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I'm Ammar Boga, a performance marketer with 7+ years of experience leading paid media strategy across retail, e-commerce, and service businesses. I specialize in Google Ads (including Search, Performance Max, YouTube, and Demand Gen) and Meta, focusing on scalable, full-funnel growth for multi-brand portfolios in both agency and in-house environments. Throughout my career, I've managed significant budgets, driven measurable improvements in ROAS and CAC, and built testing frameworks that inform budget decisions. I enjoy cross-functional collaboration, data-driven optimization, and mentoring teammates to achieve ambitious goals.…I'm Ammar Boga, a performance marketer with 7+ years of experience leading paid media strategy across retail, e-commerce, and service businesses. I specialize in Google Ads (including Search, Performance Max, YouTube, and Demand Gen) and Meta, focusing on scalable, full-funnel growth for multi-brand portfolios in both agency and in-house environments. Throughout my career, I've managed significant budgets, driven measurable improvements in ROAS and CAC, and built testing frameworks that inform budget decisions. I enjoy cross-functional collaboration, data-driven optimization, and mentoring teammates to achieve ambitious goals.

Ammar Boga

Performance Marketer, PPC Manager, Digital Marketer, +2

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I'm Ammar Boga, a performance marketer with 7+ years of experience leading paid media strategy across retail, e-commerce, and service businesses. I specialize in Google Ads (including Search, Performance Max, YouTube, and Demand Gen) and Meta, focusing on scalable, full-funnel growth for multi-brand portfolios in both agency and in-house environments. Throughout my career, I've managed significant budgets, driven measurable improvements in ROAS and CAC, and built testing frameworks that inform budget decisions. I enjoy cross-functional collaboration, data-driven optimization, and mentoring teammates to achieve ambitious goals.…I'm Ammar Boga, a performance marketer with 7+ years of experience leading paid media strategy across retail, e-commerce, and service businesses. I specialize in Google Ads (including Search, Performance Max, YouTube, and Demand Gen) and Meta, focusing on scalable, full-funnel growth for multi-brand portfolios in both agency and in-house environments. Throughout my career, I've managed significant budgets, driven measurable improvements in ROAS and CAC, and built testing frameworks that inform budget decisions. I enjoy cross-functional collaboration, data-driven optimization, and mentoring teammates to achieve ambitious goals.

Available to hire

I’m Ammar Boga, a performance marketer with 7+ years of experience leading paid media strategy across retail, e-commerce, and service businesses. I specialize in Google Ads (including Search, Performance Max, YouTube, and Demand Gen) and Meta, focusing on scalable, full-funnel growth for multi-brand portfolios in both agency and in-house environments.

Throughout my career, I’ve managed significant budgets, driven measurable improvements in ROAS and CAC, and built testing frameworks that inform budget decisions. I enjoy cross-functional collaboration, data-driven optimization, and mentoring teammates to achieve ambitious goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Media Strategist at Loblaw Companies Limited

May 1, 2024 - Present

Managed $11M+ paid media strategy across 4 business lines (Shoppers Drug Mart, Joe Fresh, PC Express, Loblaw grocery banners) with distinct objectives & stakeholder groups. Optimized Performance Max feed campaigns for TROAS and Max Conv Value, delivering 18% improvement in target ROAS adherence for Shoppers Drug Mart and 23% increase in conversion value for Joe Fresh through feed optimization & audience segmentation. Drove in-store visits & on-site conversions via Search, YouTube, and Demand Gen, reducing cost per store visit by 16% YoY. Executed seasonal campaigns (Black Friday, Christmas, Back to School) across all LOBs, improving cost per acquisition 15-20% YoY through keyword refinement & budget reallocation. Trained 2 junior strategists on campaign management & Google Ads automation, reducing escalations 30% and enabling independent achievement of CAC & conversion targets.

Search Strategist at Loblaw Companies Limited

February 1, 2023 - April 1, 2024

Led Google Ads strategy for PC Express online grocery with a $3M budget, growing e-commerce conversions 15% YoY through keyword expansion, search query optimization, and account optimization. Optimized branded & non-brand search campaigns, increasing non-brand conversion volume 45% while maintaining brand terms at 95%+ impression share and under $0.50 CPC. Managed Display & YouTube campaigns across the funnel, improving customer acquisition efficiency 30% through audience targeting & lookalike modeling. Built incrementality testing framework (Brand Lift, Geo Lift, Conversion Lift) that became standard for measuring campaign impact, identifying 12% incremental lift and influencing $2M+ in budget decisions.

Senior Performance Marketer at Xira Infotech

April 1, 2021 - January 1, 2023

Built & managed paid search strategies for 8-10 clients across e-commerce, real estate, travel, and retail. Delivered measurable results: drove $1M revenue at 8x ROAS for an e-commerce startup (scaled from $0 to $25K monthly spend), generated leads that led to $2M in sales for a real estate client, and achieved 9x ROAS for a travel company through targeted keyword strategies. Ran A/B tests on ad copy, landing pages, and audiences, improving CTR by 25% and conversion rates by 15% on average. Created testing best practices used agency-wide and managed relationships with Google & Meta platform reps.