I'm a results-driven CRM and Digital Marketing professional with over a decade of experience championing multi-channel strategies. I thrive on working with cross-functional teams to develop data-driven campaigns that drive customer engagement and revenue growth. My journey has taken me to work across international markets, and I’m passionate about tailoring strategies to meet local needs while reinforcing brand identity.

I'm a results-driven CRM and Digital Marketing professional with over a decade of experience championing multi-channel strategies. I thrive on working with cross-functional teams to develop data-driven campaigns that drive customer engagement and revenue growth. My journey has taken me to work across international markets, and I’m passionate about tailoring strategies to meet local needs while reinforcing brand identity.

Available to hire

I’m a results-driven CRM and Digital Marketing professional with over a decade of experience championing multi-channel strategies. I thrive on working with cross-functional teams to develop data-driven campaigns that drive customer engagement and revenue growth. My journey has taken me to work across international markets, and I’m passionate about tailoring strategies to meet local needs while reinforcing brand identity.

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced

Work Experience

CRM International Coordinator at Primark
November 1, 2024 - Present
Lead international CRM strategy across multiple markets including Spain, Portugal, USA, and Germany. Develop and execute tailored customer lifecycle and retention strategies. Coordinate cross-market CRM campaigns aligned with brand and business objectives.
Marketing Copywriter (Spanish Market) at Twinkl Educational Publishing
March 1, 2022 - November 1, 2025
Responsible for producing SEO-optimized content for the Spanish market and managing monthly editorial calendars. Collaborating with marketing and product teams to support growth objectives.
Email Marketing Specialist at Everyday Health Group
September 1, 2021 - November 1, 2024
Planned and executed email marketing campaigns, improving engagement through segmentation and optimization. Analyzed campaign performance and provided actionable insights.
Founder & CEO at Bridel Digital Marketing
March 1, 2018 - September 1, 2024
Founded and led a digital marketing consultancy providing branding, growth strategies, CRM solutions, and digital campaign management. Managed client relationships and freelance teams.
Team Manager at Maisons du Monde
August 1, 2018 - February 1, 2019
Led local communication campaigns, managed and trained teams, and tracked KPIs to analyze performance.
Team Manager at KIABI
May 1, 2009 - June 1, 2018
Managed teams and oversaw KPIs related to stock management and customer service, ensuring productivity across departments.

Education

Degree in Production, Direction, Image and Sound at Universidad Internacional de Andalucía
January 11, 2030 - January 21, 2026
Marketing Management at Inn Formación
January 1, 2018 - January 1, 2019
Degree in Production, Direction, Image and Sound at Universidad Internacional de Andalucía
January 11, 2030 - January 22, 2026
Marketing Management at Inn Formación
January 1, 2018 - January 1, 2019
Degree in Production, Direction, Image and Sound at Universidad Internacional de Andalucía
January 11, 2030 - January 30, 2026
Marketing Management at Inn Formación
January 1, 2018 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Media & Entertainment, Professional Services