Amy Booysen
Available to hire
I’m Amy Booysen. I set up slick marketing funnels and automate all the techy stuff.
From webinars to email campaigns, I handle it all using tools like Go High Level, ClickFunnels, Braze and ActiveCampaign. I make sure everything runs smoothly so business owners can focus on doing what they’re best at— no headaches, just growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Afrikaans
Fluent
Work Experience
Marketing Automation Specialist at Angels Media, The Valpal Network UK
December 1, 2023 - September 28, 2025Led and implemented end-to-end marketing automation campaigns using GHL, HubSpot, Braze, ActiveCampaign and Mailchimp; partnered with sales to align marketing with revenue goals; built lead scoring, nurturing workflows and dashboards to track ROI.
CRM Associate at MR D, Takealot Group
September 30, 2022 - September 28, 2025Created and scheduled campaigns; performed daily email checks for rendering; implemented segmentation and lifecycle campaigns; used Braze and Mailchimp; focused on retention, engagement, and conversions; ensured data hygiene and compliance; reported on performance and ROI.
Creative & Social Media Director at EFF Bootcamp
January 1, 2021 - September 28, 2025Managed digital marketing and social media, online booking support, and client inquiries; ran marketing campaigns across IG, Facebook and Google My Business; created monthly content, organized campaigns, and supported charity events; provided live coverage and copywriting.
Junior Journalist at ASG (Africa's Science Gateway)
January 1, 2021 - September 28, 2025Wrote and researched science content for online publication; supported editorial processes and article creation.
Freelance Marketing Automation Specialist at Charity Auctions Today
December 1, 2024 - September 28, 2025Developed and implemented automated email marketing funnels using GHL, ActiveCampaign, and Braze; Set up and optimized CRM systems (HubSpot, Mailchimp, Zoho); Integrated platforms with Zapier to automate repetitive tasks; Created high-converting landing pages on ClickFunnels, Wix, and LeadPages; Built efficient sales workflows and dashboards to track performance and growth opportunities; Copywriting aligned to brands.
Marketing Manager & Automation Specialist at Clever Profits Tools
December 1, 2024 - September 28, 2025Led marketing automation across platforms (GHL, ActiveCampaign, Braze); Designed and executed campaigns; Aligned marketing with sales; Built dashboards; Optimized CRM workflows; Implemented data-driven improvements.
CRM Associate at MRD, Takealot Group
September 1, 2022 - September 28, 2025Created and managed CRM workflows; Implemented lifecycle campaigns; Worked with promotional and design teams; Collected data insights and reported on campaign performance.
Creative & Social Media Director at EFF Bootcamp
January 1, 2021 - September 28, 2025Managed online bookings, responded to client inquiries on social media; Oversaw IG content (DMs, stories, posts); Managed online community and events; Coordinated charity events and live coverage.
Junior Journalist at Africa Science Gateway (ASG)
January 1, 2021 - September 28, 2025Wrote articles and contributed content; Collaborated with editors; Engaged in online content creation.
Marketing Manager & Automation Specialist at Clever Profits Tools
December 1, 2024 - September 28, 2025Led and implemented end-to-end marketing automation and CRM initiatives using Go High Level (GHL), ActiveCampaign, Braze, and Zapier. Built and optimized email campaigns and automations, integrated data flows, and created efficient sales funnels and landing pages (ClickFunnels, WordPress). Aligned marketing activities with sales objectives, ensured data hygiene, and produced dashboards to track ROI and pipeline performance. Authored brand-aligned copy and content for multi-channel campaigns.
Marketing Automation Specialist at Angels Media, The ValPal Network UK
December 1, 2023 - September 28, 2025Partnered with sales teams to ensure marketing programs supported revenue goals. Configured and utilized GHL, ActiveCampaign, Braze, and Zapier; analyzed campaign performance; improved ROI. Created and managed multichannel content across IG, Facebook, LinkedIn, and TikTok. Maintained data hygiene, performed ROI analysis, and generated insights for optimization.
CRM Associate at MRD, Takealot Group
September 1, 2022 - September 28, 2025Created and scheduled campaigns; managed email communications; built segmentation and lifecycle campaigns; implemented dynamic content with Liquid; used Braze and Mailchimp; focused on retention, engagement, and conversions; tracked metrics and provided insights to stakeholders; integrated marketing automation with other tools.
Creative & Social Media Director at EFF Bootcamp
January 1, 2021 - September 28, 2025Directed creative and social media strategy; managed online bookings and client inquiries across social platforms; ran ManyChat chatbot; managed IG including DMs, stories, and posts; updated Google My Business; maintained WordPress site; organized and ran marketing campaigns; developed digital marketing strategies; created monthly content; built and managed online communities; provided live coverage of charity and social events; measured impact and reported results.
Junior Journalist at ASG (Africa's Science Gateway)
June 1, 2018 - September 28, 2025Wrote and edited articles for Africa's Science Gateway; supported editorial workflow and content planning.
Marketing Automation Specialist at Angels Media, The Valpal Network UK
December 31, 2024 - September 28, 2025Led and managed end-to-end implementation of affiliate marketing programs; designed and executed marketing strategies leveraging Go High Level (GHL) to drive marketing and sales alignment. Implemented and optimized CRM systems (HubSpot, Mailchimp, Zoho) and built automation using Braze and ActiveCampaign to streamline customer journeys. Created engaging content across Instagram, Facebook, LinkedIn, and TikTok; built landing pages with ClickFunnels; created dashboards to track performance and ROI.
CRM Associate at MRD, Takealot Group
December 31, 2022 - September 28, 2025Integrated marketing automation across Zapier, GHL, and other platforms; monitored data hygiene and GDPR compliance; tracked and analyzed campaign metrics and provided regular reports to stakeholders. Collaborated with support and sales teams to optimize the funnel and improve lead conversions through targeted email campaigns.
Creative & Social Media Director at EFF Boot Camp
December 31, 2021 - September 28, 2025Took care of online bookings, responded to client inquiries on social platforms, and managed ManyChat chatbot, IG DMs, Stories, and posts. Created and managed monthly content calendars, organized and ran marketing campaigns, attended charity events, and provided live broadcasting for events. Measured campaign performance and supported the marketing team by implementing campaigns and scaling ROI.
Junior Journalist at ASG (Africa Science Gateway)
December 31, 2018 - September 28, 2025Took care of information inquiries and client communications; managed social media accounts; produced copy and managed the database.
Marketing Automation Specialist at Angels Media / The Vpal Network UK
January 1, 2024 - September 28, 2025Led and managed end-to-end marketing campaigns, implemented Go High Level (GHL) automation, and aligned marketing with sales across multiple platforms including ClickFunnels, Braze, and Zapier. Created landing pages and dashboards to track performance and identify growth opportunities.
CRM Associate at MRD, Takealot Group
January 1, 2022 - September 28, 2025Integrated marketing automation with Zapier and Go High Level; ensured data hygiene and GDPR compliance; tracked campaign performance and provided regular reports; collaborated with support and sales teams; improved email performance and CRM migrations.
Creative & Social Media Director at EFF Boot Camp
January 1, 2021 - September 28, 2025Managed online bookings, handled client inquiries, and ran social media channels; managed ManyChat chatbot; created and organized marketing campaigns; produced content for social and charity events; built digital marketing strategy.
Junior Journalist at ASG (Africa Science Gateway)
January 1, 2018 - September 28, 2025Handled information inquiries and client communications; managed social media accounts; copywriting; database management.
Marketing Automation Specialist at Angels Media, The Valpal Network UK
December 31, 2024 - September 28, 2025Partnered with sales teams to ensure marketing initiatives supported sales goals, configuring and utilizing GHL, Braze, and ActiveCampaign to maximize performance. Conducted in-depth analysis of campaigns, delivering ROI insights. Created and managed digital content across platforms (Instagram, Facebook, LinkedIn, TikTok). Increased lead conversions and engagement; optimized email campaigns with targeted flows and GDPR-compliant data handling. Led platform migrations and trained teams to proficiently use automation tools.
CRM Associate at MRD, Takealot Group
December 31, 2022 - September 28, 2025Integrated marketing automation with tools like Zapier and GHL; monitored data hygiene and GDPR compliance; tracked campaign metrics and delivered regular performance reports. Used data-driven insights to optimize campaigns and improve customer journeys. Supported sales and support teams and contributed to revenue growth through drip campaigns and lifecycle automation.
Creative & Social Media Director at EFF Boot Camp
December 31, 2021 - September 28, 2025Led creative and social media strategy across online channels; organized events; produced digital campaigns and content. Managed social media calendars, content creation, and community management; delivered live broadcasts and events coverage.
Junior Journalist at ASG Africa Science Gateway
December 31, 2018 - September 28, 2025Handled information inquiries, client communications, social media management, and copywriting; managed databases.
Marketing Automation Specialist at Angels Media / The Valpal Network (UK)
December 31, 2024 - October 1, 2025Led and managed end-to-end implementation of affiliate programs; Designed and executed marketing strategies leveraging Go High Level (GHL) to drive marketing and sales alignment; Achieved measurable sales objectives; Led and managed end-to-end marketing campaigns, ensuring timely delivery and adherence to budget; Streamlined marketing processes by implementing GHL automation, improving CRM and optimizing sales pipeline efficiency.
CRM Associate at MR D / Takealot Group
December 31, 2022 - October 1, 2025Integrated marketing automation with Zapier and GHL; Monitored data hygiene and GDPR compliance; Tracked and analyzed campaign performance metrics; Provided regular reports and insights to stakeholders; Used data to make decisions and optimize campaigns; Collaborated with support and sales teams to improve lead nurture and conversion.
Creative & Social Media Director at EFF Bootcamp
December 31, 2021 - October 1, 2025Managed online bookings and client inquiries across social platforms; Managed ManyChat, IG DMs, and Google My Business updates; Maintained WordPress site and coordinated website inquiries; Organized and ran marketing campaigns; Developed digital marketing strategies and monthly content; Managed online community and charity events; Led live broadcasting; Measured and reported on social media performance; Implemented digital marketing campaigns; Managed ads across Facebook, Instagram, Google and YouTube; Created email copy and landing pages; Conducted market research; Optimized CRM usage and migration.
Junior Journalist at ASG (Africa's Science Gateway)
December 31, 2018 - October 1, 2025Handled information inquiries and client communication; Managed social media accounts; Provided copy and informational content; Maintained databases and communications.
Marketing Manager & Automation Specialist at Clever Profits
December 31, 2024 - October 1, 2025Led end-to-end marketing automation initiatives using GHL, ActiveCampaign, and Braze; designed and optimized CRM workflows; built and managed campaigns (email, landing pages); integrated tools via Zapier, Notion, ClickUp, Slack; created high-converting content and dashboards; copywriting and brand-alignment.
CRM Associate at MR D, Takealot Group
September 1, 2022 - October 1, 2025Created and scheduled campaigns; ensured accurate rendering of emails; collaborated with promotions, advertising, and design teams; provided performance insights; built triggered lifecycle campaigns; performed segmentation; used Braze and Mailchimp; conducted A/B testing and GDPR-focused data hygiene; supported ROI tracking and CRM budget management.
Junior Journalist at AGS (Africa's Science Gateway)
January 1, 2021 - October 1, 2025Covered science topics and contributed to online content; managed social media engagement; supported events and live reporting; conducted market research as required.
Marketing Manager & Automation Specialist at Clever Profits Tools
December 1, 2024 - October 1, 2025Led end-to-end marketing automation initiatives using GHL, ActiveCampaign and Braze; built CRM workflows; created dashboards and reports; optimized campaigns for growth.
Marketing Automation Specialist at Angels Media, The Valpal Network UK
December 1, 2023 - October 1, 2025Partnered with sales to align marketing & sales; configured GHL, ActiveCampaign, Braze; implemented lead nurturing and lifecycle campaigns; analyzed campaign performance; managed IG, FB, LinkedIn, TikTok content; maintained data hygiene.
CRM Associate at MRD, Takealot Group
September 1, 2022 - October 1, 2025Created and scheduled campaigns; built triggered lifecycle campaigns; coordinated with Promo & Design teams; reported on performance; ensured data quality; applied segmentation and A/B testing; integrated marketing automation.
Junior Journalist at Africa Science Gateway
January 1, 2021 - October 1, 2025Covered science topics for online publication; contributed to newsroom content and outreach.
Marketing Manager &Automation Specialist at Clever Profits
December 1, 2024 - October 1, 2025Led end-to-end marketing automation initiatives, configuring and maintaining platforms (Go High Level, ActiveCampaign, Braze) and integrating CRM workflows. Built and optimized email campaigns, landing pages, and ad campaigns; created lead scoring, nurture flows, and dashboards to track KPIs and ROI.
CRM Associate at MR D / Takealot Group
September 1, 2022 - October 1, 2025Created and scheduled campaigns, maintained data hygiene, and built triggered lifecycle campaigns. Implemented segmentation and reporting; supported marketing automation using multiple platforms and ensured data quality for CRM-driven sales efforts.
Creative & Social Media Director at EFF Bootcamp
June 1, 2018 - October 1, 2025Directed creative and social media strategy; managed online content and inquiries across platforms; oversaw content calendars, engaged audiences, and supported charity events and campaigns.
Junior Journalist at ASG (Africa's Science Gateway)
January 1, 2021 - October 1, 2025Wrote and edited science content, contributing to online publications and editorial initiatives; assisted with content planning and publication coordination.
Education
Sales Training at Certified Program
January 1, 2025 - August 1, 2025Email Marketing Certification at HubSpot Academy
January 11, 2030 - September 28, 2025Credits Towards Degree at Matrix Marketing Institute
January 11, 2030 - September 28, 2025360 Credits Completed Towards Degree at Grant Cardone University
January 11, 2030 - September 28, 2025HubSpot Academy Certification at HubSpot Academy
January 11, 2030 - September 28, 2025Certified Email Marketer at Pearson
January 11, 2030 - September 28, 2025BA Politics (360 credits completed toward degree) at Grant Cardone University
January 11, 2030 - September 28, 2025HubSpot Certification at HubSpot Academy
January 11, 2030 - September 28, 2025Sales & Marketing Training at Grant Cardone University
January 11, 2030 - September 28, 2025360 credits completed towards degree at Grant Cardone University
January 11, 2030 - September 28, 2025Towards degree at Grant Cardone University
January 11, 2030 - October 1, 2025Sales Training - Certified at Grant Cardone University
January 1, 2025 - August 1, 2025Online Marketing Fundamentals - Certified at HubSpot Academy
January 11, 2030 - October 1, 2025Certified Email Marketer at Pearson
January 11, 2030 - October 1, 2025Rocklands Secondary at Rocklands Secondary
January 11, 2030 - October 1, 2025Certification at Grant Cardone University
January 11, 2030 - October 1, 2025HubSpot Academy Certification at HubSpot Academy
January 11, 2030 - October 1, 2025Pearson Institute of Higher Education Certification at Pearson Institute of Higher Education
January 11, 2030 - October 1, 2025Matrix Marketing Institute Coursework at Matrix Marketing Institute
January 11, 2030 - October 1, 2025Qualifications
Sales Training - Certified
January 1, 2025 - August 1, 2025HubSpot Marketing Software Certification
January 11, 2030 - September 28, 2025Sales Training
January 1, 2025 - August 1, 2025Email Marketing Certification
January 11, 2030 - September 28, 2025Certified HubSpot Academy
January 11, 2030 - September 28, 2025Certified Email Marketer
January 11, 2030 - September 28, 2025HubSpot Academy Certification
January 11, 2030 - September 28, 2025Certified Email Marketer
January 11, 2030 - September 28, 2025BA Politics (360 credits completed toward degree)
January 11, 2030 - September 28, 2025HubSpot Academy Certification
January 11, 2030 - September 28, 2025Certified Email Marketer (Pearson)
January 11, 2030 - September 28, 2025Certified HubSpot CRM Manager
January 11, 2030 - September 28, 2025Certified Email Marketer
January 11, 2030 - September 28, 2025Grant Cardone University — 360 credits completed towards degree
January 11, 2030 - September 28, 2025HubSpot Academy Certified
January 11, 2030 - October 1, 2025Braze Certification
January 11, 2030 - October 1, 2025Certified Email Marketer (Pearson)
January 11, 2030 - October 1, 2025Grant Cardone University Coursework toward Degree
January 11, 2030 - October 1, 2025HubSpot Academy - Online Marketing Fundamentals
January 11, 2030 - October 1, 2025Pearson - Certified Email Marketer
January 11, 2030 - October 1, 2025Grant Cardone University
January 11, 2030 - October 1, 2025Rocklands Secondary Certification
January 11, 2030 - October 1, 2025HubSpot Administration Specialist
January 11, 2030 - October 1, 2025Email Marketing Specialist
January 11, 2030 - October 1, 2025Grant Cardone University Certification
January 11, 2030 - October 1, 2025HubSpot Academy Certification
January 11, 2030 - October 1, 2025Pearson Institute of Higher Education Certification
January 11, 2030 - October 1, 2025Online Marketing Fundamentals – HubSpot Academy
January 11, 2030 - October 1, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Financial Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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