 10 years of experience driving high-impact retail, event, and brand experiences for luxury and lifestyle markets. I specialize in creative direction, digital content creation, and visual merchandising strategy, with a proven ability to elevate brand identity through integrated online and offline experiences. I am also bilingual in English and Spanish, which enhances my communication with diverse teams and clients.

Throughout my career, I have successfully led cross-functional teams leveraging digital tools to deliver measurable results in sales, audience engagement, and client satisfaction. I have a passion for styling, content strategy, and building personalized luxury client portfolios, as well as managing digital presence and brand partnerships in social media spaces.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Luxury Fashion Consultant at Neiman Marcus – San Antonio, TX
July 1, 2022 - Present
Directed high-profile in-store fashion shows with over $750K per event in sales, consistently exceeding revenue goals with key corporate executives and leaders in attendance. Created compelling digital content for social platforms, increasing brand engagement and frequently featured by The Shoppes at La Cantera. Built and maintained luxury client portfolios delivering personalized styling, lookbooks, and seasonal wardrobe strategies. Led pre-sale and trunk show preparations ensuring seamless execution and client satisfaction.
Luxury Fashion Consultant at Saks Fifth Avenue – San Antonio, TX
July 1, 2022 - August 15, 2025
Supported luxury brand launches, trunk shows, and exclusive events, enhancing brand presence and client loyalty. Managed special orders, tracking, and client communications to ensure premium shopping experience.
Visual Manager at Bob Mills Furniture – San Antonio, TX
August 1, 2019 - August 15, 2025
Won 2019 Bob Mills Designer Challenge competing against 12 designers from multiple states. Designed the Celebrity Main Stage at the Texas Home & Garden Show featuring Bravo TV’s Jeff Lewis. Led showroom design for a 96,000 sqft flagship store, developing brand-specific merchandising maps that boosted sales. Directed commercial set design for television, marketing, and advertising campaigns in Texas and Oklahoma markets. Managed floor tech and maintenance teams overseeing schedules, deadlines, and daily operations.
Visual Merchandiser & Social Media Manager at Stein Mart – Laredo/San Antonio, TX
November 1, 2020 - August 15, 2025
Designed in-store displays and window installations across multiple store locations, enhancing seasonal sales performance. Created and managed online marketing campaigns for two markets driving traffic and engagement. Led styling for fashion shows, holiday staging, and marketing events aligned with corporate brand guidelines.
Fashion Director & Stylist at Cream City Magazine – Laredo, TX
December 1, 2018 - August 15, 2025
Provided residential and commercial staging, styling, and design consultations. Designed and launched the Amely Interiors website with optimized mobile and desktop features including social media integration, click-to-call, and email subscription to boost client inquiries. Consulted on material selections, renovations, and custom-built projects ensuring design consistency and client satisfaction. Directed 5–7 page fashion editorials including cover shoots from concept to final print. Managed styling teams, model casting, and shoot logistics for high-quality editorial spreads. Developed creative concepts aligned with seasonal trends and audience engagement goals.
Fashion Stylist & Social Media Manager at Le Boutique Shop – Laredo, TX
July 1, 2016 - August 15, 2025
Styled and photographed daily product content for e-commerce and social platforms. Built and executed social media calendars, ad campaigns, and promotional strategies.

Education

Visual Merchandising Design at Academy of Art University
January 1, 2012 - January 1, 2013
AA in Communications at Laredo Community College
January 1, 2009 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Consumer Goods