Creative multidisciplinary freelancer who specialises in Graphic Design, Videography, Photography, Content Creation and Project Management. Based in the UK, Amy blends strategic thinking with a keen eye for aesthetics to help clients elevate their creative presence and connect meaningfully with audiences. With a BA (Hons) in Fine Art, Founder and Creative Director of DDAEAR, she has built an independent, purpose-driven brand and editorial based in South Wales. Passionate about sustainability, exploring nature and traditional practices. Amy also lead's community group hikes. With a strong connection to nature and the outdoors, her work is rooted in visual storytelling that feels authentic, purposeful, and grounded. Shaped by a rural upbringing, she's collaborated on photographic and creative projects with outdoor and lifestyle brands including KEEN, working across creation, brand imagery, and campaign support.

Amy Sainsbury

Creative multidisciplinary freelancer who specialises in Graphic Design, Videography, Photography, Content Creation and Project Management. Based in the UK, Amy blends strategic thinking with a keen eye for aesthetics to help clients elevate their creative presence and connect meaningfully with audiences. With a BA (Hons) in Fine Art, Founder and Creative Director of DDAEAR, she has built an independent, purpose-driven brand and editorial based in South Wales. Passionate about sustainability, exploring nature and traditional practices. Amy also lead's community group hikes. With a strong connection to nature and the outdoors, her work is rooted in visual storytelling that feels authentic, purposeful, and grounded. Shaped by a rural upbringing, she's collaborated on photographic and creative projects with outdoor and lifestyle brands including KEEN, working across creation, brand imagery, and campaign support.

Available to hire

Creative multidisciplinary freelancer who specialises in Graphic Design, Videography, Photography, Content Creation and Project Management. Based in the UK, Amy blends strategic thinking with a keen eye for aesthetics to help clients elevate their creative presence and connect meaningfully with audiences.

With a BA (Hons) in Fine Art, Founder and Creative Director of DDAEAR, she has built an independent, purpose-driven brand and editorial based in South Wales. Passionate about sustainability, exploring nature and traditional practices. Amy also lead’s community group hikes.

With a strong connection to nature and the outdoors, her work is rooted in visual storytelling that feels authentic, purposeful, and grounded. Shaped by a rural upbringing, she’s collaborated on photographic and creative projects with outdoor and lifestyle brands including KEEN, working across creation, brand imagery, and campaign support.

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Language

English
Fluent
Welsh
Beginner
German
Beginner

Work Experience

Sales Advisor at House of Fraser
January 1, 2016 - December 31, 2018
Assisted store layout planning (zoning, traffic flow, product adjacencies) in Cardiff and Cwmbran branches. POS and signage installation, merchandising to sales data and performance reports. Styling of homeware, women's wear, men's wear and lifestyle products. Acted as a brand ambassador to various stocked labels and community events/campaign launches.
Senior Stylist at All Saints
January 1, 2020 - December 31, 2021
Curated internal and window displays; refreshed mannequins weekly; collaborated with store managers and wider VM team to refresh mannequins weekly, ensuring on-brand presentation and accessibility. Managed KPI reports and monitored trends to adjust layouts reflecting promotions, new product launches or sales performance. Worked hands-on in concession and main store environments during peak periods (Christmas and Boxing Day) delivering under tight deadlines. Increased sales by 30% over a Black Friday campaign event.
Founder at DDAEAR
February 1, 2024 - Present
Founder and Creative Director; leading concept development, collaborative projects and brand storytelling for an independent, purpose-driven brand and editorial based in South Wales.
Graphic Designer at Chock Shop
October 1, 2024 - October 1, 2025
Graphic Designer for a concept-led cafe, retail space and lifestyle venue; contributed to branding, visuals and campaign executions.
English Tutor at Cambly Inc.
October 1, 2022 - November 1, 2024
Online English tutor delivering lessons and language support to learners worldwide; created engaging content and improved learner outcomes.
Freelance Creative
December 1, 2021 - December 1, 2023
Freelance creative delivering graphic design, videography, photography and social media content; managed projects and brand storytelling for clients.
Kindergarten Teacher at Anuban Pornpramae School
May 1, 2023 - October 1, 2023
IEP Kindergarten Teacher; designed and implemented individualized education plans and language support.
Casual Assistant at Baffle Culture Limited
May 1, 2022 - April 1, 2023
Casual assistant supporting operations, campaigns and brand events within a concept-led cafe and lifestyle venue.
Digital Content & Administrative Assistant at Torfaen County Borough Council
February 1, 2022 - August 1, 2022
Planned, researched and wrote weekly articles for organisational development bulletins; created digital content and analysed performance.
Stylist at AllSaints
February 1, 2020 - December 1, 2021
Stylist; curated visual merchandising, styled customers and supported store operations with KPI analysis and reporting.
Resident Artist at NONaffArt Ltd
December 1, 2019 - July 1, 2021
Resident artist producing work and collaborating on art projects and exhibitions.
Sales Specialist at Diesel
November 1, 2018 - January 1, 2020
Sales specialist with product knowledge, customer service and stock control.
Sales Assistant at Jacques Vert
November 1, 2015 - August 1, 2016
Sales assistant providing customer service and merchandising support.

Education

BA (Hons) Fine Art at Cardiff Metropolitan University
January 1, 2017 - January 1, 2020

Qualifications

Bronze Ambassador Award
January 1, 2025 - January 27, 2026
Social Media Marketing: Strategy and Optimization
January 1, 2020 - January 27, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization