Hi, I’m Ancuța Bârnă, a professional photographer and videographer based in Amsterdam. I specialize in capturing product imagery for e-commerce, beauty, food and beverage, and commercial campaigns, with a focus on high-end retouching and consistent brand visuals across digital platforms. I manage projects end-to-end, from concept and lighting setup to shooting, post-production, and delivery. I’ve founded a studio, worked with international brands across Europe, and I thrive in collaborative environments with marketing teams to achieve visually coherent stories.…

Ancuța Bârnă

Hi, I’m Ancuța Bârnă, a professional photographer and videographer based in Amsterdam. I specialize in capturing product imagery for e-commerce, beauty, food and beverage, and commercial campaigns, with a focus on high-end retouching and consistent brand visuals across digital platforms. I manage projects end-to-end, from concept and lighting setup to shooting, post-production, and delivery. I’ve founded a studio, worked with international brands across Europe, and I thrive in collaborative environments with marketing teams to achieve visually coherent stories.…

Available to hire

Hi, I’m Ancuța Bârnă, a professional photographer and videographer based in Amsterdam. I specialize in capturing product imagery for e-commerce, beauty, food and beverage, and commercial campaigns, with a focus on high-end retouching and consistent brand visuals across digital platforms.

I manage projects end-to-end, from concept and lighting setup to shooting, post-production, and delivery. I’ve founded a studio, worked with international brands across Europe, and I thrive in collaborative environments with marketing teams to achieve visually coherent stories.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
Italian
Advanced
Spanish; Castilian
Intermediate
German
Intermediate

Work Experience

Founder & Lead Photographer at Perspectiva Studio Transylvania
January 2, 2023 - Present
Founded and managed a commercial and editorial photography studio in Cluj-Napoca, delivering visual content for both local and international brands. Led end-to-end creative production—from concept development and artistic direction to shooting, retouching, and final delivery. Worked on projects across fashion, lifestyle, product, and branding campaigns, focusing on visually consistent narratives aligned with each brand's identity. Responsibilities included: client management, studio and on-location production, post-production and retouching, coordinating creative teams (models, MUA, stylists), and overseeing business operations, budgeting, and project timelines
Freelance Photographer at Avision Imagery
November 1, 2017 - Present
Freelance photographer delivering visual content across commercial campaigns, product photography, beauty and fashion editorials, HoReCa branding, and private events. Developed concepts, managed production (studio and on-location), directed models and creative teams, and handled full post-production workflows. Collaborated with brands and marketing teams to create imagery aligned with identity guidelines and campaign objectives. Experience includes brand content, e-commerce visuals, editorial shoots, social media assets, and event documentation.
Freelance Photographer and Videographer at Self-employed (Freelance)
December 1, 2025 - Present
Professional photographer and videographer, working as a freelancer on product, e-commerce, beauty, food and drinks projects. I collaborate with brands and marketing teams to create visual content for digital platforms, campaigns, and online stores. My work covers both studio and on-location productions, including shoot preparation, lighting setup, product handling, photography execution, and post-production. I manage projects end-to-end, ensuring consistent quality, clear communication, and timely delivery for each assignment.
Freelance Photographer and Videographer at Various Clients (Ro & Europe)
November 1, 2017 - December 1, 2022
Freelance photographer and videographer, delivering visual content across commercial campaigns, product photography, beauty and fashion editorials, hospitality and events. Developed concepts, managed production (studio and on-location), directed models and creative teams, and handled full post-production workflows. Collaborated with brands and marketing teams to create imagery aligned with identity guidelines and campaign objectives.

Education

Master’s Degree, Public Relations, Advertising, and Applied Communication at University of Bucharest
October 12, 2015 - July 14, 2017
Activities and societies: Communication campaign projects, research in brand strategy and audience engagement, collaboration with multidisciplinary teams, workshops on digital communication and creative strategy.Activities and societies: Communication campaign projects, research in brand strategy and audience engagement, collaboration with multidisciplinary teams, workshops on digital communication and creative strategy. Master's degree focused on strategic communication, public relations, and integrated communication campaigns. Developed skills in brand positioning, messaging strategies, audience analysis, and content planning across digital and traditional channels. Worked on academic and applied projects centered around communication campaigns, visual identity, media strategies, and creative concept development. Gained practical experience in coordinating messaging frameworks and storytelling approaches tailored to brand objectives.
Master’s Degree in Communication and Public Relations at University of Bucharest
October 1, 2015 - June 1, 2017
Bachelor's Degree in Media, Communication & Journalism at Babes-Bolyai University, Cluj-Napoca
October 1, 2012 - June 1, 2015

Qualifications

Driving license B
January 11, 2030 - January 12, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Retail
    uniE621 Drinks photography
    photo drinks bars restaurants branding contrast highqualityimage truetolifeimages…
    uniE621 Food Photography
    photo food hospitality restaurant truetolifeimages highqualityfoodphotographs closeup…
    uniE621 E-commerce photography
    photo branding ecommerce product web whitebackground studiophotography light…
    uniE621 Events
    photo events outdoor corporate festivals…
    uniE621 Beauty projects-product and services
    photo beauty product beautyservices branding…
    uniE621 Drink photography
    photo bars drinks…
    uniE621 Drink photography
    photo bars restaurants contentcreation…
    uniE608 Cocktail bar video
    bars drinks socialmedia reels video videoeditor…
    uniE608 Jewelry campaign video
    video explainervideo filmdirector videoeditor…
    uniE621 Jewelry photography
    photo jewelry edit lightroom light…
    paper Product ceramic photography and videography

    An ongoing collaboration with a local ceramics brand from Cluj-Napoca, where I create photo and video content with a careful, hands-on approach, tailored to unique, one-of-a-kind pieces. Each project requires time, attention, and creativity to thoughtfully photograph and film the delicate character of every object.
    The imagery is created for the brand’s website, while selected photo and video materials are developed for social media promotion, always focusing on craftsmanship, texture, and authenticity.

    paper Jewelry e-commerce photography and videography

    An ongoing collaboration with a Romanian jewelry brand, where I create both photo and video content for website product presentation and brand campaigns. For over a year, we’ve worked closely on a high volume of products, delivering monthly content with clearly defined timelines, while developing consistent, refined visuals that support the brand’s identity and communication across digital platforms