Digital Marketing Specialist at Incrementa

Throughout my professional experience, I have developed comprehensive digital marketing plans for companies at various growth stages, from startups to market leaders. I have handled everything from business analysis to the definition of corporate-level and communication strategies. I have configured from scratch and managed Meta accounts (Business Suite, Facebook, Instagram, Pixel) and Google platforms (Ads, Analytics, Tag Manager), integrating core CRM workflows. Additionally, I have managed end-to-end integrated advertising campaigns, overseeing budget allocation, strategy definition, implementation, continuous optimization, and performance reporting. I have also gained experience in organic social media marketing and blog content creation, working across diverse sectors including SaaS, training providers, non-profits, prestigious universities, scientific institutions, and cultural projects.

Social Media Communications Intern at Africa Transformation Centres Foundation

Led social media campaign for the 'Unlock Your Earning Potential' Masterclass, developing engaging content, managing Facebook Ads budget, and designing landing pages. Developed a social media marketing plan and weekly content using Figma for website UX design. Enhanced skills in social media strategy, content creation, paid advertising, project management, email marketing, and UX design.

Sales And Marketing Intern at Cores Italia

Served as a marketing and sales intern focusing on B2B digital marketing. Managed social media, crafted content, developed pricing strategies, and analyzed sales data. Proposed a comprehensive marketing plan using inbound marketing and the SOSTAC framework.

Front Office Receptionist at Phi Hotels

Provided customer service and handled diverse guest requests internationally, improving cross-cultural communication skills.