Available to hire
I’m a results-driven CRM and Digital Marketing professional with over a decade of experience championing multi-channel strategies. I thrive on working with cross-functional teams to develop data-driven campaigns that drive customer engagement and revenue growth. My journey has taken me to work across international markets, and I’m passionate about tailoring strategies to meet local needs while reinforcing brand identity.
Experience Level
Language
Spanish; Castilian
Fluent
English
Advanced
Portuguese
Advanced
Work Experience
CRM International Coordinator at Primark
November 1, 2024 - PresentLead international CRM strategy across multiple markets including Spain, Portugal, USA, and Germany. Develop and execute tailored customer lifecycle and retention strategies. Coordinate cross-market CRM campaigns aligned with brand and business objectives.
Marketing Copywriter (Spanish Market) at Twinkl Educational Publishing
March 1, 2022 - November 1, 2025Responsible for producing SEO-optimized content for the Spanish market and managing monthly editorial calendars. Collaborating with marketing and product teams to support growth objectives.
Email Marketing Specialist at Everyday Health Group
September 1, 2021 - November 1, 2024Planned and executed email marketing campaigns, improving engagement through segmentation and optimization. Analyzed campaign performance and provided actionable insights.
Founder & CEO at Bridel Digital Marketing
March 1, 2018 - September 1, 2024Founded and led a digital marketing consultancy providing branding, growth strategies, CRM solutions, and digital campaign management. Managed client relationships and freelance teams.
Team Manager at Maisons du Monde
August 1, 2018 - February 1, 2019Led local communication campaigns, managed and trained teams, and tracked KPIs to analyze performance.
Team Manager at KIABI
May 1, 2009 - June 1, 2018Managed teams and oversaw KPIs related to stock management and customer service, ensuring productivity across departments.
Education
Degree in Production, Direction, Image and Sound at Universidad Internacional de Andalucía
January 11, 2030 - January 21, 2026Marketing Management at Inn Formación
January 1, 2018 - January 1, 2019Degree in Production, Direction, Image and Sound at Universidad Internacional de Andalucía
January 11, 2030 - January 22, 2026Marketing Management at Inn Formación
January 1, 2018 - January 1, 2019Degree in Production, Direction, Image and Sound at Universidad Internacional de Andalucía
January 11, 2030 - January 30, 2026Marketing Management at Inn Formación
January 1, 2018 - January 1, 2019Qualifications
Industry Experience
Education, Retail, Media & Entertainment, Professional Services
Experience Level
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