About the project
SOMA (from Greek «body») is a clothing brand built on lightness and naturalness. The collections are made from linen, cotton, and organic fabrics, designed to bring back the feeling of freedom and harmony in modern life. The concept reflects natural phenomena — clouds, leaves, water, and clay — in asymmetric and flowing silhouettes.
Process:
-Defined brand positioning: natural, ecological, emotionally comfortable fashion.
-Researched target audience: conscious buyers (23–45 y.o.), creative and sensitive individuals valuing uniqueness and comfort.
-Built moodboards around airiness, layering, softness, and organic textures.
-Created lookbook visuals inspired by natural forms and fluid movements.
-Integrated styling and compositions to convey lightness and authenticity.
-Final outcome — a video lookbook, capturing the brand’s essence in motion.
Concept Keywords
Natural • Light • Harmony • Flow • Conscious
Outcome
A digital lookbook in video format, presenting SOMA as a brand that merges individuality, sustainability, and emotional ease. video explainervideo advert animator filmdirector videoeditor…About the project
SOMA (from Greek «body») is a clothing brand built on lightness and naturalness. The collections are made from linen, cotton, and organic fabrics, designed to bring back the feeling of freedom and harmony in modern life. The concept reflects natural phenomena — clouds, leaves, water, and clay — in asymmetric and flowing silhouettes.
Process:
-Defined brand positioning: natural, ecological, emotionally comfortable fashion.
-Researched target audience: conscious buyers (23–45 y.o.), creative and sensitive individuals valuing uniqueness and comfort.
-Built moodboards around airiness, layering, softness, and organic textures.
-Created lookbook visuals inspired by natural forms and fluid movements.
-Integrated styling and compositions to convey lightness and authenticity.
-Final outcome — a video lookbook, capturing the brand’s essence in motion.
Concept Keywords
Natural • Light • Harmony • Flow • Conscious
Outcome
A digital lookbook in video format, presenting SOMA as a brand that merges individuality, sustainability, and emotional ease. video explainervideo advert animator filmdirector videoeditorWW…