I’m Ana Rocha Gonçalves, a marketing and communication professional with over 20 years of experience across industries like pharma, finance, media, and hospitality. I’ve led teams, built brands, and driven strategy—from launching products at BIAL to managing international campaigns at Mystic Invest and shaping corporate narratives at Universal Kraft. My academic path includes an MBA and a Master’s in Business Communication, complemented by certifications in UX Design, Digital Marketing, and Project Management. What makes me stand out is my ability to blend strategic thinking with hands-on execution. I’m fluent in multiple languages, thrive in cross-functional environments, and bring a human-centered approach to every project. Whether I’m consulting independently or leading in-house teams, I focus on clarity, creativity, and measurable impact—always aiming to elevate brands and empower people.

Ana Rocha Gonçalves

I’m Ana Rocha Gonçalves, a marketing and communication professional with over 20 years of experience across industries like pharma, finance, media, and hospitality. I’ve led teams, built brands, and driven strategy—from launching products at BIAL to managing international campaigns at Mystic Invest and shaping corporate narratives at Universal Kraft. My academic path includes an MBA and a Master’s in Business Communication, complemented by certifications in UX Design, Digital Marketing, and Project Management. What makes me stand out is my ability to blend strategic thinking with hands-on execution. I’m fluent in multiple languages, thrive in cross-functional environments, and bring a human-centered approach to every project. Whether I’m consulting independently or leading in-house teams, I focus on clarity, creativity, and measurable impact—always aiming to elevate brands and empower people.

Available to hire

I’m Ana Rocha Gonçalves, a marketing and communication professional with over 20 years of experience across industries like pharma, finance, media, and hospitality. I’ve led teams, built brands, and driven strategy—from launching products at BIAL to managing international campaigns at Mystic Invest and shaping corporate narratives at Universal Kraft. My academic path includes an MBA and a Master’s in Business Communication, complemented by certifications in UX Design, Digital Marketing, and Project Management.

What makes me stand out is my ability to blend strategic thinking with hands-on execution. I’m fluent in multiple languages, thrive in cross-functional environments, and bring a human-centered approach to every project. Whether I’m consulting independently or leading in-house teams, I focus on clarity, creativity, and measurable impact—always aiming to elevate brands and empower people.

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Language

Portuguese
Fluent
English
Fluent
French
Intermediate

Work Experience

Marketing Consultant
January 1, 2023 - Present
Collaborated with cross-functional teams to drive product development; designed data-driven marketing plans; implemented campaigns across digital channels; tracked ROI and optimized in real time; built agency partnerships and CRM-driven personalization.
Marketing Manager
January 1, 2024 - Present
Led marketing and communications strategy; managed online presence (website/SEO/SEM/social media) and email; oversaw media relations, brand messaging, and cross-functional teams; produced performance reports and strategic recommendations.
Specialist Sales Representative at Merck Sharp & Dohme Group
December 1, 2004 - October 21, 2025
Promoted pharmaceutical products to healthcare professionals; built relationships; delivered product presentations; contributed to market insights and sales targets.
Hospital Sales Representative (Oncology) at Merck Sharp & Dohme Group
February 1, 2008 - October 21, 2025
Developed oncology portfolio awareness among hospital oncologists; conducted educational sessions; supported treatment protocols; analyzed market trends and contributed to sales planning.
Journalist at Rádio Nova
June 1, 1997 - October 21, 2025
Trainee in journalism; followed municipal election campaigns and prepared follow-up reports.
Journalist at RádioNova
June 1, 1999 - October 21, 2025
Journalist; covered municipal elections and related news, producing reports and articles.
Product Manager at Bial Portela e Companhia
January 2, 2012 - January 16, 2023
I lead the full product development lifecycle by collaborating with cross-functional teams across development, design, marketing, and sales. My approach begins with deep market research and competitor analysis to uncover strategic opportunities and guide data-driven decisions. I define and prioritize product features that align with both business goals and customer needs, ensuring every initiative is grounded in purpose and impact. By developing and maintaining a clear product roadmap, I communicate vision and strategy effectively to internal stakeholders, fostering alignment and momentum. Working closely with designers, I help craft intuitive, user-friendly interfaces that elevate the customer experience. I translate insights into detailed product requirements and specifications, then validate through user testing and iterative feedback. I continuously monitor performance, analyze key metrics, and refine features to optimize results. Partnering with marketing, I shape compelling product positioning and go-to-market strategies, while serving as the primary point of contact for product-related inquiries—ensuring clarity, consistency, and support across all touchpoints.

Education

Master in Business Communications at Universidade Lusíada
September 1, 2010 - June 1, 2011
Master in Business Administration at Universidade Fernando Pessoa
September 1, 2004 - June 1, 2005
Licenciatura in Communications Sciences at Universidade Fernando Pessoa
January 1, 1995 - June 1, 1999

Qualifications

Google Professional Project Management Certificate
April 1, 2023 - October 21, 2025
Google Digital Marketing & E-commerce Certificate
April 1, 2023 - October 21, 2025
Google UX Design Certificate
September 1, 2023 - October 21, 2025
Google Data Analytics Certificate
September 1, 2023 - October 21, 2025

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Financial Services, Retail, Travel & Hospitality