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Senior Social Media Manager and Content Strategist with 7+ years’ experience across media, agency and brand environments including LADbible Group, Platform Media and DressMeZee. Specialising in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling.…

Amy-Lou Johnson

Social Media Manager, Content Strategist, Content Producer, +7

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Senior Social Media Manager and Content Strategist with 7+ years’ experience across media, agency and brand environments including LADbible Group, Platform Media and DressMeZee. Specialising in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling.…

Available to hire

Senior Social Media Manager and Content Strategist with 7+ years’ experience across media, agency and brand environments including LADbible Group, Platform Media and DressMeZee. Specialising in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Senior Freelance Social Media Manager at DressMeZee

March 12, 2026 - Present

Leading multi-platform social strategy as sole social lead; developing content calendars aligned to launches and ecommerce priorities; producing multi-channel social content; delivering weekly and monthly performance insights; collaborating with paid social partners to optimize content strategy across platforms; creating and directing short-form video clips for Reels, TikTok and Shorts; overseeing campaign shoots and content capture for culturally reactive storytelling.

Social Media Manager at LAD Bible Group

September 1, 2021 - March 1, 2024

Role concluded following company restructuring. Produced platform-first social video content reaching millions of views across Facebook, Instagram and Snapchat; developed editorial storytelling formats tailored to audience behaviour across large-scale channels; led social-first content strategy; delivered weekly and monthly performance reports analysing engagement, reach, CTR and conversions; collaborated with editors and production teams on platform-native content rollout; planned content calendars and guided short-form video direction across Reels, TikTok and Shorts.

Social Media Manager at LA Bible Group

September 1, 2021 - March 1, 2024

Produced platform-first social video content reaching millions of views across Facebook, Instagram and Snapchat; developed editorial storytelling tailored to a large-scale audience; led editorial and cross-platform social strategy. Role concluded following company restructuring.