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Hi, I’m Amy Hancock, a Sydney-based influencer marketing professional with a passion for turning creative briefs into social-first campaigns. I thrive in fast-paced environments, whether working independently or leading a team, and I love helping brands and creators connect in meaningful ways. With a BA (Hons) in Communications and Media from Bournemouth University, I’ve delivered multi-market influencer programs for clients like Movember, Universal, HelloFresh, Nip & Fab, and Saudi Tourism Board. I bring a proactive mindset, strong relationship-building skills, and a track record of over-delivering on profits margins and client outcomes.…Hi, I’m Amy Hancock, a Sydney-based influencer marketing professional with a passion for turning creative briefs into social-first campaigns. I thrive in fast-paced environments, whether working independently or leading a team, and I love helping brands and creators connect in meaningful ways. With a BA (Hons) in Communications and Media from Bournemouth University, I’ve delivered multi-market influencer programs for clients like Movember, Universal, HelloFresh, Nip & Fab, and Saudi Tourism Board. I bring a proactive mindset, strong relationship-building skills, and a track record of over-delivering on profits margins and client outcomes.

Amy Hancock

UGC Creator, Influencer Marketing Manager, Project Manager, +5

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Hi, I’m Amy Hancock, a Sydney-based influencer marketing professional with a passion for turning creative briefs into social-first campaigns. I thrive in fast-paced environments, whether working independently or leading a team, and I love helping brands and creators connect in meaningful ways. With a BA (Hons) in Communications and Media from Bournemouth University, I’ve delivered multi-market influencer programs for clients like Movember, Universal, HelloFresh, Nip & Fab, and Saudi Tourism Board. I bring a proactive mindset, strong relationship-building skills, and a track record of over-delivering on profits margins and client outcomes.…Hi, I’m Amy Hancock, a Sydney-based influencer marketing professional with a passion for turning creative briefs into social-first campaigns. I thrive in fast-paced environments, whether working independently or leading a team, and I love helping brands and creators connect in meaningful ways. With a BA (Hons) in Communications and Media from Bournemouth University, I’ve delivered multi-market influencer programs for clients like Movember, Universal, HelloFresh, Nip & Fab, and Saudi Tourism Board. I bring a proactive mindset, strong relationship-building skills, and a track record of over-delivering on profits margins and client outcomes.

Available to hire

Hi, I’m Amy Hancock, a Sydney-based influencer marketing professional with a passion for turning creative briefs into social-first campaigns. I thrive in fast-paced environments, whether working independently or leading a team, and I love helping brands and creators connect in meaningful ways.

With a BA (Hons) in Communications and Media from Bournemouth University, I’ve delivered multi-market influencer programs for clients like Movember, Universal, HelloFresh, Nip & Fab, and Saudi Tourism Board. I bring a proactive mindset, strong relationship-building skills, and a track record of over-delivering on profits margins and client outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Work Experience

Freelance Account Director + UGC Creator at Various agencies and brands (Freelance)

March 1, 2024 - Present

Contract role for UK and USA-based agencies/brands; lead accounts and deliver UGC video/photo assets from the everyday customer perspective; clients include Coolr, Iris, Influencer, Vouch and Nonsensical Agency; lead a team to overdeliver on profits margins and targets.

Account Director (Influencer Marketing) at Influencer

January 1, 2024 - March 31, 2024

Led end-to-end management of multiple multinational influencer campaigns (remote and on-ground) for the Saudi Tourism Board; leveraged Middle East contacts to supervise and facilitate complete campaign management; led a team of 4.

Project Management Lead (Influencer Marketing) at Studio71

January 1, 2022 - November 30, 2023

Managed a team of three and executed branded content deals from confirmation of sale through final campaign reporting; collaborated with global teams (LA, Canada, Germany) and internal partners; analyzed creative executions and learnings; focused on gifting/PR to maximize brand attention; clients included Movember, Universal, HelloFresh, Nip + Fab, Aquafresh.

Sales Manager (Influencer Marketing) at ITP Live (Dubai)

January 1, 2021 - December 31, 2021

Connected brands with ideal influencers; produced high-quality content; pitched creative concepts and responded to briefs; ensured audience demographics and influencer insights were appropriate; negotiated campaign budgets; upsold exclusive talent; expanded GCC influencer/brand network; clients included PrettyLittleThing, Emaar and the Landmark Group.

Influencer Marketing Executive at Publicis Media

July 1, 2018 - December 31, 2019

Managed campaigns for Schwartz, Rimmel and Heinz; responsibilities included new business proposals, market research, day-to-day campaign management, collaboration with tech partners such as IndaHash and Takumi, post-campaign reporting and client presentations, and talent outreach.

Influencer Outreach Executive at Wildfire Social (UNILAD)

November 1, 2017 - July 31, 2018

Sourced, developed, and maintained the influencer network; identified and engaged with social media influencers/agents; negotiated influencer prices for campaigns; assisted in proactive campaign brief responses.

Brand Warrior at Tribe

September 1, 2017 - September 30, 2017

Part-time role representing global brands such as Coty and Coke; engaged with the public through promotional activity and sales support.

PR Intern at The Mirror

July 1, 2016 - July 1, 2016

Two-week placement in Internal Communications; used networking skills to support internal content analysis and learned how to adapt press releases for different publications.

PR Assistant at Panasonic UK

June 1, 2015 - July 1, 2016

Pursued technology sector PR; organized coverage, managed social media accounts, created PR campaigns for product categories, handled invoices and events; contributed creative ideas such as a Silent Fitness Class and Aphrodisiac One Pot campaigns.

Freelance Account Director + UGC Creator at Various agencies and brands (UK & USA)

March 1, 2024 - Present

Freelance account leadership for influencer marketing and creation of social media videos/assets from the perspective of everyday customers; led teams and delivered profits beyond targets; clients included Coolr, Iris, Influencer, Vouch, and Nonsensical Agency.

Freelance Account Director + UGC Creator at Freelance (Independent)

March 1, 2024 - Present

Lead account director for UK and USA agencies and brands; create social media videos/assets from the perspective of an everyday customer; manage projects and teams; drive profits margins and client value.

Sales Manager (Influencer Marketing) at ITP Live

January 1, 2021 - December 1, 2021

Connected brands with ideal influencers; pitched creative concepts; negotiated budgets; upsold exclusive talent; focused on ROI and new brand acquisition.