I am a results-driven business development and digital marketing professional with 8+ years of experience driving client acquisition, lead generation, and digital strategy across healthcare, finance, and services. I excel at building high-conversion sales funnels, targeted outreach, and ROI-driven campaigns, while leading teams to deliver measurable results. I enjoy bridging client requirements with execution teams to craft solutions that grow revenue and strengthen partnerships. My approach blends analytical rigor with creative storytelling across channels, from social media to paid ads and website branding.…

Anand Babu

I am a results-driven business development and digital marketing professional with 8+ years of experience driving client acquisition, lead generation, and digital strategy across healthcare, finance, and services. I excel at building high-conversion sales funnels, targeted outreach, and ROI-driven campaigns, while leading teams to deliver measurable results. I enjoy bridging client requirements with execution teams to craft solutions that grow revenue and strengthen partnerships. My approach blends analytical rigor with creative storytelling across channels, from social media to paid ads and website branding.…

Available to hire

I am a results-driven business development and digital marketing professional with 8+ years of experience driving client acquisition, lead generation, and digital strategy across healthcare, finance, and services. I excel at building high-conversion sales funnels, targeted outreach, and ROI-driven campaigns, while leading teams to deliver measurable results.

I enjoy bridging client requirements with execution teams to craft solutions that grow revenue and strengthen partnerships. My approach blends analytical rigor with creative storytelling across channels, from social media to paid ads and website branding.

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Language

English
Advanced
Tamil
Fluent
Telugu
Advanced
Hindi
Intermediate

Work Experience

Head of Marketing & Business Development at Emedlogix Inc.
November 1, 2024 - November 1, 2024
Led marketing and business development for an AI-driven medical coding & billing solutions company. Directed a sales team of 3 in client sourcing, digital lead generation, and account management. Developed and executed digital marketing strategies across Google, Facebook, LinkedIn to drive inbound leads. Established and nurtured C-level healthcare client relationships, ensuring long-term contracts and renewals. Consistently achieved quarterly sales targets with 20%+ revenue growth YoY by optimizing outreach and pipeline management, and by aligning marketing campaigns with sales goals. Collaborated with product and operations to tailor solutions to client needs and market requirements, delivering measurable ROI.
Digital Marketing & Business Development at Emergi Inc.
May 1, 2021 - May 1, 2021
Handled end-to-end business development and client acquisition through outbound outreach, LinkedIn prospecting, and email campaigns. Designed and implemented digital sales funnels generating high-quality leads for B2B healthcare clients. Collaborated with technical teams to deliver customized solutions aligned with client requirements. Created marketing campaigns, video content, and lead nurturing strategies that boosted conversion rates by 30%. Managed relationships through the sales cycle to ensure onboarding and renewals, contributing to sustained revenue growth.
Back End Support Manager at LiveSalesman
June 1, 2016 - June 1, 2016
Managed client support operations, ensuring service quality and maintaining strong client relationships. Coordinated with U.S.-based customers for process support, laying the foundation for sales-driven communication skills. Implemented process improvements and CRM-based nurturing that improved response times and customer satisfaction. Assisted with onboarding of new clients and helped articulate technical requirements to the delivery team.
Marine Engineer at Univan Ship Management Ltd.
February 1, 2013 - February 1, 2013
Early career experience in operations, discipline, and cross-functional team management. Gained exposure to maritime logistics, safety procedures, and coordination across engineering, crewing, and commercial teams.

Education

Bachelor of Engineering (Mechanical Engineering) at Anna University, Chennai
January 1, 2005 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Professional Services
    paper Digital Marketing & Lead Generation for Gensolar – Solar Energy Company

    As a Digital Marketing Manager for Gensolar, I handle complete online brand development, lead generation, and campaign management for one of Chennai’s leading solar energy companies.

    Key Responsibilities & Daily Activities:

    Meta Ads Management: Plan, create, and optimize Meta (Facebook & Instagram) ad campaigns for residential and commercial solar installation services. Manage A/B testing, audience segmentation, retargeting, and conversion optimization to generate qualified leads.

    Lead Generation: Build and monitor ad funnels, track performance metrics (CTR, CPL, ROAS), and maintain daily lead reports through CRM integration and WhatsApp automation.

    Social Media Marketing (SMM): Create engaging content calendars — including posts, reels, and ad creatives — focused on solar awareness, installations, customer testimonials, and brand education.

    Creative Direction: Coordinate with designers and editors to produce short videos, before-after installation visuals, and myth-busting content.

    SEO & Online Presence: Manage Google Business Profile updates, SEO-optimized captions, and keyword tagging for organic visibility.

    Performance Analysis: Prepare weekly campaign reports and marketing insights to optimize ad spends and boost ROI.

    Client Coordination: Work closely with Gensolar’s management and sales teams to align marketing goals with ground-level sales performance.

    Through consistent campaign testing, storytelling, and digital automation, I’ve helped Gensolar strengthen its online presence and generate a steady flow of solar installation inquiries and qualified leads across Chennai and Tamil Nadu.