Content Writing That Gets Cited by Google's AI
Amr El Sherif
Published
Content writing focused on SEO and Generative Engine Optimisation (GEO), built to earn organic rankings and get cited directly in Google’s AI Overviews.
Client work: The Workplace Depot GEO content program. AI Overview citations grew from 94 to 124 (+32%), organic traffic from 10.8K to 13.4K/mo (+24%), and ranking keywords from 2.6K to 3K (+15%).
Published articles have also been cited in Google AI Overviews for competitive, high-intent queries, including “awd vs 4wd” (Mitsubishi Motors Canada) and “how to rent a car in Dubai” (Hertz UAE), alongside “speed bump vs speed hump” for The Workplace Depot (UK).
Skills: SEO copywriting, content strategy, keyword research, on-page optimisation, and GEO (writing for AI Overview and LLM citation).