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Marketing specialist with 3+ years' experience driving measurable growth across B2B, B2C, and C2C channels in IT, logistics, finance, and e-commerce. I design data-driven, multi-channel campaigns—email, social, SEO, PPC—and build scalable content systems. Highlights: grew social audience by 10k+, produced videos with 100–300k views, redesigned 30+ website pages for SEO, and launched go-to-market strategies across Germany, France, and Belgium. Proficient in marketing automation (MailChimp, Iterable), analytics (Google Analytics, Looker Studio), performance advertising, and budget & contractor management. I apply structured experimentation to prioritize steady, measurable results.…Marketing specialist with 3+ years' experience driving measurable growth across B2B, B2C, and C2C channels in IT, logistics, finance, and e-commerce. I design data-driven, multi-channel campaigns—email, social, SEO, PPC—and build scalable content systems. Highlights: grew social audience by 10k+, produced videos with 100–300k views, redesigned 30+ website pages for SEO, and launched go-to-market strategies across Germany, France, and Belgium. Proficient in marketing automation (MailChimp, Iterable), analytics (Google Analytics, Looker Studio), performance advertising, and budget & contractor management. I apply structured experimentation to prioritize steady, measurable results.

Anastasiia Kravchenko

Digital Marketer, Social Media Manager, Content Strategist, +2

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Marketing specialist with 3+ years' experience driving measurable growth across B2B, B2C, and C2C channels in IT, logistics, finance, and e-commerce. I design data-driven, multi-channel campaigns—email, social, SEO, PPC—and build scalable content systems. Highlights: grew social audience by 10k+, produced videos with 100–300k views, redesigned 30+ website pages for SEO, and launched go-to-market strategies across Germany, France, and Belgium. Proficient in marketing automation (MailChimp, Iterable), analytics (Google Analytics, Looker Studio), performance advertising, and budget & contractor management. I apply structured experimentation to prioritize steady, measurable results.…Marketing specialist with 3+ years' experience driving measurable growth across B2B, B2C, and C2C channels in IT, logistics, finance, and e-commerce. I design data-driven, multi-channel campaigns—email, social, SEO, PPC—and build scalable content systems. Highlights: grew social audience by 10k+, produced videos with 100–300k views, redesigned 30+ website pages for SEO, and launched go-to-market strategies across Germany, France, and Belgium. Proficient in marketing automation (MailChimp, Iterable), analytics (Google Analytics, Looker Studio), performance advertising, and budget & contractor management. I apply structured experimentation to prioritize steady, measurable results.

Available to hire

Marketing specialist with 3+ years’ experience driving measurable growth across B2B, B2C, and C2C channels in IT, logistics, finance, and e-commerce. I design data-driven, multi-channel campaigns—email, social, SEO, PPC—and build scalable content systems. Highlights: grew social audience by 10k+, produced videos with 100–300k views, redesigned 30+ website pages for SEO, and launched go-to-market strategies across Germany, France, and Belgium. Proficient in marketing automation (MailChimp, Iterable), analytics (Google Analytics, Looker Studio), performance advertising, and budget & contractor management. I apply structured experimentation to prioritize steady, measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

English

Fluent

German

Advanced

Work Experience

Email Marketing Specialist at Finance

August 1, 2022 - October 1, 2022

Developed email campaigns for the US finance audience using Iterable and Mailchimp. Applied audience segmentation, A/B testing, and analytics to optimize campaigns. Gained foundational experience in email marketing strategy.

Marketing Specialist at E-commerce

April 1, 2023 - September 1, 2023

Organized photoshoots, edited content, and executed content plans. Increased audience by +10k followers through social media campaigns.

Influencer Marketing Manager at Education

August 1, 2023 - November 1, 2023

Launched and promoted new courses via Instagram and Telegram with influencers, managed influencer relations and co-promotion campaigns. Produced engaging content (videos 100–300k views) to boost engagement.

Content Marketing Specialist at IT Outsourcing (Kyiv)

February 1, 2024 - December 1, 2024

Created a content distribution matrix to efficiently reuse content across blog, social media, newsletters, and sales materials. Built a content database for the team to organize and repurpose materials. Wrote blog and website content tailored for outsourcing audiences, boosting engagement.

Marketing Manager at Logistics

April 1, 2025 - Present

Developed a full marketing strategy for Germany, France and Belgium using digital (social media, website, email marketing, ads, content) and offline tools. Launched digital campaigns, designed branding for offline service points across three countries, and implemented partner promotions strategies with onboarding of new agents in undiscovered regions.

Email Marketing Specialist at Finance (US audience campaigns), Kyiv (Remote)

August 1, 2022 - October 20, 2022

Developed email campaigns for a US finance audience using Iterable and Mailchimp. Implemented A/B testing, analytics, and optimization to improve engagement and conversions. Built foundational knowledge in email marketing tactics and reporting.

Social Media / Content Marketing Specialist at E-commerce client, Odesa (Remote)

April 1, 2023 - September 30, 2023

Organized photoshoots, edited content, and executed a content plan across social channels. Increased audience by 10k followers through targeted campaigns and content optimization.

Influencer Marketing Specialist at Education, Kyiv (Remote)

August 1, 2023 - November 30, 2023

Launched and promoted new courses via Instagram and Telegram with influencers (Elena Astakhova, Irina Vakhtova). Managed influencer relations, negotiated co-promotion campaigns, and created engaging content (videos reaching up to 300k views).

Marketing Manager / SEO & Content at B2B IT, Kyiv (Remote)

February 1, 2024 - December 31, 2024

Redesigned 30+ website pages with SEO optimization; coordinated contractors, budget, and content creation (articles, presentations, white papers).

Content Marketing & Distribution Specialist at IT Outsourcing, Berlin (Remote)

December 1, 2024 - March 31, 2025

Created a content distribution matrix to efficiently reuse content across blog, social media, newsletters, and sales materials. Built a content database, wrote blog and website content, and tailored materials for outsourcing audiences. Boosted engagement by delivering new content types and sales enablement assets.

Marketing Manager at Logistics, Berlin (Remote)

February 1, 2025 - Present

Developed full marketing strategy for Germany, France and Belgium using digital (social media, website, email marketing, ads, content) and offline tools. Launched digital campaigns, designed brand identity for offline service points, implemented partner promotion programs, onboarded agents, and managed marketing budget and agencies.

Email Marketing Specialist at EPC Network

August 20, 2022 - October 20, 2022

Developed email campaigns for the US finance audience using Iterable and Mailchimp. Applied segmentation, A/B testing, and analytics to optimize campaigns. Gained foundational experience in email marketing strategy.

Content Marketing Specialist at E-commerce (Odessa)

April 20, 2023 - September 20, 2023

Created and executed content marketing strategies including content distribution across blog, social media and newsletters. Built a content database, wrote blog and website content, and tailored social media content for outsourcing audiences. Organized influencer engagements and content campaigns to boost engagement.

Social Media Manager at Education (Kyiv)

August 20, 2023 - November 20, 2023

Launched and promoted new courses via Instagram and Telegram with influencers. Managed influencer relations and co-promotion campaigns. Created engaging content (videos) to boost engagement.

Content Marketing / Distribution Specialist at IT Outsourcing

December 20, 2024 - March 20, 2025

Created a content distribution matrix to efficiently reuse content across blog, social media, newsletters and sales materials. Built a content database for the team to organize and repurpose materials. Wrote blog and website content; tailored social media content; organized influencer collaborations.

Marketing & Content Strategist at Meest Post

April 20, 2025 - Present

Developed a full marketing strategy for Germany, France and Belgium using digital (social media, website, email marketing, ads, content) and offline tools. Launched digital campaigns (website, social media, email marketing, performance ads, articles). Designed branding for offline service points across three countries. Implemented partner promotions strategy and onboarded new agents. Managed marketing budget and coordinated contractors.