Available to hire
Strategic and dynamic product & marketing leader with 10+ years of experience across B2C and B2B sectors. I’m passionate about building clear, effective strategies that drive growth and deliver measurable business results. Experienced in leading cross-functional teams, launching products, optimizing user experiences and creating campaigns that combine creativity with data-driven insights.
Outside of my core roles, I enjoy exploring the world — having visited 23 countries — and creating content that reflects my curiosity and storytelling mindset. This global perspective helps me stay connected to audiences and emerging trends.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
Portuguese
Fluent
English
Advanced
German
Beginner
Spanish; Castilian
Intermediate
Work Experience
LUXURY & CONSUMER BUSINESS UNIT DIRECTOR – STRATEGY, MARKETING, PRODUCT, SALES & OPS at Cosmos Luxury Travel
January 1, 2025 - October 21, 2025Led a 5-year strategic plan to position Cosmos as a leader in luxury travel, designed a digital transformation plan for the launch of Cosmos’ e-commerce website and mobile app, defined marketing strategy, and built a high-performance team of 7 professionals including 2 managers. Expanded partnerships with luxury resorts, airlines and concierge services, achieving improved morale, efficiency and gross margin.
CEO – Account Management, Digital Strategy, Content Creation & ADS (B2B) at Meraki Digital
January 1, 2024 - October 21, 2025Founded a digital strategy and content creation agency; led a team of 8 freelancers; delivered ROAS of 13x for a Meta Ads client; built the business from scratch.
Senior Product Manager – E-commerce Payment Gateway (B2B) – GTM TRACK at SIBS - IT Software: Fintech SaaS
January 1, 2022 - October 21, 2025Launched a new e-commerce payment gateway; defined Go-To-Market strategy, pricing, onboarding; supported the sales team; all Big 4 banks implemented the platform; first large merchants onboarded.
Product & Marketing Manager – MB WAY App (B2C) & E-commerce Payment Gateway (B2B) at SIBS
January 1, 2020 - October 21, 2025Designed product requirements (agile) for MB WAY app (6M users); spearheaded its B2B merchant campaign and launched the MB WAY outbound team during COVID; e-commerce onboarding and events; spokesperson for industry events.
Product Manager – Acquiring: E-commerce and POS (B2B) at SIBS
January 1, 2019 - October 21, 2025Researched e-commerce product benchmarks; defined pricing for e-commerce payment acceptance; structured business cases for internationalization; CRM platform customization project manager; won major RFPs for clients including CP, Via Verde, Brisa, and Millennium Bank (Poland).
Trade Marketing Lead Portugal & Spain (B2B2C) at ASR Group (SIDUL and Tate & Lyle)
January 1, 2018 - October 21, 2025Led trade marketing strategy, plan, category management and analytics (Nielsen, IRI, IGD, Innova); coordinated pan-European launches with the UK; 10% travel; launched new organic sugar category and expanded sales channels.
Product Manager – Printers (B2B2B) at SAMSUNG - Consumer Electronics
January 1, 2017 - October 21, 2025Strategy, P&L management, product mix, pricing, targets, marketing and events; transformed a B2C business into B2B with a profit turnaround from -9% to +8%; coordination with HQs in UK, Korea and Netherlands.
Market & Trade Marketing Analyst – TV & HOME APPLIANCES (B2B2C) at SAMSUNG
January 1, 2016 - October 21, 2025Market analysis (GfK); defined sales targets; promotions analysis; developed shop-in-shop concepts; presented results in internal and external meetings.
Product Marketing Controller / Business Analyst – Home Appliances (B2B2C) at SAMSUNG
January 1, 2015 - October 21, 2025P&L analysis & forecasting; sell-in target estimation; marketing budget control; promotions analysis.
Assistant Product Manager – Smartphones, Tablets & Digital Cameras (B2B2C) at SAMSUNG
January 1, 2014 - October 21, 2025Marketing activities for launches; ATL and BTL campaigns; promotions analysis; Galaxy S4 launch involvement.
Corporate Marketing Assistant – Smartphones, Tablets, TV & Home Appliances (B2B2C) at Samsung
January 1, 2013 - October 21, 2025Advertising/media/PR agencies management; ATL and BTL campaigns; event marketing; content management for Samsung Apps.
Education
Master’s in Management at NOVA School of Business and Economics, Lisbon, Portugal
January 1, 2011 - January 1, 2013Integrated Masters in Architecture (Bachelor’s+Master’s) at Technical University of Lisbon – Faculty of Architecture, Lisbon, Portugal
January 1, 2004 - January 1, 2010Qualifications
PROJECT MANAGEMENT PROFESSIONAL (PMP)
January 1, 2019 - October 21, 2025GOOGLE ANALYTICS
January 1, 2018 - October 21, 2025UX-PM Level 1 & 2
January 1, 2020 - October 21, 2025AI PRODUCT MANAGEMENT: MACHINE LEARNING FOUNDATIONS
January 1, 2025 - October 21, 2025LEGACY CONSULTING – STORYTELLING
January 1, 2020 - October 21, 2025INPNL – NEUROLINGUISTIC PROGRAMMING
January 1, 2020 - October 21, 2025MIND4TIME – EFFECTIVE LEADERSHIP
January 1, 2024 - October 21, 2025AESE BUSINESS SCHOOL – DECIDING FROM THE C-SUITE
January 1, 2024 - October 21, 2025DEMO GROUP – ADVANCED EXCEL
January 1, 2014 - October 21, 2025LONDON BUSINESS SCHOOL – BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR
January 1, 2015 - October 21, 2025GOETHE INSTITUT – GERMAN (A1)
January 1, 2009 - October 21, 2025Industry Experience
Travel & Hospitality, Software & Internet, Financial Services, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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