Hi there! I’m Amina Boumazza, a freelance copywriter and content strategist with a background in digital journalism and ecommerce storytelling. I craft SEO-friendly content for beauty, lifestyle, sustainability and culture brands, tailoring tone to French-speaking audiences and translating ideas into landing pages, blog articles, product pages, banners and emails. I love shaping brand stories and collaborating with multidisciplinary teams to drive engagement and conversions. I’m passionate about editorial leadership, content strategy, and building vibrant French-language platforms. As founder and editor-in-chief of Inty Magazine, I led a small editorial team, managed strategy and marketing, and built a platform focused on Maghrebi women’s rights and lifestyle. I bring hands-on experience in SEO, CMS (WordPress), and data-driven content planning to help brands tell their stories and reach new audiences.

Amina Boumazza

Hi there! I’m Amina Boumazza, a freelance copywriter and content strategist with a background in digital journalism and ecommerce storytelling. I craft SEO-friendly content for beauty, lifestyle, sustainability and culture brands, tailoring tone to French-speaking audiences and translating ideas into landing pages, blog articles, product pages, banners and emails. I love shaping brand stories and collaborating with multidisciplinary teams to drive engagement and conversions. I’m passionate about editorial leadership, content strategy, and building vibrant French-language platforms. As founder and editor-in-chief of Inty Magazine, I led a small editorial team, managed strategy and marketing, and built a platform focused on Maghrebi women’s rights and lifestyle. I bring hands-on experience in SEO, CMS (WordPress), and data-driven content planning to help brands tell their stories and reach new audiences.

Available to hire

Hi there! I’m Amina Boumazza, a freelance copywriter and content strategist with a background in digital journalism and ecommerce storytelling. I craft SEO-friendly content for beauty, lifestyle, sustainability and culture brands, tailoring tone to French-speaking audiences and translating ideas into landing pages, blog articles, product pages, banners and emails. I love shaping brand stories and collaborating with multidisciplinary teams to drive engagement and conversions.

I’m passionate about editorial leadership, content strategy, and building vibrant French-language platforms. As founder and editor-in-chief of Inty Magazine, I led a small editorial team, managed strategy and marketing, and built a platform focused on Maghrebi women’s rights and lifestyle. I bring hands-on experience in SEO, CMS (WordPress), and data-driven content planning to help brands tell their stories and reach new audiences.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Freelance Copywriter at Freelance (Remote)
January 1, 2020 - January 1, 2024
Freelance copywriter focused on beauty, lifestyle, sustainability and culture clients; created SEO content, blog articles, landing pages, product copy, and email campaigns for a diverse client portfolio.
Founder & Editor-in-Chief at Inty Magazine
January 1, 2016 - January 1, 2018
Built a French-language platform focused on Maghrebi women's rights and lifestyle. Led a small editorial team, managed strategy and marketing; grew organic traffic to 50,000+ monthly views.
Founder at Empowering Minority Voices Through Media
January 1, 2016 - Present
Founded to empower minority voices through media; ongoing initiative.
Event Designer & Programmer at Freelance (Remote)
January 1, 2024 - January 1, 2025
Freelance event concept development: generating innovative event themes and formats. Visual storytelling; translating ideas to mood boards, mockups, and design concepts. Project coordination; managing timelines, budgets, and deliverables. Audience Experience Design.
Freelance Copywriter at Self-employed / Remote clients (Beauty, Lifestyle, Sustainability & Culture)
January 1, 2020 - December 31, 2024
Created SEO-driven landing pages, blog articles, product pages, banners and email campaigns for diverse brands; adapted tone for French-speaking audiences; conducted keyword research and on-page optimization; collaborated with clients on content strategy and editorial calendars; worked with WordPress, Yoast, SEMrush, Mailchimp and other CMS/marketing tools.

Education

Master of Communication and Information at EJCAM, Marseille, France
January 1, 2009 - January 1, 2011
Bachelor of Contemporary History at Université Lumière Lyon 2, Lyon, France
January 1, 2005 - January 1, 2008
Master of Communication and Information (Journalism) at EJCAM, Marseille, France
January 1, 2009 - January 1, 2011
Bachelor of Contemporary History at Université Lumière Lyon II, France
January 1, 2005 - January 1, 2008

Qualifications

Charles Gide Prize - Best Social Economy Reporting Award
January 1, 2011 - December 22, 2025
Rotary Stars Prize for the most innovative media project - Intymag.com
January 1, 2017 - December 22, 2025
Charles Gide Prize - Best Social Economy Reporting Award
January 1, 2011 - January 14, 2026
Rotary Stars Prize for the most innovative media project
January 1, 2017 - January 14, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other