Hi, I’m Anastasiia Torhalo, a senior product designer with 7+ years of experience across SaaS, healthcare & wellbeing, e-commerce, edtech, govtech and high-growth startups. I focus on user-centered design that blends aesthetics with solid usability and business outcomes. I thrive in cross-functional teams, leading end-to-end design processes, building scalable systems, and using research and testing to inform decisions. I’m passionate about turning complex problems into intuitive, visually compelling solutions that drive engagement, retention, and monetization.…

Anastasiia Torhalo

PRO

Hi, I’m Anastasiia Torhalo, a senior product designer with 7+ years of experience across SaaS, healthcare & wellbeing, e-commerce, edtech, govtech and high-growth startups. I focus on user-centered design that blends aesthetics with solid usability and business outcomes. I thrive in cross-functional teams, leading end-to-end design processes, building scalable systems, and using research and testing to inform decisions. I’m passionate about turning complex problems into intuitive, visually compelling solutions that drive engagement, retention, and monetization.…

Available to hire

Hi, I’m Anastasiia Torhalo, a senior product designer with 7+ years of experience across SaaS, healthcare & wellbeing, e-commerce, edtech, govtech and high-growth startups. I focus on user-centered design that blends aesthetics with solid usability and business outcomes.

I thrive in cross-functional teams, leading end-to-end design processes, building scalable systems, and using research and testing to inform decisions. I’m passionate about turning complex problems into intuitive, visually compelling solutions that drive engagement, retention, and monetization.

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Skills

Experience Level

Language

English
Advanced
Russian
Fluent
Ukrainian
Fluent

Work Experience

Senior UX/UI Designer / Growth Me at Grow Me
April 1, 2025 - Present
Lead end-to-end design process from user research, wireframing, and prototyping to high-fidelity design and developer handoff. Develop and maintain scalable design systems, component libraries, and style guides to ensure consistency across products. Collaborate closely with cross-functional teams including developers, SEO specialists, marketers, and copywriters to deliver impactful solutions. Conduct usability testing and implement iterative improvements based on qualitative and quantitative feedback. Optimize interfaces to enhance user engagement, accessibility, and overall conversion performance.
Product Designer, Marketing Designer
February 1, 2023 - April 1, 2025
Designed and optimized responsive web platforms and mobile experiences for SaaS and HealthTech across B2C and B2B segments. Conducted user research, usability testing, and A/B experiments to refine product experiences and increase conversions. Led branding, UX/UI, and digital design for high-impact marketing campaigns, landing pages, and interactive reports.
Marketing Designer at Turkish Rowing Federation
January 1, 2024 - January 1, 2025
Designed all branded materials, marketing assets, and social media assets. Led full branding for the Balkan Rowing Championship; contributed to branding for European Rowing Championship; designed medals and promotional assets for domestic and international competitions.
Senior Marketing Designer, Product Designer at Elemy
October 1, 2020 - January 1, 2023
Joined Elemy in its early startup phase, helping establish the marketing and product design workflow. Redesigned the website to improve navigation and accessibility; led branding and marketing design for campaigns; built high-fidelity prototypes in Figma and conducted UX research and A/B testing to optimize user flows and conversions.
Senior UX/UI Designer at Update Inc.
June 1, 2020 - October 1, 2020
Conducted user research and developed UX strategies to enhance user engagement and conversions. Designed intuitive user interfaces, wireframes, and prototypes for digital platforms. Led usability testing sessions to validate design decisions and improve user satisfaction; delivered high-fidelity prototypes and coordinated with developers for smooth implementation.
UX/UI Designer at Skykillers
July 1, 2017 - January 1, 2020
Led end-to-end UX/UI design projects; developed brand identities, marketing collateral, and interactive digital assets for major clients such as UNICEF, Bosch, and Pfizer. Collaborated with developers to ensure seamless implementation of UI/UX designs.
Digital Designer at Kadam
January 1, 2015 - February 1, 2016
Designed promotional landing pages, animated banners, and digital marketing assets. Optimized designs for performance and brand consistency; used data-driven insights to inform advertising creatives and improve engagement.
Senior UX/UI Designer at Grow Me
April 1, 2025 - Present
Lead end-to-end design process from user research, wireframing, and prototyping to high-fidelity design and developer handoffs. Create user-centric, conversion-focused digital experiences that align with business goals and user needs. Develop and maintain scalable design systems, component libraries, and style guides to ensure consistency across products. Collaborate with cross-functional teams including developers, SEO specialists, marketers, and copywriters to deliver impactful solutions. Conduct usability testing and implement iterative improvements based on qualitative and quantitative feedback. Optimize interfaces to enhance user engagement, accessibility, and overall conversion performance.
Product Designer / Marketing Designer at Elemy
February 1, 2023 - April 1, 2025
Design and optimize responsive web platforms and mobile experiences for B2C and B2B clients in health tech, SaaS, and e-commerce. Conduct user research, usability testing, and A/B experiments to refine product experiences and increase conversion rates. Lead branding, UX/UI, and digital design for high-impact marketing campaigns, landing pages, and interactive reports. Collaborate with cross-functional teams including PMs, developers, and marketers to align design strategy with business goals.
UX/UI Designer at TWID
February 1, 2016 - June 1, 2017
Created UX/UI solutions for web and mobile platforms, aligning designs with business and user needs. Developed branding, marketing collateral, and interactive digital assets for diverse clients. Conducted competitive analysis and user research to inform design decisions. Delivered high-fidelity prototypes and animations to enhance user engagement.

Education

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Qualifications

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Industry Experience

Software & Internet, Healthcare, Government, Media & Entertainment, Retail, Education, Professional Services, Other

Skills

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