Amrita Gupta
I'm Amrita Gupta, a Digital Marketing and AI-driven Lead Generation specialist based in Kolkata, India.
About
I’m Amrita Gupta, a Digital Marketing and AI-driven Lead Generation specialist based in Kolkata, India. With 9+ years of experience across AI-powered campaigns, SEO, performance marketing, branding, and team leadership, I partner with Indian and global brands to accelerate growth through data-driven strategies.
I excel at building omnichannel campaigns, automating workflows, and aligning sales, product, branding, and CX teams to deliver measurable outcomes. In my current role as Head of Digital Marketing at BIBS, I’ve boosted digital inquiries, mentored 500+ learners, and forged 20+ branding and placement partnerships, while steering 360-degree branding across digital and offline touchpoints.
- 8 years' experience
- Joined July 2024
Skills· 15
Languages
- EnglishFluent
- HindiAdvanced
- BengaliAdvanced
Industry experience
- Education
- Travel & Hospitality
- Real Estate & Construction
- Financial Services
- Healthcare
- Manufacturing
- Professional Services
- Software & Internet
- Media & Entertainment
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Work experience· 7 roles
Lead 360° branding and digital marketing initiatives across digital, ATL, BTL, and experiential platforms. Optimized SEO and targeted campaigns to boost digital inquiries by 40% within 3 months. Mentored 500+ learners in Digital Marketing and AI tools. Strengthened corporate partnerships with 20+ branding and placement collaborations. Oversee website, app, CRM, lead funnels, automation, and analytics dashboards. Guide photo/video shoots, design language, and brand tonality; ensure brand consistency across product, communications, and customer touchpoints. Collaborate with sales, product, HR branding, and CX teams for unified brand impact. Spearhead performance marketing, SEO, SEM, SMM, and content marketing.
Implemented AI-driven systems to speed content delivery by 55%. Designed global digital branding roadmap increasing web traffic by 70% in 6 months.
Drove 60% increase in international lead generation using AI-driven workflows and automation funnels. Reduced CAC by 35% through improved targeting and multi-level campaign optimization. Built and managed digital teams across 3 countries, improving output efficiency by 45%.
Education
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