Ana Rocha Gonçalves

Led marketing and communications strategy; managed online presence (website/SEO/SEM/social media) and email; oversaw media relations, brand messaging, and cross-functional teams; produced performance reports and strategic recommendations.

Collaborated with cross-functional teams to drive product development; designed data-driven marketing plans; implemented campaigns across digital channels; tracked ROI and optimized in real time; built agency partnerships and CRM-driven personalization.

I lead the full product development lifecycle by collaborating with cross-functional teams across development, design, marketing, and sales. My approach begins with deep market research and competitor analysis to uncover strategic opportunities and guide data-driven decisions. I define and prioritize product features that align with both business goals and customer needs, ensuring every initiative is grounded in purpose and impact. By developing and maintaining a clear product roadmap, I communicate vision and strategy effectively to internal stakeholders, fostering alignment and momentum. Working closely with designers, I help craft intuitive, user-friendly interfaces that elevate the customer experience. I translate insights into detailed product requirements and specifications, then validate through user testing and iterative feedback. I continuously monitor performance, analyze key metrics, and refine features to optimize results. Partnering with marketing, I shape compelling product positioning and go-to-market strategies, while serving as the primary point of contact for product-related inquiries—ensuring clarity, consistency, and support across all touchpoints.