Hi, I’m Amsal Khan—I’m a creative UX/UI and graphic designer based in Karachi, with 6+ years of experience spanning brand identity, UI/UX design, and performance-driven ad creative. I enjoy turning research and business goals into clean visual systems, user-friendly interfaces, and high-converting concepts that work across formats and placements. I’m currently the Co-Founder and Creative Lead at CocoPixel, where I direct a creative team and help standardize Figma workflows, AI asset pipelines, and quality control across client deliverables. I’ve built a strong track record as a Top Rated Upwork designer since 2019, and I focus on conversion-first visual strategy—supporting campaigns that have achieved strong ROAS outcomes for clients worldwide.…

Amsal Khan

5.0 (1 review)

Hi, I’m Amsal Khan—I’m a creative UX/UI and graphic designer based in Karachi, with 6+ years of experience spanning brand identity, UI/UX design, and performance-driven ad creative. I enjoy turning research and business goals into clean visual systems, user-friendly interfaces, and high-converting concepts that work across formats and placements. I’m currently the Co-Founder and Creative Lead at CocoPixel, where I direct a creative team and help standardize Figma workflows, AI asset pipelines, and quality control across client deliverables. I’ve built a strong track record as a Top Rated Upwork designer since 2019, and I focus on conversion-first visual strategy—supporting campaigns that have achieved strong ROAS outcomes for clients worldwide.…

Available to hire

Hi, I’m Amsal Khan—I’m a creative UX/UI and graphic designer based in Karachi, with 6+ years of experience spanning brand identity, UI/UX design, and performance-driven ad creative. I enjoy turning research and business goals into clean visual systems, user-friendly interfaces, and high-converting concepts that work across formats and placements.

I’m currently the Co-Founder and Creative Lead at CocoPixel, where I direct a creative team and help standardize Figma workflows, AI asset pipelines, and quality control across client deliverables. I’ve built a strong track record as a Top Rated Upwork designer since 2019, and I focus on conversion-first visual strategy—supporting campaigns that have achieved strong ROAS outcomes for clients worldwide.

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Language

English
Fluent
Urdu
Fluent
Dutch
Beginner
French
Beginner
German
Beginner

Work Experience

Static Ads Designer at MysteryLab
September 1, 2026 - Present
Designed static ad creative for paid social campaigns, producing concept variations for creative testing and iteration. Adapted winning ad concepts across formats and placements to extend campaign reach.
Senior Graphic Designer at HMN Studio
August 1, 2024 - August 1, 2025
Delivered brand and marketing design assets for studio clients across a long-term contract engagement.
Head of Design Department at Digi Vyze
August 1, 2024 - August 1, 2025
Led the design function by setting creative standards, establishing review processes, and maintaining brand guidelines across client work. Managed and mentored the design team, allocated work across concurrent projects, and preserved quality across deliverables.
Head of Design Department at DigiVyze
August 1, 2024 - August 30, 2025
Senior Graphic Designer at MysteryLab
June 1, 2024 - April 16, 2026
Co-founder & Creative Lead at CocoPixel
January 24, 2024 - Present
Mid-Senior UX/UI Designer at Tech Minds Venture
September 1, 2023 - November 1, 2023
Designed user flows, wireframes, and high-fidelity interfaces for digital products. Collaborated with developers on handoff and design specification accuracy during implementation.
Mid-Sr. UX/UI Designer at Tech Minds Venture
September 1, 2023 - November 30, 2023
Graphic Designer (Part-time) at Digital Paper Hub
December 1, 2022 - July 1, 2023
Designed social media, print, and digital marketing assets aligned to client brand guidelines.
Graphic Designer at Digital Paper Hub
December 1, 2022 - July 30, 2023
Junior Graphic Designer at Creative Gladiator
October 1, 2022 - February 27, 2023
Graphic Designer (Volunteer) at Google Developer Student Clubs - University of Karachi
September 1, 2022 - August 1, 2023
Designed event branding, social media graphics, and promotional material for student developer events and technical workshops.
Co-Founder & Creative Lead at CocoPixel
January 1, 2022 - Present
Lead and manage a creative team (2–8 designers), scaling output to project demand. Standardize Figma workflows, AI asset pipelines, and quality control across all client deliverables. Own client relationships and run discovery/design-strategy sessions to align visual direction with business objectives, and deliver Meta ad creative that has driven 2–3x ROAS for clients, with top performers reaching higher ranges.
Co-Founder and Creative Lead at CocoPixel
January 1, 2022 - Present
Led and managed a creative team (2–8 designers) and scaled studio output by standardizing Figma workflows, AI asset pipelines, and quality control. Owned the end-to-end creative process from brand identity systems and style guides to web design and social campaign assets. Managed client relationships and discovery/design-strategy sessions, delivering Meta ad creative for campaigns with thousands of dollars in budget and reporting 2–3x ROAS on average, with top performers reaching 6–7x ROAS.
Jr. Digital Marketer at Boundless Technologies
October 12, 2020 - September 29, 2021
Junior Digital Marketer at Boundless Technologies
October 1, 2020 - September 1, 2021
Managed social media posting schedules and executed paid social ad campaigns. Performed on-page and off-page SEO with reporting and performance analysis, and supported digital campaigns with design and photo editing tasks.
Top Rated Designer (Freelance) at Upwork
May 1, 2019 - Present
Delivered UI/UX design, brand identity, Meta ad creative, and YouTube thumbnails for international clients while maintaining a 100% job success record. Converted client briefs into performance-minded visuals aimed at boosting click-through and audience retention, with strong responsiveness and professional execution.

Education

Software Engineering at University of Karachi
January 12, 2022 - January 24, 2026
Bachelor of Science (BS), Computer Software Engineering at University of Karachi (UBIT)
January 1, 2022 - January 1, 2026
Intermediate, Pre-Engineering at Govt. Degree Boys College Science, Gulistan-e-Johar
January 1, 2019 - January 1, 2021
BS, Computer Software Engineering at University of Karachi (UBIT)
January 1, 2022 - January 1, 2026
Intermediate, Pre-Engineering at Govt. Degree Boys College, Gulistan-e-Johar
January 1, 2019 - January 1, 2021
Matriculation, Science at Elegant Educational Foundation School
January 11, 2030 - September 13, 2026

Qualifications

Graphic Design | DigiSkills.pk
October 24, 2021 - January 24, 2026
Video Editing & Animation | DigiSkills.pk
July 12, 2022 - October 24, 2022
Become a Graphic Designer | LinkedIn
December 24, 2021 - February 22, 2022
Foundations of User Experience (UX) Design | Google
January 13, 2023 - February 17, 2023
Design Thinking for Product Teams
August 1, 2026 - September 13, 2026
Build Wireframes and Low-Fidelity Prototypes
June 1, 2024 - September 13, 2026
Start the UX Design Process: Empathize, Define, and Ideate
April 1, 2023 - September 13, 2026
Foundations of User Experience (UX) Design
February 1, 2023 - September 13, 2026
Video Editing & Animation
October 1, 2022 - September 13, 2026
Marketing on Facebook
February 1, 2022 - September 13, 2026
Become a Graphic Designer
February 1, 2022 - September 13, 2026
Graphic Design
January 1, 2022 - September 13, 2026
Design Thinking for Product Teams
August 1, 2026 - September 13, 2026
Build Wireframes and Low-Fidelity Prototypes
June 1, 2024 - September 13, 2026
Start the UX Design Process: Empathize, Define, and Ideate
April 1, 2023 - September 13, 2026
Foundations of User Experience (UX) Design
February 1, 2023 - September 13, 2026
Video Editing & Animation
October 1, 2022 - September 13, 2026
Marketing on Facebook
February 1, 2022 - September 13, 2026
Become a Graphic Designer
February 1, 2022 - September 13, 2026
Graphic Design
January 1, 2022 - September 13, 2026

Industry Experience

Computers & Electronics, Media & Entertainment, Software & Internet, Gaming, Professional Services, Education