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I’m a hands-on e-commerce and digital marketing specialist with a proven track record of driving measurable performance across SEO, PPC, social media, and email marketing. I optimize websites, campaigns, and multi-channel strategies to boost traffic, conversions, and revenue while delivering a strong ROAS. I collaborate cross-functionally with product, design, and agency partners to plan and execute campaigns, implement analytics, and continuously improve customer engagement across all online touchpoints.…I’m a hands-on e-commerce and digital marketing specialist with a proven track record of driving measurable performance across SEO, PPC, social media, and email marketing. I optimize websites, campaigns, and multi-channel strategies to boost traffic, conversions, and revenue while delivering a strong ROAS. I collaborate cross-functionally with product, design, and agency partners to plan and execute campaigns, implement analytics, and continuously improve customer engagement across all online touchpoints.

Amir Ismayilov

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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I’m a hands-on e-commerce and digital marketing specialist with a proven track record of driving measurable performance across SEO, PPC, social media, and email marketing. I optimize websites, campaigns, and multi-channel strategies to boost traffic, conversions, and revenue while delivering a strong ROAS. I collaborate cross-functionally with product, design, and agency partners to plan and execute campaigns, implement analytics, and continuously improve customer engagement across all online touchpoints.…I’m a hands-on e-commerce and digital marketing specialist with a proven track record of driving measurable performance across SEO, PPC, social media, and email marketing. I optimize websites, campaigns, and multi-channel strategies to boost traffic, conversions, and revenue while delivering a strong ROAS. I collaborate cross-functionally with product, design, and agency partners to plan and execute campaigns, implement analytics, and continuously improve customer engagement across all online touchpoints.

Available to hire

I’m a hands-on e-commerce and digital marketing specialist with a proven track record of driving measurable performance across SEO, PPC, social media, and email marketing. I optimize websites, campaigns, and multi-channel strategies to boost traffic, conversions, and revenue while delivering a strong ROAS.

I collaborate cross-functionally with product, design, and agency partners to plan and execute campaigns, implement analytics, and continuously improve customer engagement across all online touchpoints.

Skills

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Work Experience

Senior E-Commerce Specialist at Maple Tattoo Supply

February 1, 2026 - Present

Manage and update website content including product listings, promotions, and banners via Shopify CMS; ensure accuracy and timely publication. Plan, define and implement website functional improvements to enhance user experience and drive sales growth. Manage Google Ads campaigns (Search, Display, Shopping) with ongoing optimization of bids, keywords, ad copy, and landing page relevance to maximize ROAS and minimize wasted spend. Coordinate with PPC agency, email marketing provider and e-commerce partners to align campaigns with the online marketing plan. Create and update banners, promotional images and digital assets for web display. Monitor and report on key performance indicators (traffic, conversion rate, revenue, ROAS, CTR, CPC, CPA) and develop action plans for continuous improvement. Evaluate and implement strategies to improve website sales conversions and customer engagement across all digital touchpoints. Manage website configuration and parameters including payment options

Performance Marketing Specialist at Z-Modular

January 1, 2025 - January 1, 2026

Planned, launched and optimized paid media campaigns across Meta platforms (Facebook & Instagram) with full campaign lifecycle management from audience setup to performance analysis. Built and refined audience segments using interest-based, lookalike and retargeting strategies, achieving an average ROAS of 3.8x across active campaigns. Owned performance KPIs including CTR, CPC, CPA and conversion rate; reduced average CPA by 22% over 6 months through ongoing bid strategy and audience optimization. Led structured A/B testing programs across ad creatives, headlines and CTAs, improving average CTR by 35% compared to control variants. Implemented HTML/CSS fixes on landing pages to improve load speed, UX and conversion rate; used Chrome DevTools for front-end debugging and issue resolution. Configured and maintained Google Tag Manager, ensuring accurate conversion tracking, event firing and pixel integrity across all digital touchpoints. Conducted thorough QA checks to ensure data accuracy

Marketplace Growth Specialist at Wolt

January 1, 2022 - January 1, 2024

Improved merchant visibility through marketplace SEO and keyword optimization; managed Facebook and Instagram accounts for partner promotions across Azerbaijan, Georgia and Kazakhstan; optimized product listings and placements, driving an 18% uplift in average conversion rate across key categories. Monitored KPIs including GMV, AOV, retention and conversion rate, contributing to consistent quarter-over-quarter GMV growth. Supported management of paid advertising budgets up to ~$10K with positive ROAS outcomes. Conducted A/B testing on promotions and digital placements; winning variants scaled across all three markets. Performed QA checks to ensure accuracy of digital content and tracking. Collaborated with product and tech teams during UAT cycles.

SEO & E-Commerce Specialist at Wolt

January 1, 2020 - January 1, 2022

Led onboarding of 100+ retail and restaurant partners from contract to platform launch; managed catalog setup including SKU creation, pricing, modifiers, attributes and translations across multiple markets. Structured product data to improve marketplace discoverability, resulting in a 20% lift in search ranking visibility for key categories. Optimized listings using SEO best practices and keyword targeting, increasing organic click-through rate. Managed product data accuracy for pricing, availability and inventory. Conducted data QA checks and collaborated with product and engineering teams during UAT.

Digital Content Publisher at Noon.ae

January 1, 2016 - January 1, 2019

Uploaded and managed all product content, images and digital assets across e-commerce websites and mobile apps, ensuring timely and accurate publication. Maintained website content via CMS, incorporating images, copy and translations provided by marketing. Collaborated with cross-functional partners to promote strategic products and brands; conducted live site audits to detect broken links, incorrect attributes and content errors. Monitored KPIs including GMV and conversion rate, contributing to data-driven decisions on content placement and category performance.

Junior SEO Associate at Talabat

January 1, 2016 - January 1, 2016

Assisted with on-page SEO optimization for restaurant and product listings; conducted keyword research and supported implementation of SEO best practices across platform content. Monitored organic search performance and contributed to regular reporting on rankings and traffic metrics. Collaborated with content teams to ensure listings were optimized, accurate and up to date.

Merchant Intern at Hugo Boss

January 1, 2015 - January 1, 2015

Supported in-store visual merchandising and product presentation standards; assisted with inventory management, stock replenishment and product placement coordination. Contributed to seasonal layout updates aligned with brand guidelines and promotional directives.

Landing Page Specialist at Freelance / Remote

January 1, 2020 - Present

Designed and built conversion-focused landing pages for online brands and small businesses using WordPress, Shopify, Wix and Tilda. Implemented HTML/CSS, Meta Pixel and Google Analytics tracking; collaborated with UX/UI designers via Figma. Conducted A/B testing on layout, headlines and CTAs; optimized pages for SEO, speed and mobile responsiveness. Performed full QA testing before launch.