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I am a marketing and sales enablement professional with over 10 years of experience crafting go-to-market strategies, training programs, and leading global sales teams. I excel at using data-driven initiatives to collaborate across teams, align messaging, and optimize tools to enhance performance across both B2B and B2C channels. My expertise includes CRM systems, marketing automation, stakeholder engagement, and delivering measurable business results. I thrive in diverse and remote work environments, always aiming to boost growth, improve customer retention, and generate impactful pipelines through strategic marketing efforts.…I am a marketing and sales enablement professional with over 10 years of experience crafting go-to-market strategies, training programs, and leading global sales teams. I excel at using data-driven initiatives to collaborate across teams, align messaging, and optimize tools to enhance performance across both B2B and B2C channels. My expertise includes CRM systems, marketing automation, stakeholder engagement, and delivering measurable business results. I thrive in diverse and remote work environments, always aiming to boost growth, improve customer retention, and generate impactful pipelines through strategic marketing efforts.

Ana Bartolome

Marketing Consultant, Marketing Strategist, Brand Strategist, +6

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I am a marketing and sales enablement professional with over 10 years of experience crafting go-to-market strategies, training programs, and leading global sales teams. I excel at using data-driven initiatives to collaborate across teams, align messaging, and optimize tools to enhance performance across both B2B and B2C channels. My expertise includes CRM systems, marketing automation, stakeholder engagement, and delivering measurable business results. I thrive in diverse and remote work environments, always aiming to boost growth, improve customer retention, and generate impactful pipelines through strategic marketing efforts.…I am a marketing and sales enablement professional with over 10 years of experience crafting go-to-market strategies, training programs, and leading global sales teams. I excel at using data-driven initiatives to collaborate across teams, align messaging, and optimize tools to enhance performance across both B2B and B2C channels. My expertise includes CRM systems, marketing automation, stakeholder engagement, and delivering measurable business results. I thrive in diverse and remote work environments, always aiming to boost growth, improve customer retention, and generate impactful pipelines through strategic marketing efforts.

Available to hire

I am a marketing and sales enablement professional with over 10 years of experience crafting go-to-market strategies, training programs, and leading global sales teams. I excel at using data-driven initiatives to collaborate across teams, align messaging, and optimize tools to enhance performance across both B2B and B2C channels.

My expertise includes CRM systems, marketing automation, stakeholder engagement, and delivering measurable business results. I thrive in diverse and remote work environments, always aiming to boost growth, improve customer retention, and generate impactful pipelines through strategic marketing efforts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

B2B Marketing Manager at Lockly Inc.

February 1, 2022 - January 31, 2025

Developed and implemented Go-to-Market strategies for a cloud-based access control SaaS solution, increasing market penetration and contributing 30% of total revenue. Positioned company as connected enterprise partner with integrators and various sectors. Led trade show participation, secured strategic partnerships, generating $3M pipeline revenue. Trained global sales teams, improving lead-to-sale conversion to 8% and customer retention to 90%. Optimized customer support SOPs reducing response time by 60%, enhancing customer satisfaction. Managed product testing, certification, and integrations ensuring compliance and interoperability.

B2C Marketing Manager at Lockly Inc.

January 31, 2022 - August 21, 2025

Revamped go-to-market strategy and led rebranding at an IoT startup, increasing sales by $8M and securing major US retail chain placements. Executed digital marketing campaigns leveraging Google Ads, Meta Ads, influencer partnerships, and referral programs, reducing CAC by 30%. Optimized e-commerce platforms boosting organic traffic and conversion rate to 5%. Negotiated retail and distributor deals expanding global product placement. Collaborated with product teams aligning development with market demand and customer feedback.

Head of Digital Marketing at Keenpack Industrial Limited

December 31, 2017 - August 21, 2025

Led digital rebranding and ensured brand consistency across platforms and marketing assets. Implemented SEO, email marketing automation, and PPC strategies increasing inbound leads by 70%, enhancing marketing effectiveness. Deployed and optimized CRM and marketing automation workflows improving lead nurturing and conversion rates to 20%.

Key Account Manager for Europe at Tektos Limited

July 31, 2015 - August 21, 2025

Managed high-value B2B accounts from quotes to delivery, preparing proposals and handling customer claims resulting in $35M in new and expanded business. Led alignment between product, logistics, and quality teams to ensure on-time delivery and regulatory compliance.

Global Sales & Marketing Executive and other marketing roles at Various Companies

December 31, 2014 - August 21, 2025

Held various marketing and sales roles at Zear Corporation Limited, SUNDAT (S) Pte Ltd, Sin Hwa Dee Foodstuff Pte Ltd, Zest-O Corporation, and Promo Works Inc. Roles included Global Sales & Marketing Executive, Regional Sales & Marketing Executive, Marketing Executive, Assistant Product Marketing Manager, Project Manager, and Account Manager from 2001 to 2014.

B2B Marketing Manager at Lockly Inc.

January 31, 2025 - August 21, 2025

Developed and implemented go-to-market strategies for a cloud-based SaaS access control solution, increasing market penetration and contributing 30% of total company revenue. Positioned the company as a connected enterprise partner across integrators, locksmiths, property development, hospitality, and multifamily housing. Led trade show participation and secured strategic partnerships generating $3M in pipeline revenue. Trained and enabled global sales teams and partners, improving lead-to-sale conversion to 8% and customer retention to 90%. Optimized customer support SOPs and training, leading to a 60% reduction in response time and increased customer satisfaction. Managed product testing, certification, and integrations to ensure compliance and interoperability.

B2C Marketing Manager at Lockly Inc.

January 31, 2022 - August 21, 2025

Revamped go-to-market strategy at the IoT home-improvement startup and led rebranding to elevate brand positioning. Increased sales by $8M and secured product placement in four major US retail chains. Executed digital campaigns using Google Ads, Meta Ads, influencer partnerships, and referral programs to maximize lead generation and reduce CAC by 30%. Optimized website and e-commerce, increasing organic traffic and conversion rates to 5%. Negotiated retail partnerships and distributor deals to expand global product placement. Collaborated with product teams for new product alignment with market demands and customer feedback.

Head of Digital Marketing at Keenpack Industrial Limited

December 31, 2017 - August 21, 2025

Led digital rebranding efforts ensuring consistency across platforms and marketing assets. Implemented SEO, email marketing automation, and PPC strategies, resulting in a 70% increase in inbound leads and improved marketing efficacy. Deployed and optimized CRM and marketing automation workflows, enhancing lead nurturing and led to a 20% conversion rate.

Key Account Manager for Europe at Tektos Limited

July 31, 2015 - August 21, 2025

Managed high-value B2B accounts through quoting, proposals, and customer claim resolution, leading to $35M in new and expanded business. Led coordination meetings across product, logistics, and quality teams ensuring on-time product delivery and regulatory compliance.

Various Marketing Roles at Zear Corporation Limited, SUNDAT (S) Pte Ltd, Sin Hwa Dee Foodstuff Pte Ltd, Zest-O Corporation, Promo Works Inc.

December 31, 2014 - August 21, 2025

Held multiple marketing and sales roles involving global sales & marketing, regional marketing, assistant product marketing, and project/account management from 2001 through 2014. Gained foundational experience in marketing communications, product promotion, and project management.