I'm Amrita Gupta, a Digital Marketing and AI-driven Lead Generation specialist based in Kolkata, India. With 9+ years of experience across AI-powered campaigns, SEO, performance marketing, branding, and team leadership, I partner with Indian and global brands to accelerate growth through data-driven strategies. I excel at building omnichannel campaigns, automating workflows, and aligning sales, product, branding, and CX teams to deliver measurable outcomes. In my current role as Head of Digital Marketing at BIBS, I’ve boosted digital inquiries, mentored 500+ learners, and forged 20+ branding and placement partnerships, while steering 360-degree branding across digital and offline touchpoints.…

Amrita Gupta

I'm Amrita Gupta, a Digital Marketing and AI-driven Lead Generation specialist based in Kolkata, India. With 9+ years of experience across AI-powered campaigns, SEO, performance marketing, branding, and team leadership, I partner with Indian and global brands to accelerate growth through data-driven strategies. I excel at building omnichannel campaigns, automating workflows, and aligning sales, product, branding, and CX teams to deliver measurable outcomes. In my current role as Head of Digital Marketing at BIBS, I’ve boosted digital inquiries, mentored 500+ learners, and forged 20+ branding and placement partnerships, while steering 360-degree branding across digital and offline touchpoints.…

Available to hire

I’m Amrita Gupta, a Digital Marketing and AI-driven Lead Generation specialist based in Kolkata, India. With 9+ years of experience across AI-powered campaigns, SEO, performance marketing, branding, and team leadership, I partner with Indian and global brands to accelerate growth through data-driven strategies.

I excel at building omnichannel campaigns, automating workflows, and aligning sales, product, branding, and CX teams to deliver measurable outcomes. In my current role as Head of Digital Marketing at BIBS, I’ve boosted digital inquiries, mentored 500+ learners, and forged 20+ branding and placement partnerships, while steering 360-degree branding across digital and offline touchpoints.

See more

Skills

Experience Level

Language

English
Fluent
Hindi
Advanced
Bengali
Advanced

Work Experience

Head, Digital Marketing at Bengal Institute of Business Studies (BIBS)
March 1, 2025 - Present
Lead 360° branding and digital marketing initiatives across digital, ATL, BTL, and experiential platforms. Optimized SEO and targeted campaigns to boost digital inquiries by 40% within 3 months. Mentored 500+ learners in Digital Marketing and AI tools. Strengthened corporate partnerships with 20+ branding and placement collaborations. Oversee website, app, CRM, lead funnels, automation, and analytics dashboards. Guide photo/video shoots, design language, and brand tonality; ensure brand consistency across product, communications, and customer touchpoints. Collaborate with sales, product, HR branding, and CX teams for unified brand impact. Spearhead performance marketing, SEO, SEM, SMM, and content marketing.
Global Head, Digital Marketing at Edvisor Education
January 1, 2024 - February 1, 2025
Drove 60% increase in international lead generation using AI-driven workflows and automation funnels. Reduced CAC by 35% through improved targeting and multi-level campaign optimization. Built and managed digital teams across 3 countries, improving output efficiency by 45%.
Business Strategist & AI Consultant at Center for Quantum Activism, USA
January 1, 2024 - November 1, 2025
Implemented AI-driven systems to speed content delivery by 55%. Designed global digital branding roadmap increasing web traffic by 70% in 6 months.
Branding Strategist at YNB Healthcare
February 1, 2022 - January 31, 2024
Improved patient lead flow by 50% via SEO + PPC funnel integration. Achieved 300% increase in organic visibility in competitive healthcare niches.
SEO | SMM | Content at Eureka Securities
January 1, 2022 - December 31, 2024
Boosted website ranking for 20+ financial keywords to top 10 positions. Developed content strategy increasing user retention by 40%.
Digital Marketing Specialist at Sunbeam Homes UAE
January 1, 2021 - December 31, 2023
Generated 200+ high-intent UAE real estate leads monthly through targeted ads. Reduced CPL by 30% via optimized campaign structure and landing pages.
Digital Marketing Executive at Pubang Etron Electric Motor
January 1, 2018 - December 31, 2023
Improved B2B digital presence leading to 5x increase in dealer inquiries. Executed branding and product campaigns across India increasing market visibility.

Education

Master of Business Management (Marketing & HR) at Punjab Technical University
January 11, 2030 - December 2, 2025
Bachelor of Arts (English Hons.) at Calcutta University
January 11, 2030 - December 2, 2025
Master of Business Management (Marketing & HR) at Punjab Technical University
January 11, 2030 - December 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Travel & Hospitality, Real Estate & Construction, Financial Services, Healthcare, Manufacturing, Professional Services, Software & Internet, Media & Entertainment

Skills

Experience Level