Ana Bartolome
I am a marketing and sales enablement professional with over 10 years of experience crafting go-to-market strategies, training programs, and leading global sales teams.
About
I am a marketing and sales enablement professional with over 10 years of experience crafting go-to-market strategies, training programs, and leading global sales teams. I excel at using data-driven initiatives to collaborate across teams, align messaging, and optimize tools to enhance performance across both B2B and B2C channels.
My expertise includes CRM systems, marketing automation, stakeholder engagement, and delivering measurable business results. I thrive in diverse and remote work environments, always aiming to boost growth, improve customer retention, and generate impactful pipelines through strategic marketing efforts.
- 10 years' experience
- Joined August 2025
Skills· 19
Languages
- EnglishFluent
- Spanish; CastilianBeginner
Industry experience
- Software & Internet
- Retail
- Real Estate & Construction
- Consumer Goods
- Professional Services
- Manufacturing
- Travel & Hospitality
More experts in Madrid, Spain
- Brand Strategists for hire in Madrid, Spain
- Content Strategists for hire in Madrid, Spain
- Digital Marketers for hire in Madrid, Spain
- Growth Marketers for hire in Madrid, Spain
- Influencer Marketing Managers for hire in Madrid, Spain
- Marketing Automation Specialists for hire in Madrid, Spain
- Marketing Consultants for hire in Madrid, Spain
- Marketing Strategists for hire in Madrid, Spain
- Project Managers for hire in Madrid, Spain
Work experience· 10 roles
Developed and implemented go-to-market strategies for a cloud-based SaaS access control solution, increasing market penetration and contributing 30% of total company revenue. Positioned the company as a connected enterprise partner across integrators, locksmiths, property development, hospitality, and multifamily housing. Led trade show participation and secured strategic partnerships generating $3M in pipeline revenue. Trained and enabled global sales teams and partners, improving lead-to-sale conversion to 8% and customer retention to 90%. Optimized customer support SOPs and training, leading to a 60% reduction in response time and increased customer satisfaction. Managed product testing, certification, and integrations to ensure compliance and interoperability.
Developed and implemented Go-to-Market strategies for a cloud-based access control SaaS solution, increasing market penetration and contributing 30% of total revenue. Positioned company as connected enterprise partner with integrators and various sectors. Led trade show participation, secured strategic partnerships, generating $3M pipeline revenue. Trained global sales teams, improving lead-to-sale conversion to 8% and customer retention to 90%. Optimized customer support SOPs reducing response time by 60%, enhancing customer satisfaction. Managed product testing, certification, and integrations ensuring compliance and interoperability.
Revamped go-to-market strategy at the IoT home-improvement startup and led rebranding to elevate brand positioning. Increased sales by $8M and secured product placement in four major US retail chains. Executed digital campaigns using Google Ads, Meta Ads, influencer partnerships, and referral programs to maximize lead generation and reduce CAC by 30%. Optimized website and e-commerce, increasing organic traffic and conversion rates to 5%. Negotiated retail partnerships and distributor deals to expand global product placement. Collaborated with product teams for new product alignment with market demands and customer feedback.
Education· 9
Certifications and awards· 6
Hire Ana Bartolome today
Post a job and invite Ana, or contact them directly. No hidden commission.