Available to hire
I’m Amy Delaney, an innovative copywriter with extensive experience crafting dynamic and persuasive content across diverse sectors. I specialize in executing comprehensive marketing strategies to elevate brand presence and engage target audiences. My expertise lies in transforming complex concepts into clear, impactful language while maintaining grammatical accuracy and voice consistency.
I’m passionate about storytelling excellence and establishing authentic connections. I thrive in managing projects from planning through execution, leading teams to meet deadlines and deliver outstanding results that resonate with audiences.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Senior Copywriter at SmartRent
January 1, 2025 - June 12, 2024Developed and executed content for multiple mediums including display, email, video, social media, and print. Oversaw content direction of other team members to maintain brand tone and voice. Managed social media calendar and vendors for SEO articles and blogs. Led the company's voice by revamping the brand guide to adopt a friendlier tone and simplified language. Created engaging campaigns for events that increased company awareness and customer engagement. Achieved a 240% increase in click-through rates for display brand campaigns and improved email open rates by 10%-20% month over month.
Senior Copywriter at LaneTerralever, Marketing Agency
January 1, 2023 - January 31, 2024Developed and executed multi-channel content, including video, out-of-home advertising, print, digital, social media, blogs, email, and radio, ensuring brand consistency. Led and collaborated with teams to research, strategize, and brainstorm campaign concepts. Presented and refined deliverables based on client feedback. Worked across diverse industries including healthcare, government, non-profits, gaming, tourism, and attractions. Key clients included Arizona Department of Economic Security, Arizona Department of Child Safety, AZBlue, Phoenix Zoo, Valleywise Health, and PetSmart Charities. Spearheaded successful campaigns that exceeded client goals and maintained brand integrity.
Senior Copywriter | Copywriter at RIESTER Advertising Agency
December 31, 2016 - January 30, 2023Senior Copywriter at SmartRent
January 1, 2025 - PresentDeveloped and executed content for various mediums including display, email, video, social media, and print. Oversaw direction of team members’ content to ensure brand tone and voice adherence. Managed social media calendar and vendors writing SEO articles and blogs. Led revamp of company voice through updating brand guide with friendlier and simplified language. Created campaigns for events and conventions that increased company awareness and customer engagement. Achieved 240% increase in click-through rates for display brand campaigns and 10%-20% increase in email open rates month over month.
Senior Copywriter at LaneTerralever, Marketing Agency
December 31, 2024 - July 11, 2025Developed and executed multi-medium content while ensuring brand standards compliance. Collaborated and led team members in researching, strategizing, and brainstorming campaign concepts. Presented work to clients and incorporated feedback to refine deliverables. Created impactful content in industries such as healthcare, government, non-profit, gaming, tourism, and attractions. Elevated brand prominence and audience engagement through strategic collaborations with clients including Arizona Department of Economic Security, Arizona Department of Child Safety, AZBlue, Phoenix Zoo, Valleywise Health, and PetSmart Charities. Delivered outstanding campaign results, surpassing client goals and ensuring brand integrity.
Senior Copywriter | Copywriter at RIESTER Advertising Agency
December 31, 2023 - July 11, 2025Crafted compelling content across TV, video, print, billboards, social media, email, and radio while maintaining brand standards. Collaborated and led teams in research, strategy, and brainstorming campaign concepts. Presented creative solutions to clients integrating feedback for alignment with project goals. Achieved client objectives with innovative campaigns consistently maintaining brand integrity across diverse platforms. Delivered high-impact content for prestigious clients including Arizona Department of Health Services, MidFirst Bank, Blue Cross Blue Shield of Idaho, Chumash Casino Resort, Talking Stick Resort, Casino Arizona, HonorHealth, Pfizer, University of Arizona, Peter Piper Pizza, and others. Produced dynamic content across sectors such as gaming, hospitality, financial services, CPG, health and wellness, food and beverage, government, and education.
Education
Master of Fine Arts at Academy of Art University, San Francisco, CA
January 1, 2015 - December 31, 2017Bachelor of Arts at Arizona State University, Tempe, AZ
January 1, 2010 - December 31, 2014Qualifications
Industry Experience
Government, Healthcare, Non-Profit Organization, Gaming, Travel & Hospitality, Financial Services, Real Estate & Construction, Retail
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