I am an SEO Lead and Project Manager with over 8 years of experience in orchestrating large-scale SEO programs for global brands. My expertise lies in coordinating cross-functional teams and translating complex technical SEO insights into actionable strategies. I thrive in fast-paced environments and have a strong track record of delivering enterprise-level SEO performance.…

Amr El Sherif

I am an SEO Lead and Project Manager with over 8 years of experience in orchestrating large-scale SEO programs for global brands. My expertise lies in coordinating cross-functional teams and translating complex technical SEO insights into actionable strategies. I thrive in fast-paced environments and have a strong track record of delivering enterprise-level SEO performance.…

Available to hire

I am an SEO Lead and Project Manager with over 8 years of experience in orchestrating large-scale SEO programs for global brands. My expertise lies in coordinating cross-functional teams and translating complex technical SEO insights into actionable strategies. I thrive in fast-paced environments and have a strong track record of delivering enterprise-level SEO performance.

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Skills

Experience Level

SEO
Expert

Work Experience

SEO Lead at Assembly Global
August 1, 2023 - Present
Manage and coordinate a 14-member SEO, content, and development team for multiple enterprise automotive brands. Designed scalable workflows to manage 200+ SEO-optimized blogs per month and established a proprietary automation framework.
SEO Lead at Kijiji Canada
November 1, 2022 - August 1, 2023
Managed multi-team workflows across SEO, content, analytics, and external media. Delivered a 270% increase in inbound traffic through content optimization and strategic improvements.
Senior SEO Strategist at Critical Mass
October 1, 2021 - October 1, 2022
Developed and executed search, video, and digital content strategies for global clients in automotive and banking sectors. Managed link building and PR campaigns to enhance visibility and engagement.

Education

Bachelor of Management & Bachelor of Science (Recreation) at Dalhousie University
September 1, 2011 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet
    Affiliate Content Site: Built, Written & Monetised Solo (0 to 150K Pageviews/Mo)

    Built and wrote a niche affiliate content site from the ground up, handling content strategy, on-page SEO, technical SEO, and monetisation entirely solo.

    Traffic growth: scaled from zero to a peak of 150K pageviews/mo in about 12 months, reaching 408K total pageviews and 290K+ entrances over two years of tracked growth. Google Search Console: 5.23K clicks/mo peak from 466K impressions, including a month of 58% month-over-month click growth. SEMrush: 3.8K ranking keywords, with a steady month-over-month climb in top 3 and top 10 positions.

    Monetisation: Amazon Associates generated $4,945 in commissions in a single year from 39,413 affiliate clicks and 4,478 ordered items, an 11.36% conversion rate. Display advertising through Ezoic added a further $1,679 over the shown period at a $6.70 EPMV.

    Full ownership across the stack: keyword research, content outlines, meta tags and schema, internal linking, technical SEO (WordPress, Screaming Frog, page speed), and ad/affiliate monetisation setup.

    Content Writing That Gets Cited by Google's AI

    Content writing focused on SEO and Generative Engine Optimisation (GEO), built to earn organic rankings and get cited directly in Google’s AI Overviews.

    Client work: The Workplace Depot GEO content program. AI Overview citations grew from 94 to 124 (+32%), organic traffic from 10.8K to 13.4K/mo (+24%), and ranking keywords from 2.6K to 3K (+15%).

    Published articles have also been cited in Google AI Overviews for competitive, high-intent queries, including “awd vs 4wd” (Mitsubishi Motors Canada) and “how to rent a car in Dubai” (Hertz UAE), alongside “speed bump vs speed hump” for The Workplace Depot (UK).

    Skills: SEO copywriting, content strategy, keyword research, on-page optimisation, and GEO (writing for AI Overview and LLM citation).