Ana María Archila

Remote sales and marketing support for cabinetry products, focusing on client outreach, product promotion, and order processing in a bilingual environment.

Experience in integrated B2B campaigns in the consumer goods and technology sectors, with a focus on brand activations, PR marketing, and influencer marketing. Led influencer program management and digital campaigns with brands, agencies, and stakeholders. Direct contact with influencers, managers, and talent agencies to coordinate collaborations and ensure content alignment. Proficient in Kolsquare and CreatorIQ for talent sourcing, tracking, and performance analysis. Strong coordination of creative briefs, timelines, and deliverables to ensure KPI compliance. Adaptable in managing multiple projects across teams.

Experience in B2B marketing for the U.S. market, focusing on lead generation and commercial support. Participated in digital campaigns, email marketing, and management of segmented databases. Conducted market analysis and consumer behavior insights to identify communication opportunities. Contributed to the design of marketing materials, presentations, and performance reports in English for international audiences.