Available to hire
Hi, I’m Ammar Boga, a performance marketing specialist with 6+ years driving acquisition and revenue across Paid Search and Paid Social. I’ve managed multi-million-dollar budgets and built full-funnel strategies across North America, Europe, and Asia.
I thrive on turning data into actionable growth, integrating AI tools into campaign workflows, and collaborating cross-functionally to hit ambitious targets for retail, e-commerce, and financial services.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Media Strategist at Loblaw Companies Limited
May 1, 2024 - PresentManaged $11M+ paid media strategy across 4 business lines (Shoppers Drug Mart, Joe Fresh, PC Express, Loblaw grocery banners) with distinct objectives & stakeholder groups. Optimized Performance Max feed campaigns for TROAS and Max Conv Value, delivering 18% improvement in target ROAS adherence for Shoppers Drug Mart and 23% increase in conversion value for Joe Fresh through feed optimization & audience segmentation. Drove in-store visits & on-site conversions via Search, YouTube, and Demand Gen, reducing cost per store visit by 16% YoY. Executed seasonal campaigns (Black Friday, Christmas, Back to School) across all LOBs, improving cost per acquisition 15-20% YoY through keyword refinement & budget reallocation. Trained 2 junior strategists on campaign management & Google Ads automation, reducing escalations 30% and enabling independent achievement of CAC & conversion targets.
Search Strategist at Loblaw Companies Limited
February 1, 2023 - April 1, 2024Led Google Ads strategy for PC Express online grocery with a $3M budget, growing e-commerce conversions 15% YoY through keyword expansion, search query optimization, and account optimization. Optimized branded & non-brand search campaigns, increasing non-brand conversion volume 45% while maintaining brand terms at 95%+ impression share and under $0.50 CPC. Managed Display & YouTube campaigns across the funnel, improving customer acquisition efficiency 30% through audience targeting & lookalike modeling. Built incrementality testing framework (Brand Lift, Geo Lift, Conversion Lift) that became standard for measuring campaign impact, identifying 12% incremental lift and influencing $2M+ in budget decisions.
Senior Performance Marketer at Xira Infotech
April 1, 2021 - January 1, 2023Built & managed paid search strategies for 8-10 clients across e-commerce, real estate, travel, and retail. Delivered measurable results: drove $1M revenue at 8x ROAS for an e-commerce startup (scaled from $0 to $25K monthly spend), generated leads that led to $2M in sales for a real estate client, and achieved 9x ROAS for a travel company through targeted keyword strategies. Ran A/B tests on ad copy, landing pages, and audiences, improving CTR by 25% and conversion rates by 15% on average. Created testing best practices used agency-wide and managed relationships with Google & Meta platform reps.
Performance Marketing Manager at Xira Infotech (Agency)
April 1, 2021 - August 1, 2022Spearheaded high-performing Google & Meta campaigns across e-Commerce, Real Estate, Travel & Retail, while guiding cross-functional teams and managing 8–10 client accounts. Drove $130K in revenue with a 5.5x ROAS for a North America–based e-Commerce startup within one year; delivered $1M in sales in 5 months for a Real Estate client; achieved 8x ROAS for a travel company.
Digital Marketing Manager at Realman Lifestyle Private Limited
June 1, 2018 - March 1, 2021Managed a $750K annual Meta Ads budget across UK, US, and EU, with $20K+ for India, driving 30% acquisition YoY. Led digital content strategy including social media marketing & influencer partnerships, and ran retention campaigns across email, SMS, and WhatsApp to boost customer lifecycle value by 20% YoY.
Education
Post Graduate Diploma in Business Administration at Annamalai University
January 1, 2018 - January 1, 2019Bachelor of Engineering – Mechanical at Gujarat Technological University
January 1, 2011 - January 1, 2015Post Graduate Diploma in Business Administration at Annamalai University
January 1, 2018 - January 1, 2019Bachelor of Engineering - Mechanical Engineering at Gujarat Technological University
January 1, 2011 - January 1, 2015Qualifications
Google Ads Search
January 1, 2022 - January 4, 2026Google Ads Display
January 1, 2022 - January 4, 2026Microsoft Advertising Search & Display
January 1, 2022 - January 4, 2026Display & Video 360
January 1, 2022 - January 4, 2026Google Ads Search Certification
January 1, 2022 - February 14, 2026Microsoft Advertising Search & Display Certification
January 1, 2022 - February 14, 2026Google Ads Display Certification
January 1, 2022 - February 14, 2026Display & Video 360 Certification
January 1, 2022 - February 14, 2026Industry Experience
Retail, Software & Internet, Travel & Hospitality, Real Estate & Construction, Media & Entertainment, Financial Services, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Performance Marketer
We have the best performance marketer experts on Twine. Hire a performance marketer in Toronto today.