Lettering designer and graphic artist passionate about every curve, form, rhythm, and texture. With a background in design, communication, and digital media, I create thoughtful visual work that blends precision and warmth. My multidisciplinary experience — from web and UX design to illustration and creative direction — helps me approach each project with empathy for both client and audience. I’m currently focused on building lettering centered visual identities and editorial pieces that feel kind, mindful, and beautifully human.…

ANA DUŽANEC

PRO

Lettering designer and graphic artist passionate about every curve, form, rhythm, and texture. With a background in design, communication, and digital media, I create thoughtful visual work that blends precision and warmth. My multidisciplinary experience — from web and UX design to illustration and creative direction — helps me approach each project with empathy for both client and audience. I’m currently focused on building lettering centered visual identities and editorial pieces that feel kind, mindful, and beautifully human.…

Available to hire

Lettering designer and graphic artist passionate about every curve, form, rhythm, and texture. With a background in design, communication, and digital media, I create thoughtful visual work that blends precision and warmth.

My multidisciplinary experience — from web and UX design to illustration and creative direction — helps me approach each project with empathy for both client and audience. I’m currently focused on building lettering centered visual identities and editorial pieces that feel kind, mindful, and beautifully human.

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Language

Croatian
Fluent
English
Advanced

Work Experience

UI and UX designer at Financial institution
November 23, 2014 - Present

Education

graphic designer at University of Zagreb Faculty of Graphic Arts
November 30, 2018
Web and Graphic Design at Algebra Private School
January 11, 2020 - November 2, 2021
Advanced Lettering & Composition at Martina Flor’s Lettering School
January 11, 2023 - November 2, 2024
Motion Designer at School of Motion
November 22, 2020 - November 22, 2021
Graphic Designer at Faculty of Graphic Arts, University of Zagreb
January 11, 2030 - November 22, 2025
Web and Graphic Design at Algebra Private School
January 11, 2030 - November 22, 2025
Advanced Lettering & Composition at Martina Flor’s Lettering School
January 11, 2030 - November 22, 2025
Animation Bootcamp at School of Motion
January 11, 2030 - November 22, 2025

Qualifications

Lettering Academy
August 30, 2023

Industry Experience

Financial Services, Media & Entertainment, Professional Services, Software & Internet, Education, Retail
    paper Portfolio
    This PDF showcases a selection of my illustration, lettering, and decorative design work. It includes clean line-art, expressive handwritten elements, and product-focused compositions suited for packaging, stationery, and lifestyle items. The portfolio highlights my ability to create refined, production-ready artwork and demonstrates the visual style I can adapt for client projects.…
    uniE621 Experimental Black & White Typographic Explorations
    This series presents a collection of experimental typographic artworks created in a monochrome palette. The focus is on volume, perspective, distortion, and spatial play—using letters and words as visual objects rather than traditional text. Each piece explores a different conceptual direction: 3D letter forms, optical illusion layouts, shadow-driven compositions, and minimal contrast-driven design. The goal of the project was to study how typography can communicate emotion, structure, and movement even without color. These visuals are suitable for editorial design, poster concepts, branding experiments, album artwork, installations, and creative direction projects. photo logo graphicdesigner branding illustrator designer…
    uniE621 Hand-Lettered Illustrations & Motivational Poster Series
    This collection showcases a series of hand-lettered illustrations created as expressive, motivational posters. Each piece combines custom lettering, decorative elements, and vibrant color palettes to create uplifting and visually engaging compositions. The artwork includes quotes and positive messages rendered in different lettering styles—ranging from bold display type to ornamental script. The focus of the project was to explore typographic expression, shape dynamics, and layout flow while keeping each design unique yet stylistically cohesive. These designs can be adapted for posters, greeting cards, social media campaigns, branded merchandise, wall art, and editorial features. photo logo graphicdesigner branding illustrator designer…
    uniE621 LUNEA Botanical Skincare – Packaging Design
    This project showcases a complete packaging design concept for a botanical skincare line. The visual identity is built around calming lavender-inspired tones, minimal typography, and subtle botanical illustrations to communicate purity and natural ingredients. The set includes a soap bar box paired with an embossed soap design, as well as a pump-bottle label for a matching body care product. Both pieces were created to reflect a cohesive, high-end aesthetic suitable for modern wellness brands. The process included sketching initial layouts, refining illustrations, and preparing final packaging designs with attention to readability, hierarchy, and shelf impact. logo graphicdesigner photo branding illustrator designer…
    uniE621 Vintage Vibe: Retro Display Lettering & Poster Series
    This series of works explores the aesthetic and typographic styles of the golden age of advertising and circus posters (spanning the 1940s to the 1960s). The primary focus was on display lettering—creating custom letters with strong personality that dominate the composition. Each poster serves as an exercise in combining bespoke (custom) typography with distinct vintage graphic elements, such as ornaments, shadows, strokes, and textures, to achieve an authentic retro feel. The collection successfully showcases skills in composition, poster design, and complex hand-crafted lettering techniques. photo logo graphicdesigner branding illustrator designer…
    uniE608 Thank You for Being Amazing — Elegant Hand-Lettered Greeting Card Design
    This piece is a fully custom hand-lettered design created as a premium “Thank You” greeting card concept. My intention with this work was to capture an elegant, expressive, and uplifting message through highly ornamental lettering. The phrase “Thank You for Being Amazing” is written in a flowing script style with long, graceful flourishes that give the composition a sense of movement and refinement. The lettering is drawn by hand and later polished digitally to achieve clean curves, balanced contrast, and harmonious spacing. The silver textured effect adds a sense of craft, luxury, and celebratory energy, making the card suitable for a wide range of occasions: appreciation gifts, professional thank-you notes, client correspondence, or personal gestures of gratitude. For the layout, I focused on creating a dynamic rhythm between thick and thin strokes, using extended flourishes to frame the main message and guide the eye through the composition. The contrast between the dark background and metallic lettering enhances legibility while maintaining a high-end aesthetic. handlettering letteringdesign customlettering scriptlettering calligraphyinspired typographydesign letteringartist flourishlettering ornamentaltype procreatelettering vectorlettering handdrawntype elegantlettering silverlettering greetingcarddesign thankyoucard thankyoudesign artistictypography expressivetypography luxurydesign creativelettering typographyart designportfolio graphicdesigner letteringlove letteringartwork handmadetype scripttypography video…
    uniE621 Peppermint Tin Packaging Design
    This project showcases a retro-inspired packaging design for a peppermint tin. I created the entire design in Adobe Illustrator, focusing on classic typography, bold color contrast, and nostalgic detailing that gives a vintage feel. After completing the design, I used Adobe Firefly to generate the 3D tin box, applied my artwork to the surface, and enhanced it with realistic lighting and shadows to add depth and dimension. The result is a polished, professional mockup that highlights both the design and product visualization process. logo graphicdesigner illustrator branding designer lettering PackagingDesign Typography 3DMockup ProductVisualization…