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I'm Amy-Lou Johnson, a Senior Freelance Social Media Manager and Content Strategist specializing in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling. With 7+ years across media, agency and brand environments including LAD Bible Group, Platform Media and DressMeZee, I bring creative energy and strategic rigor to every project. Currently leading multi-platform social strategy as the sole social lead at DressMeZee, I design content calendars, craft launches and ecommerce priorities, and collaborate with paid social partners to optimise performance. My work has driven viral content and audience growth across Instagram, Facebook, TikTok and YouTube, including campaigns like The 3 AM Podcast which grew to 100K followers in two weeks, and LAD Bible Group initiatives that reached millions of views.…I'm Amy-Lou Johnson, a Senior Freelance Social Media Manager and Content Strategist specializing in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling. With 7+ years across media, agency and brand environments including LAD Bible Group, Platform Media and DressMeZee, I bring creative energy and strategic rigor to every project. Currently leading multi-platform social strategy as the sole social lead at DressMeZee, I design content calendars, craft launches and ecommerce priorities, and collaborate with paid social partners to optimise performance. My work has driven viral content and audience growth across Instagram, Facebook, TikTok and YouTube, including campaigns like The 3 AM Podcast which grew to 100K followers in two weeks, and LAD Bible Group initiatives that reached millions of views.

Amy-Lou Johnson

Social Media Manager, Content Strategist, Content Producer, +3

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I'm Amy-Lou Johnson, a Senior Freelance Social Media Manager and Content Strategist specializing in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling. With 7+ years across media, agency and brand environments including LAD Bible Group, Platform Media and DressMeZee, I bring creative energy and strategic rigor to every project. Currently leading multi-platform social strategy as the sole social lead at DressMeZee, I design content calendars, craft launches and ecommerce priorities, and collaborate with paid social partners to optimise performance. My work has driven viral content and audience growth across Instagram, Facebook, TikTok and YouTube, including campaigns like The 3 AM Podcast which grew to 100K followers in two weeks, and LAD Bible Group initiatives that reached millions of views.…I'm Amy-Lou Johnson, a Senior Freelance Social Media Manager and Content Strategist specializing in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling. With 7+ years across media, agency and brand environments including LAD Bible Group, Platform Media and DressMeZee, I bring creative energy and strategic rigor to every project. Currently leading multi-platform social strategy as the sole social lead at DressMeZee, I design content calendars, craft launches and ecommerce priorities, and collaborate with paid social partners to optimise performance. My work has driven viral content and audience growth across Instagram, Facebook, TikTok and YouTube, including campaigns like The 3 AM Podcast which grew to 100K followers in two weeks, and LAD Bible Group initiatives that reached millions of views.

Available to hire

I’m Amy-Lou Johnson, a Senior Freelance Social Media Manager and Content Strategist specializing in short-form video strategy, podcast-led content ecosystems and culturally reactive storytelling. With 7+ years across media, agency and brand environments including LAD Bible Group, Platform Media and DressMeZee, I bring creative energy and strategic rigor to every project.

Currently leading multi-platform social strategy as the sole social lead at DressMeZee, I design content calendars, craft launches and ecommerce priorities, and collaborate with paid social partners to optimise performance. My work has driven viral content and audience growth across Instagram, Facebook, TikTok and YouTube, including campaigns like The 3 AM Podcast which grew to 100K followers in two weeks, and LAD Bible Group initiatives that reached millions of views.

Skills

Short Film

Video Advert

Experience Level

Short Film

Expert

Video Advert

Expert

Work Experience

Senior Freelance Social Media Manager at DressMeZee

March 1, 2026 - Present

Leading multi-platform social strategy as sole social lead; developing content calendars aligned to launches and ecommerce priorities; producing multi-channel social content; delivering weekly and monthly performance insights; collaborating with paid social partners to optimize content strategy across platforms; creating and directing short-form video clips for Reels, TikTok and Shorts; overseeing campaign shoots and content capture for culturally reactive storytelling.

Social Media Manager at LAD Bible Group

September 1, 2021 - March 31, 2024

Role concluded following company restructuring. Produced platform-first social video content reaching millions of views across Facebook, Instagram and Snapchat; developed editorial storytelling formats to scale audience and engagement.