Available to hire
Film/TV Director, Producer, Creative Director, and Brand Strategist with 15+ years of global experience across the UAE, KSA, UK, and MENA. Expert in bilingual copywriting (Arabic & English), campaign strategy, content development, and integrated marketing campaigns. Proven record of delivering high-end film/digital productions, branded content, and emotionally engaging campaigns for multinational clients. Skilled in creative leadership, brand positioning, and digital storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Arabic
Fluent
French
Beginner
Work Experience
Creative Writer at Pink Advertising
December 31, 2007 - September 18, 2025Delivered Arabic and English copywriting, art direction, jingles, and scripts for TV and radio advertising.
Creative Producer
December 31, 2007 - September 18, 2025Produced and directed content-driven marketing campaigns for FMCG, hospitality, and health care; translated client objectives into cinematic storytelling, visuals, and integrated campaign concepts.
Executive Producer & Creative Director at Independent / Freelance – Dubai & Global
December 31, 2014 - September 18, 2025Led end-to-end development for multi-platform campaigns across TV, digital, and branded content; managed budgets, timelines, cast and crew, and stakeholder alignment.
Line Producer at GCC, MEN A, UK Networked Agencies
December 31, 2014 - September 18, 2025Managed large-scale productions spanning feature films, TV series, commercials and branded content; controlled budgets, scheduling, casting, location management and vendor negotiations.
Line Producer at GCC, MEN A, UK Networked Agencies
December 31, 2016 - September 18, 2025Directed end-to-end production lifecycles including pre-production, shoot management, and post-production oversight; ensured brand consistency and quality.
Creative Producer
January 1, 2007 - October 7, 2025Produced and directed content-driven marketing campaigns for B2C and B2B clients in FMCG, hospitality, and healthcare; translated client objectives into cinematic storytelling, visual treatments, and integrated campaign concepts; supervised cross-functional teams across production.
Marketing & Sales Supervisor (Key Accounts) at CMA-CGM
January 1, 2011 - October 7, 2025Managed client-facing marketing and sales operations in the Port Said trader region; pricing, B2B communications, and key account growth strategies.
1st Assistant Director & Assistant Producer at Freelancer
March 1, 2012 - September 7, 2014Managed scheduling, budgeting, and day-to-day production logistics for commercials, short films, and branded content in the UK market.
Executive Producer & Creative Director at thirty ten films (UAE)
April 1, 2016 - PresentLed the full films, tv and content production lifecycle for commercials, branded films, documentaries, and TV/digital
campaigns across MENA, UK, and global markets. Partnered with CMOs, brand teams, and leading agencies to
deliver content that built brand equity, engaged audiences, and achieved commercial goals. Directed and
executive-produced award-winning work for clients including Emirates Airlines, Carrefour UAE, EgyptAir, Google
MENA, Vodafone, and Magrabi Hospitals. Oversaw creative development, budget planning, pre-production, shoot
management, and post-production, while building and scaling multi-disciplinary teams, recruiting top talent, and
streamlining operations for efficiency and quality. Drove client acquisition and retention through strong
relationships, creative strategy, and consistent delivery of cinematic-quality storytelling.
Executive Producer & Creative Director at Self-Employed / Freelance
January 1, 2014 - PresentLed end-to-end production pipelines, blended artistic vision with production realism, built brand narratives and delivered campaigns for Emirates, Google MEN A, Vodafone, Magrabi Hospitals, and other regional brands.
Academic Tutor at SAE / Mubadala Training Program
January 1, 2025 - PresentInstructed advanced film production, directing, and storytelling; delivered hands-on training; bridged academic theory with industry practice; mentored students for the UAE film market.
Education
Bachelor of Marine Engineering at Arab Academy for Science, Technology and Maritime Transport (AASTMT)
January 11, 2030 - October 7, 2025Masters in Filmmaking at Arab Academy for Science, Technology and Maritime Transport (AASTMT)
January 1, 2002 - January 1, 2007Qualifications
Bachelor of Marine Engineering
January 11, 2030 - September 18, 2025Master of Filmmaking
January 1, 2002 - January 1, 2007Health & Safety in Film Industry certificate
January 1, 2013 - September 18, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Telecommunications, Travel & Hospitality, Healthcare, Manufacturing, Software & Internet, Other
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