Handled full-spectrum marketing and content strategy for Tata BlueScope Steel across the Eastern Zone. Produced bilingual (English & Bengali) television campaigns, regional influencer activations, and brand-specific creatives for Durashine. Managed conceptualization, scriptwriting, and video production for regional and festive campaigns.

Digital Marketing Partner at Tata Kosh (Tata Steel)

August 1, 2025 - Present

Led digital storytelling campaigns to promote Tata Kosh galvanized steel sheets. Designed influencer-based reels and CGI-supported visuals emphasizing product strength, corrosion resistance, and reliability. Developed creative marketing assets for awareness in regional and rural markets.

Creative Agency & Outreach Campaign Partner at Tata Shaktee (Tata BlueScope Steel)

September 2, 2025 - Present

Directed creative campaigns showcasing Tata Shaktee’s brand message of “Strength and Durability.” Produced short-form regional video ads and festive season creatives. Focused on rural brand penetration through emotion-led narratives and strong visual communication.

Marketing & CGI Video Production Partner at Tata ReadyBuild

July 1, 2025 - Present

Created marketing and visual communication content highlighting Tata ReadyBuild’s pre-fabricated steel structures. Developed CGI explainers and project walkthroughs demonstrating product efficiency and site advantages. Crafted content for B2B audience and institutional marketing with animation.

Creative Content & Event Marketing Partner at Tata Tiscon

October 1, 2024 - Present

Managed creative strategy and event marketing for Tiscon Icon. Designed branded visuals, digital banners, and social reels highlighting Tata Tiscon’s legacy and quality. Created audience-driven storytelling content strengthening brand identity and dealer loyalty.

Creative Agency & 3D CGI Marketing Partner at Magnolia Group

July 6, 2024 - Present

Produced CGI-based property walkthroughs, 3D animation videos, and social media ads for Magnolia Empire, Vishnu Priya, and Fantasia. Managed location-focused storytelling, tagline development, and brand-specific design strategy to enhance project visibility across digital channels.

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Industry Experience

Real Estate & Construction, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods

PC PARTNER SINGAPORE (VIA TWINE)

The project has been successfully completed as per the requirements. Realistic fire effects were added to the static CCTV footage with accurate lighting, shadows, and environmental blending, ensuring a natural and authentic appearance. The background and all original elements remain untouched. Final deliverables include the edited video in the original resolution and frame rate, for AI training.

3D ModelerVideo Editor

TATA PROJECTS, MAGNOLIA GROUP , TATA READYBUILD , SMARTFAB , TATA TISCON