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Amina Boumazza

Available to hire

Hi there! I’m Amina Boumazza, a freelance copywriter and content strategist with a background in digital journalism and ecommerce storytelling.

About

Hi there! I’m Amina Boumazza, a freelance copywriter and content strategist with a background in digital journalism and ecommerce storytelling. I craft SEO-friendly content for beauty, lifestyle, sustainability and culture brands, tailoring tone to French-speaking audiences and translating ideas into landing pages, blog articles, product pages, banners and emails. I love shaping brand stories and collaborating with multidisciplinary teams to drive engagement and conversions.

I’m passionate about editorial leadership, content strategy, and building vibrant French-language platforms. As founder and editor-in-chief of Inty Magazine, I led a small editorial team, managed strategy and marketing, and built a platform focused on Maghrebi women’s rights and lifestyle. I bring hands-on experience in SEO, CMS (WordPress), and data-driven content planning to help brands tell their stories and reach new audiences.

  • 10 years' experience
  • Joined July 2024

Languages

  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Education
  • Professional Services
  • Software & Internet
  • Other

More experts in Paris, France

Work experience· 5 roles

Event Designer & Programmer · Freelance (Remote)Jan 2024 – Jan 2025 · 1 yr 1 mo

Freelance event concept development: generating innovative event themes and formats. Visual storytelling; translating ideas to mood boards, mockups, and design concepts. Project coordination; managing timelines, budgets, and deliverables. Audience Experience Design.

Freelance Copywriter · Self-employed / Remote clients (Beauty, Lifestyle, Sustainability & Culture)Jan 2020 – Dec 2024 · 5 yrs

Created SEO-driven landing pages, blog articles, product pages, banners and email campaigns for diverse brands; adapted tone for French-speaking audiences; conducted keyword research and on-page optimization; collaborated with clients on content strategy and editorial calendars; worked with WordPress, Yoast, SEMrush, Mailchimp and other CMS/marketing tools.

Freelance Copywriter · Freelance (Remote)Jan 2020 – Jan 2024 · 4 yrs 1 mo

Freelance copywriter focused on beauty, lifestyle, sustainability and culture clients; created SEO content, blog articles, landing pages, product copy, and email campaigns for a diverse client portfolio.

Founder · Empowering Minority Voices Through MediaJan 2016 – Present · 10 yrs 11 mos
Founder & Editor-in-Chief · Inty MagazineJan 2016 – Jan 2018 · 2 yrs 1 mo

Education

Master of Communication and Information · EJCAM, Marseille, France2009 – 2011
Bachelor of Contemporary History · Université Lumière Lyon 2, Lyon, France2005 – 2008
Master of Communication and Information (Journalism) · EJCAM, Marseille, France2009 – 2011
Bachelor of Contemporary History · Université Lumière Lyon II, France2005 – 2008

Certifications and awards

Charles Gide Prize - Best Social Economy Reporting Award2011 – 2025
Rotary Stars Prize for the most innovative media project - Intymag.com2017 – 2025
Charles Gide Prize - Best Social Economy Reporting Award2011 – 2026
Rotary Stars Prize for the most innovative media project2017 – 2026

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