Hi, I'm Ana, a designer from Salzburg, Austria, specializing in Brand Identity and Integrated Visual Communication. With a meticulous eye for detail and a passion for storytelling, I craft compelling brand narratives that cut through the noise. My expertise lies in developing cohesive visual strategies that span digital, print, and beyond—ensuring every touchpoint resonates with precision and purpose. Employment and project experience Graphic & Communication Designer Adprico Advertising Agency, Salzburg, Austria June 2019 - December 2024 Independent Graphic Designer | Sole Proprietor Atelier 29a January 2025 - Present…

AnaCiobotaru

PRO

Hi, I'm Ana, a designer from Salzburg, Austria, specializing in Brand Identity and Integrated Visual Communication. With a meticulous eye for detail and a passion for storytelling, I craft compelling brand narratives that cut through the noise. My expertise lies in developing cohesive visual strategies that span digital, print, and beyond—ensuring every touchpoint resonates with precision and purpose. Employment and project experience Graphic & Communication Designer Adprico Advertising Agency, Salzburg, Austria June 2019 - December 2024 Independent Graphic Designer | Sole Proprietor Atelier 29a January 2025 - Present…

Available to hire

Hi, I’m Ana, a designer from Salzburg, Austria, specializing in Brand Identity and Integrated Visual Communication. With a meticulous eye for detail and a passion for storytelling, I craft compelling brand narratives that cut through the noise. My expertise lies in developing cohesive visual strategies that span digital, print, and beyond—ensuring every touchpoint resonates with precision and purpose.

Employment and project experience

Graphic & Communication Designer
Adprico Advertising Agency, Salzburg, Austria
June 2019 - December 2024

Independent Graphic Designer | Sole Proprietor
Atelier 29a
January 2025 - Present

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Language

English
Fluent
German
Fluent
French
Beginner
Italian
Beginner

Work Experience

Graphic & communication designer at Adprico Gmbh
June 3, 2019 - December 31, 2024
At Adprico, I worked across brand strategy, visual design, and communication — shaping everything from logos to live campaigns. My focus areas included branding, web design, and social media strategy, as well as creating content that aligned with business goals. I also led print projects from concept to production, ensuring both detail and consistency. Beyond design, I played an active role in team culture — onboarding and mentoring apprentices, sharing knowledge, and guiding them through tools, workflows, and creative thinking. It was a hands-on, multi-disciplinary role that deepened both my creative and leadership skills.

Education

B. Sc. in Psychology at "Titu Maiorescu" University of Psychology
September 14, 2009 - June 15, 2011
Gained a solid foundation in understanding human behavior and mental processes. The academic journey included in-depth studies in cognitive, developmental, social, and biological psychology, along with practical experience in research methods and statistical analysis. This background equips one with the analytical skills necessary to examine human thought, emotion, and behavior, paving the way for diverse career opportunities, graphic design being one of them.
Medienfachfrau at Landesberufsschule 2, Salzburg, Austria
June 3, 2019 - June 6, 2022
Graduated from Landesberufsschule 2 in Salzburg as a Medienfachfrau, specializing in Mediendesign, with an emphasis on graphic design, print publishing, and audiovisual media. The comprehensive curriculum provided an in-depth exploration of visual communication, blending creative design techniques with traditional print methods and video production.

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Consumer Goods, Real Estate & Construction
    uniE621 Soda Club Salzburg – Poster Series (2/3)
    A series of bold poster templates created for Soda Club Salzburg to promote their events. The visuals explore multiple stylistic directions — from sleek minimal layouts to gritty club textures and experimental 3D overlays — all built within a flexible system the club can reuse for future events. Scope included: • Poster design series • Modular layout system for recurring events • Typography direction & visual rhythm • Color treatment, photo integration & graphic experimentation • Print & digital-ready exports The goal was to deliver high-impact visuals that match the club’s energetic atmosphere while giving them a set of adaptable templates for upcoming DJ nights and event promotions. posterdesign clubdesign graphicdesign eventbranding musicdesign visualidentity…
    uniE621 Soda Club Salzburg – Poster Series (1/3)
    A series of bold poster templates created for Soda Club Salzburg to promote their events. The visuals explore multiple stylistic directions — from sleek minimal layouts to gritty club textures and experimental 3D overlays — all built within a flexible system the club can reuse for future events. Scope included: • Poster design series • Modular layout system for recurring events • Typography direction & visual rhythm • Color treatment, photo integration & graphic experimentation • Print & digital-ready exports The goal was to deliver high-impact visuals that match the club’s energetic atmosphere while giving them a set of adaptable templates for upcoming DJ nights and event promotions. posterdesign clubdesign graphicdesign eventbranding musicdesign visualidentity…
    uniE621 Soda Club Salzburg – Poster Series (3/3)
    A series of bold poster templates created for Soda Club Salzburg to promote their events. The visuals explore multiple stylistic directions — from sleek minimal layouts to gritty club textures and experimental 3D overlays — all built within a flexible system the club can reuse for future events. Scope included: • Poster design series • Modular layout system for recurring events • Typography direction & visual rhythm • Color treatment, photo integration & graphic experimentation • Print & digital-ready exports The goal was to deliver high-impact visuals that match the club’s energetic atmosphere while giving them a set of adaptable templates for upcoming DJ nights and event promotions. posterdesign clubdesign graphicdesign eventbranding musicdesign visualidentity…
    uniE621 Lechner & Lechner Architects - Rebranding
    A refined visual identity and collateral system created for Lechner & Lechner Architects — a studio known for sculptural forms and thoughtful integration with the environment. The concept focuses on clarity, structure, and atmosphere, combining architectural photography with a minimal, precise typographic approach. Scope included: • Brand design refinement • Visual identity assets • Print materials & posters • Digital layouts and presentation visuals architecture branding visualidentity editorialdesign minimaldesign…
    uniE621 Austrian GT – Motorsport Campaign
    The visual direction is built around speed, power, and precision — combining dynamic race-car photography with a bold, performance-driven typographic system. For this project, I created the brand design, visual assets, and campaign collaterals, ensuring a cohesive look across all touchpoints. The layouts were designed to deliver instant impact while keeping all event details clear and accessible for both drivers and spectators. Scope of work included: • Brand design & visual identity direction • Campaign artwork • Billboard & poster layouts • Multi-format print adaptations • Typographic system & hierarchy • Color palette & racing-inspired graphics • Information and schedule design This project was created while working at adprico.at, where all copyrights remain. branding graphicdesign motorsport visualidentity campaign posterdesign billboard printdesign artdirection designerforhire…
    uniE621 Henne – Restaurant Branding Concept
    Henne — From Sunrise to Wine — is a cheerful, character-driven brand concept created for a cozy, all-day café and wine bar. The identity is built around a playful illustrated hen, symbolizing warmth, morning energy, and a welcoming atmosphere that continues into the evening. This concept blends approachable hand-drawn elements with a refined, modern type system and a fresh green-and-lavender color palette. The goal was to create a visual identity that feels friendly, memorable, and full of personality — something that stands out in a crowded hospitality landscape while still feeling premium. Scope of work included: • Brand concept & visual direction • Custom illustration (hen mascot) • Logo design & tagline • Menu design & layout • Outdoor advertising mockups • Color palette & typography development • Brand mood, tone, and application ideas The result is a flexible, story-driven identity that brings charm to every touchpoint — from menus to street posters — and sets the tone for a place where mornings start bright and evenings end with a glass of wine. Project created while working at adprico.at, so copyrights belong to them. branding visualidentity illustration hospitalitydesign restaurantbranding brandconcept graphicdesign artdirection designerforhire…
    uniE621 Paprique Bistro — a warm, bold, story-driven brand identity built for a modern bistro.
    This project showcases a full visual system created from scratch, including menu design, key visuals, outdoor advertising, and mobile UX mockups. The concept blends expressive typography, rich colors, and handcrafted details that reflect the bistro’s essence — comfort, warmth, and memorable dining. Scope of work included: • Brand identity direction • Logo & typography system • Menu layout & print preparation • Hero key visual for campaign use • Outdoor billboard mockup • Mobile website layout • Color palette & graphic language • Food styling integration and layout refinement My approach focuses on storytelling, consistency, and immersive brand experiences — translating a restaurant’s atmosphere into a cohesive visual world that works across both digital and print. branding graphicdesign restaurantbranding editorialdesign visualidentity brandidentity menu printdesign digitaldesign artdirection hospitality…
    uniE621 Paprique Website Design
    This project showcases a full homepage concept built around bold typography, warm colors, handcrafted graphics, and immersive food photography that reflects the restaurant’s soul, heritage, and personality. The layout is designed to be both expressive and functional, guiding visitors through the story of Paprique with a smooth visual flow: from the hero plate and brand statement, to the lunch deal, menu highlights, mission, chef moments, and call-to-action sections. Scope of work included: • Full homepage visual design • Hero layout & food-driven storytelling • UX structure and content flow • Header & footer brand elements • Section design for menu, mission, story, suppliers & call-to-actions • Mobile-responsive considerations • Integration of brand typography, color palette & graphic motifs • Custom key visuals and layout compositions The goal was to translate Paprique’s hospitality — slow meals, good wine, and warm atmosphere — into a digital experience that feels inviting, authentic, and delicious. If you’re looking to elevate your restaurant, café, or hospitality brand through a strong visual identity and web design, I’d love to collaborate. webdesign uxui restaurantbranding brandidentity hospitalitydesign artdirection graphicdesign websiteconcept designerforhire digitaldesign…
    uniE621 Web design & UI
    Atelier 29a's webdesign fuses bold minimalism with intuitive navigation. Large typographic elements and generous white space capture attention, while a clear layout guides visitors effortlessly. Every element—from crisp visuals to smooth transitions—reflects a harmonious blend of precision and imagination.…
    uniE621 Brand Identity - Logo design
    The logodesign for Lechner & Lechner Architects is rendered in striking black and white, centering on Arial Regular. By subtly manipulating this classic typeface—adjusting letterforms and spacing—the design extracts a fresh, unexpected essence from the original font. The result is a refined, modern identity that maintains the timeless clarity of Arial while expressing a bold, innovative spirit.…