Available to hire
I’m a UI/UX designer delivering end-to-end product and web experiences. I have a strong visual craft in typography, layout, and art direction used to support clarity, trust, and conversion. I enjoy turning complex problems into intuitive interfaces that highlight data and storytelling.
I’m experienced owning projects from brief to build, collaborating with developers, and iterating quickly on feedback. I’ve led UX/UI for wellness and food-tech concepts, built lightweight UI pattern sets, and created scalable design systems across marketing sites and apps.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Ukrainian
Advanced
Work Experience
UI/UX Designer at Brocali Calorie & Nutrition tracker (Concept)
January 1, 2026 - PresentLed UX/UI from research inputs and personas to IA, user flows, wireframes, UI design, and interactive prototyping. Designed core journeys for daily logging and saved recipes with clear hierarchy and consistent behaviour across screens. Built a lightweight UI pattern set to keep nutrition data scannable (macros + key nutrients) and easy to compare at a glance.
UI/UX Designer at YouMeal (Food delivery App) - Concept
January 1, 2025 - PresentLed UX/UI from research inputs and personas to IA, user flows, wireframes, UI design, and interactive prototyping. Defined personas and mapped the end-to-end journey from onboarding to checkout; validated information structure in wireframes. Designed high-fidelity UI with key states and edge cases to improve clarity and reduce friction.
UI/UX Designer at Dobre Mental health Telegram app
January 1, 2024 - January 1, 2024Telegram-based mental health journaling app (personal project): end-to-end design from discovery to conversation UX, UX writing, UI, and prototyping. Built core features: chat-native journaling, CBT-style check-ins, and weekly reports designed for therapist review. Defined flow logic and microcopy patterns; partnered with a developer to iterate on usability and reduce cognitive load.
Web Experience Designer at Self-Employed / Freelance
January 1, 2024 - December 31, 2026Built UX-led marketing websites in Framer: discovery, IA, user flows, wireframes, UI systems, and copy structure. Worked on Raw Bloom (luxury floral studio) to design an enquiry-led site and user flow to capture qualified leads and improve conversion. Refined messaging architecture for Eye R (AI cybersecurity) and Molten (metal artist / e-commerce) with reusable components and responsive templates for fast iteration and consistent publishing.
Service Designer & Client Experience Lead (Founder) at Self-Employed / Founder
January 1, 2021 - December 31, 2024Founded a service design practice; responsibilities included entrepreneurship, client discovery, service design, project management, and brand partnerships. Ran end-to-end client journey from enquiry to delivery, aligning requirements, constraints, budget, and stakeholders. Designed a high-touch service flow (consultation → proposal → delivery) to improve clarity and retention. Led event delivery across weddings and brand projects, managing timelines, logistics, and creative direction.
Content & User Insights Specialist at Self-Employed / Freelance
January 1, 2024 - PresentContent strategy and user insights: analytics, experimentation, and audience research to guide messaging decisions. Built and managed content calendars; reviewed performance weekly and iterated based on engagement and conversion signals. Tested messaging angles and formats to identify patterns in audience behavior and improve results. Partnered with stakeholders to translate business goals into content themes and measurable KPIs.
UI/UX Designer at Brocali
January 1, 2026 - PresentLed UX/UI from research inputs and personas to IA, user flows, wireframes, UI design, and interactive prototyping for a calorie & nutrition tracker concept. Designed core journeys for daily logging and saved recipes with a clear hierarchy and consistent behaviour across screens and states; built a lightweight UI pattern set to keep nutrition data scannable (macros + key nutrients) and easy to compare at a glance.
UI/UX Designer at YouMeal
January 1, 2025 - January 1, 2025Mobile food delivery app concept: led UX/UI from research inputs and personas to IA, user flows, wireframes, UI design, and interactive prototyping. Defined personas and mapped the end-to-end journey from onboarding to checkout; validated information structure in wireframes. Designed high-fidelity UI with key states and edge cases to improve clarity and reduce friction (edits, item availability, checkout).
Web Experience Designer at Independent / Freelance
January 1, 2024 - January 1, 2026Built UX-led marketing websites in Framer: discovery, IA, user flows, wireframes, UI systems, and copy structure. Projects included Raw Bloom (luxury floral studio) — designed enquiry-led site and user flow to capture qualified leads and improve conversion; Eye R (AI cybersecurity) — structured complex messaging into clear site hierarchy and scannable content blocks; Molten (metal artist / e-commerce) — created reusable components and responsive templates for fast iteration and consistent publishing.
Founder, Service Designer & Client Experience Lead at Self-Employed
January 1, 2021 - January 1, 2024Founder role: entrepreneurship, client discovery, service design, project management, and brand partnerships. Designed a high-touch service flow (consultation → proposal → delivery) to improve clarity and retention. Led end-to-end client journeys from enquiry to delivery and managed events (weddings and brand projects).
Content & User Insights Specialist at Self-Employed
January 1, 2024 - PresentContent strategy and user insights: analytics, experimentation, and audience research to guide messaging decisions. Built and managed content calendars; reviewed performance weekly and iterated based on engagement and conversion signals. Tested messaging angles and formats to identify patterns in audience behaviour and improve results. Partnered with stakeholders to translate business goals into content themes and measurable KPIs.
UI/UX Designer at YouMeal Food delivery App (Concept)
January 1, 2025 - January 1, 2025Led UX/UI from research inputs and personas to IA, user flows, wireframes, UI design, and interactive prototyping. Defined personas and mapped the end-to-end journey from onboarding to checkout; validated information structure in wireframes. Designed high-fidelity UI with key states and edge cases to improve clarity and reduce friction (edits, item availability, checkout).
Web Experience Designer at Self-employed / Freelance (London)
January 1, 2024 - January 1, 2026Built UX-led marketing websites in Framer: discovery, IA, user flows, wireframes, UI systems, and copy structure. Worked on projects for Raw Bloom, Eye R, and Molten to structure messaging and e-commerce experiences.
Founder / Service Designer & Client Experience Lead at Self-employed / Founder
January 1, 2021 - January 1, 2024Founder role: entrepreneurship, client discovery, service design, project management, and brand partnerships. Led end-to-end client journey from enquiry to delivery; designed a high-touch service flow to improve clarity and retention; led event delivery.
UI/UX Designer at Brocali (Calorie & Nutrition tracker) – Concept
January 1, 2026 - PresentCalorie & nutrition tracker mobile app concept (wellness): led UX/UI from research inputs and personas to IA, user flows, wireframes, UI design, and interactive prototyping. Designed core journeys for daily logging and saved recipes with clear hierarchy and consistent behaviour across screens and states. Built a lightweight UI pattern set to keep nutrition data scannable (macros + key nutrients) and easy to compare at a glance.
UI/UX Designer at YouMeal (Food delivery App) – Concept
January 1, 2025 - December 31, 2025Mobile food delivery app concept: led UX/UI from research inputs and personas to IA, user flows, wireframes, UI design, and interactive prototyping. Defined personas and mapped the end-to-end journey from onboarding to checkout; validated information structure in wireframes. Designed high-fidelity UI with key states and edge cases to improve clarity and reduce friction (edits, item availability, checkout).
Web Experience Designer at London-based projects (Raw Bloom, EyeR, Molten)
January 1, 2024 - December 31, 2026Built UX-led marketing websites in Framer: discovery, IA, user flows, wireframes, UI systems, and copy structure. Raw Bloom (luxury floral studio): designed an enquiry-led site and user flow to capture qualified leads and improve conversion. EyeR (AI cybersecurity): structured complex messaging into clear site hierarchy and scannable content blocks. Molten (metal artist / e-commerce): created reusable components and responsive templates for fast iteration and consistent publishing.
Founder, Service Designer & Client Experience Lead at Self-Employed / Anastasiia Ohorodnykova
January 1, 2021 - December 31, 2024Founder role: entrepreneurship, client discovery, service design, project management, and brand partnerships. Ran end-to-end client journey from enquiry to delivery, aligning requirements, constraints, budget, and stakeholders. Designed a high-touch service flow (consultation → proposal → delivery) to improve clarity and retention. Led event delivery across weddings and brand projects, managing timelines, logistics, and creative direction.
Content & User Insights Specialist (part-time / freelance) at Self-Employed / London
January 1, 2024 - PresentContent strategy and user insights: analytics, experimentation, and audience research to guide messaging decisions. Built and managed content calendars; reviewed performance weekly and iterated based on engagement and conversion signals. Tested messaging angles and formats to identify patterns in audience behaviour and improve results. Partnered with stakeholders to translate business goals into content themes and measurable KPIs.
Web Experience Designer
January 1, 2024 - December 31, 2026Built UX-led marketing websites in Framer: discovery, IA, user flows, wireframes, UI systems, and copy structure. Worked with clients including Raw Bloom (luxury floral studio), Eye R (AI cybersecurity), and Molten (metal artist / e-commerce), delivering scalable site architecture and content blocks.
Service Designer & Client Experience Lead at Self-employed (Founder)
January 1, 2021 - December 31, 2024Founder role: entrepreneurship, client discovery, service design, project management, and brand partnerships. Ran end-to-end client journey from enquiry to delivery, aligning requirements, constraints, budget, and stakeholders. Designed a high-touch service flow (consultation → proposal → delivery) to improve clarity and retention. Led event delivery across weddings and brand projects, managing timelines, logistics, and creative direction.
Content & User Insights Specialist
January 1, 2024 - PresentContent strategy and user insights: analytics, experimentation, and audience research to guide messaging decisions. Built and managed content calendars; reviewed performance weekly and iterated based on engagement and conversion signals. Tested messaging angles and formats to identify patterns in audience behavior and improve results. Partnered with stakeholders to translate business goals into content themes and measurable KPIs.
UI/UX Designer at Dobre Mental Health (Telegram App)
January 1, 2014 - PresentTelegram-based mental health journaling app (personal project): end-to-end design from discovery to conversation UX, UX writing, UI, and prototyping. Built core features: chat-native journaling, CBT-style check-ins, and weekly reports designed for therapist review. Defined flow logic and microcopy patterns; partnered with a developer to iterate on usability and reduce cognitive load.
Education
UI/UX Designer at Skillbox
January 1, 2023 - January 1, 2025Digital Marketing Certificate at QMARKETING Academy
January 1, 2023 - January 1, 2023Web Design / Graphic Design Certificate at Projector Design School
January 1, 2023 - January 1, 2023Bachelor’s degree in Economics, Marketing at Oles Honchar Dnipro National University
January 1, 2012 - January 1, 2016UI/UX Designer at Skillbox
January 1, 2023 - January 1, 2025Digital Marketing at QMARKETING Academy
January 1, 2023 - January 1, 2023Web Design at Projector Design School
January 1, 2023 - January 1, 2023Bachelor’s in Economics, Marketing at Oles Honchar Dnipro National University, Ukraine
January 1, 2012 - January 1, 2016UI/UX Designer at Skillbox
January 1, 2023 - January 1, 2025Certificate at QMARKETING Academy
January 1, 2023 - January 1, 2023UI/UX Designer (Concept) at YouMeal Food delivery App (Concept)
January 1, 2025 - January 1, 2025Web Design at Projector Design School
January 1, 2023 - January 1, 2023Bachelor’s in Economics, Marketing at Oles Honchar Dnipro National University, Ukraine
January 1, 2012 - January 1, 2016UI/UX Designer at Dobre Mental health Telegram app
January 1, 2014 - January 1, 2014Bachelor’s in Economics, Marketing at Oles Honchar Dnipro National University (Ukraine)
January 1, 2012 - December 31, 2016UI/UX Designer at Skillbox
January 1, 2023 - December 31, 2025Digital Marketing at QMARKETING Academy
January 1, 2023 - January 1, 2023Web Design at Projector Design School
January 1, 2023 - January 1, 2023UI/UX Designer at Skillbox
January 1, 2023 - December 31, 2025Digital Marketing at QMARKETING Academy
January 1, 2023 - December 31, 2023UI/UX Designer at YouMeal (Concept) London
January 1, 2025 - December 31, 2025Web Design, Graphic Design at Projector Design School
January 1, 2023 - December 31, 2023Bachelor’s in Economics, Marketing at Oles Honchar Dnipro National University, Ukraine
January 1, 2012 - December 31, 2016Qualifications
UI/UX Designer
January 1, 2023 - January 1, 2025Digital Marketing
January 1, 2023 - January 1, 2023Web Design
January 1, 2023 - January 1, 2023Bachelor’s in Economics, Marketing
January 1, 2012 - January 1, 2016UI/UX Designer - Skillbox
January 1, 2023 - December 31, 2025Digital Marketing - QMARKETING Academy
January 1, 2023 - January 1, 2023Industry Experience
Software & Internet, Healthcare, Media & Entertainment, Professional Services, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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