Anastasia Anjani
). My experience spans digital marketing, project coordination, market research, and business development, shaped across roles in Germany and Indonesia.
About
I’m a Marketing Communication and Business Development professional with a background in Industrial Engineering (B.Eng.) and International Management (M.A.). My experience spans digital marketing, project coordination, market research, and business development, shaped across roles in Germany and Indonesia.
I’ve worked on B2B marketing, CRM initiatives, social media strategy, and content creation, including running 50+ LinkedIn ad campaigns and supporting the launch of the SME omnichannel platform Haloka. I enjoy combining data-driven insights with creative communication to improve brand visibility and customer engagement.
Alongside marketing, I have strong experience in market analysis, proposal development, and international project coordination through my work on global tenders across ASEAN, MENA, Central Asia, and Europe. My analytical mindset comes from engineering, while my management studies helped me understand global markets, stakeholder expectations, and organizational strategy.
I’m passionate about roles that connect marketing, business development, and project coordination, especially in international and dynamic environments. I thrive in multicultural teams, enjoy learning new tools, and love building systems that help teams work more efficiently.
Always open to new opportunities in:
• Digital Marketing
• Marketing Communication
• Market Research
• Business Development
• Project Coordination
• People & Culture / Office Coordination
- 5 years' experience
- Joined November 2025
Skills· 17
Languages
- IndonesianFluent
- MalayAdvanced
- EnglishFluent
- GermanIntermediate
Industry experience
- Energy & Utilities
- Professional Services
- Software & Internet
- Media & Entertainment
- Education
- Manufacturing
- Transportation & Logistics
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Work experience· 9 roles
Coordinated 20+ international technical and financial proposals, including EOIs and RFPs, for projects across ASEAN, Central Asia, MENA, and Europe; collaborated with global partners to prepare Letters of Intent, Joint Venture documents, and tender submissions; reviewed and formatted 30+ expert CVs for alignment with project requirements; monitored 5+ IFI client portals, ensuring timely response to clarifications and updates; managed data entry for project scope, budgets, and daily rates; maintained comprehensive documentation checklists.
Coordinated 20+ international technical and financial proposals (EOIs and RFPs) across ASEAN, Central Asia, MENA, and Europe; collaborated with global partners to prepare Letters of Intent and Joint Venture documents; reviewed and formatted 30+ expert CVs for alignment with project requirements; monitored 5+ IFI client portals ensuring timely responses to clarifications; managed data entry for project scope, budgets, and daily rates with comprehensive documentation checklists.
Managed 50+ LinkedIn campaigns, achieving a 50% lead conversion and increasing B2B engagement; maintained weekly social media content across Instagram and LinkedIn; contributed to the launch of The Haloka App, generating 30 qualified leads in the first month through targeted digital campaigns; collaborated with data analysts and technical teams to align marketing strategies with insights and product improvements.
Education· 8
Certifications and awards· 7
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