Digital Marketing & Campaign Strategy Partner at Tata BlueScope Steel

Handled full-spectrum marketing and content strategy for Tata BlueScope Steel across the Eastern Zone. Produced bilingual (English & Bengali) television campaigns, regional influencer activations, and brand-specific creatives for Durashine. Managed conceptualization, scriptwriting, and video production for regional and festive campaigns.

Digital Marketing Partner at Tata Kosh (Tata Steel)

Led digital storytelling campaigns to promote Tata Kosh galvanized steel sheets. Designed influencer-based reels and CGI-supported visuals emphasizing product strength, corrosion resistance, and reliability. Developed creative marketing assets for awareness in regional and rural markets.

Creative Agency & Outreach Campaign Partner at Tata Shaktee (Tata BlueScope Steel)

Directed creative campaigns showcasing Tata Shaktee’s brand message of “Strength and Durability.” Produced short-form regional video ads and festive season creatives. Focused on rural brand penetration through emotion-led narratives and strong visual communication.

Marketing & CGI Video Production Partner at Tata ReadyBuild

Created marketing and visual communication content highlighting Tata ReadyBuild’s pre-fabricated steel structures. Developed CGI explainers and project walkthroughs demonstrating product efficiency and site advantages. Crafted content for B2B audience and institutional marketing with animation.

Creative Content & Event Marketing Partner at Tata Tiscon

Managed creative strategy and event marketing for Tiscon Icon. Designed branded visuals, digital banners, and social reels highlighting Tata Tiscon’s legacy and quality. Created audience-driven storytelling content strengthening brand identity and dealer loyalty.