Amy Booysen

Led end-to-end marketing automation initiatives using GHL, ActiveCampaign, and Braze; designed and optimized CRM workflows; built and managed campaigns (email, landing pages); integrated tools via Zapier, Notion, ClickUp, Slack; created high-converting content and dashboards; copywriting and brand-alignment.

Led and managed end-to-end implementation of affiliate programs; Designed and executed marketing strategies leveraging Go High Level (GHL) to drive marketing and sales alignment; Achieved measurable sales objectives; Led and managed end-to-end marketing campaigns, ensuring timely delivery and adherence to budget; Streamlined marketing processes by implementing GHL automation, improving CRM and optimizing sales pipeline efficiency.

Partnered with sales teams to ensure marketing initiatives supported sales goals, configuring and utilizing GHL, Braze, and ActiveCampaign to maximize performance. Conducted in-depth analysis of campaigns, delivering ROI insights. Created and managed digital content across platforms (Instagram, Facebook, LinkedIn, TikTok). Increased lead conversions and engagement; optimized email campaigns with targeted flows and GDPR-compliant data handling. Led platform migrations and trained teams to proficiently use automation tools.