Hello, I am Ana Flávia Damasceno, a Data Analyst and Analytics Engineer with extensive experience across BI, digital performance, data engineering, and FP&A. I excel at turning complex data into actionable insights, building scalable pipelines, and delivering dashboards that empower marketing, finance, and operations to move faster. I transform raw data into clear, decision-ready stories that drive growth across global markets. I’ve led cross-functional data teams to consolidate data from multiple sources, implemented governance and QA practices, and optimized KPIs for enterprise programs. I have delivered scalable data solutions for one of the world’s largest beverage companies and thrive in remote or hybrid environments, where collaboration and clear data storytelling matter most.

Ana Flávia Damasceno

Hello, I am Ana Flávia Damasceno, a Data Analyst and Analytics Engineer with extensive experience across BI, digital performance, data engineering, and FP&A. I excel at turning complex data into actionable insights, building scalable pipelines, and delivering dashboards that empower marketing, finance, and operations to move faster. I transform raw data into clear, decision-ready stories that drive growth across global markets. I’ve led cross-functional data teams to consolidate data from multiple sources, implemented governance and QA practices, and optimized KPIs for enterprise programs. I have delivered scalable data solutions for one of the world’s largest beverage companies and thrive in remote or hybrid environments, where collaboration and clear data storytelling matter most.

Available to hire

Hello, I am Ana Flávia Damasceno, a Data Analyst and Analytics Engineer with extensive experience across BI, digital performance, data engineering, and FP&A. I excel at turning complex data into actionable insights, building scalable pipelines, and delivering dashboards that empower marketing, finance, and operations to move faster. I transform raw data into clear, decision-ready stories that drive growth across global markets.

I’ve led cross-functional data teams to consolidate data from multiple sources, implemented governance and QA practices, and optimized KPIs for enterprise programs. I have delivered scalable data solutions for one of the world’s largest beverage companies and thrive in remote or hybrid environments, where collaboration and clear data storytelling matter most.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

Portuguese
Fluent
English
Fluent

Work Experience

Data Engineer / Data Analyst at Dentsu
July 1, 2025 - Present
Designed, implemented, and maintained scalable data pipelines in Databricks, covering API ingestion, advanced PySpark transformations, and automated job orchestration in Airflow. Performed in-depth data validation and QA across marketing datasets (media, campaigns, spend, audiences), ensuring data consistency, lineage, and governance for analytics and reporting. Built analytical datasets supporting dashboards used by marketing performance teams, enabling daily KPI monitoring across global markets.
Data Analyst / Business Intelligence at Vitrio
April 1, 2024 - July 1, 2025
Digital marketing agency focused on data-driven performance, media strategy, and business intelligence solutions. Conducted end-to-end marketing performance analyses (website traffic, acquisition, ROAS, audience behavior) and developed standardized dashboards in Looker Studio and BigQuery, enabling optimization opportunities and data-driven decision making across campaigns.
Data Engineer / Analytics Engineer at Quero Educação
February 1, 2021 - March 1, 2024
EdTech company that connects students to higher education institutions. Designed, tracked, and optimized 25+ KPIs and 9 interactive dashboards supporting Customer Success, FP&A, Operations, and Product teams, accelerating decision making by 30%. Conducted controlled experiments and A/B tests that generated revenue increases up to 60% and informed pricing, funnel, and product decisions. Debugged and optimized complex data pipelines, increasing stability and reducing operating costs by hundreds of dollars per semester. Built Power BI and Metabase dashboards used by 30+ stakeholders, enabling real-time visibility into sales, retention, revenue, churn, and operational metrics.

Education

Bachelor of Computer Science at Universidade Virtual do Estado de São Paulo (UNIVESP), São Paulo, Brazil
July 1, 2023 - June 1, 2027
Bachelor of Laws at Universidade Estadual do Norte do Paraná (UENP), Paraná, Brazil
January 1, 2011 - December 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education