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Hi, I’m Amy Pigeon, a senior social media and digital content strategist based in Toronto. I specialize in turning complex brand stories into simple, engaging content across travel, hospitality, lifestyle, and consumer brands, using data-driven social programs and cross-platform storytelling. Over 12+ years, I’ve grown audiences, increased engagement, and built branded ecosystems from the ground up. I founded VeraVita Magazine, led end-to-end multimedia production, and delivered campaigns for IKEA Canada and other major brands while driving significant traffic and revenue growth.…Hi, I’m Amy Pigeon, a senior social media and digital content strategist based in Toronto. I specialize in turning complex brand stories into simple, engaging content across travel, hospitality, lifestyle, and consumer brands, using data-driven social programs and cross-platform storytelling. Over 12+ years, I’ve grown audiences, increased engagement, and built branded ecosystems from the ground up. I founded VeraVita Magazine, led end-to-end multimedia production, and delivered campaigns for IKEA Canada and other major brands while driving significant traffic and revenue growth.

Amy Pigeon

Content Strategist, Social Media Manager, Content Producer, +6

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Hi, I’m Amy Pigeon, a senior social media and digital content strategist based in Toronto. I specialize in turning complex brand stories into simple, engaging content across travel, hospitality, lifestyle, and consumer brands, using data-driven social programs and cross-platform storytelling. Over 12+ years, I’ve grown audiences, increased engagement, and built branded ecosystems from the ground up. I founded VeraVita Magazine, led end-to-end multimedia production, and delivered campaigns for IKEA Canada and other major brands while driving significant traffic and revenue growth.…Hi, I’m Amy Pigeon, a senior social media and digital content strategist based in Toronto. I specialize in turning complex brand stories into simple, engaging content across travel, hospitality, lifestyle, and consumer brands, using data-driven social programs and cross-platform storytelling. Over 12+ years, I’ve grown audiences, increased engagement, and built branded ecosystems from the ground up. I founded VeraVita Magazine, led end-to-end multimedia production, and delivered campaigns for IKEA Canada and other major brands while driving significant traffic and revenue growth.

Available to hire

Hi, I’m Amy Pigeon, a senior social media and digital content strategist based in Toronto. I specialize in turning complex brand stories into simple, engaging content across travel, hospitality, lifestyle, and consumer brands, using data-driven social programs and cross-platform storytelling.

Over 12+ years, I’ve grown audiences, increased engagement, and built branded ecosystems from the ground up. I founded VeraVita Magazine, led end-to-end multimedia production, and delivered campaigns for IKEA Canada and other major brands while driving significant traffic and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Editor-in-Chief & Co-Publisher at VeraVita Magazine

January 1, 2024 - Present

Led VeraVita Magazine as Editor-in-Chief & Co-Publisher, scaling agency digital visibility with 65% follower growth, 90% engagement increase, 945% growth in social visitors, and 1150% website traffic growth. Directed owned social media ecosystem end-to-end and built a new content capability generating $675K in new client revenue in year one and $450K in additional mandates the following year. Produced major multimedia campaigns, including IKEA Canada’s largest digital back-to-school campaign (198 assets). Improved newsletter subscriptions by 125% and email open rates by 75%. Managed cross-functional creative teams and external production partners.

Marketing Manager — Content Strategy & Social Media at Pigeon Brands

January 1, 2016 - January 1, 2024

Led travel and hospitality content productions across Italy and North America, including interviews with chefs and cultural leaders. Served as interviewer and on-camera personality for editorial video storytelling when required. Monitored social performance metrics and adjusted creative, captions, and distribution strategies in real time to maximize engagement. Led community management and social listening initiatives while mentoring two interns supporting content publishing and engagement. Led business development and marketing initiatives including brand naming, identity creation, newsletter strategy, and partnership development.