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I am a digital marketing professional with over 10 years of experience in social media, CRM, and brand community development. Throughout my career, I have built strategic engagement plans, led cross-functional teams, and strengthened customer loyalty through community-focused approaches. Since 2022, I have actively contributed as an automotive content reviewer on Teman Mobil’s digital channels. Currently, I lead the Community Marketing team at PT Xylo Solusi Indonesia, where I manage community marketing strategies, create educational car review content, and collaborate on major automotive events. I am passionate about driving brand visibility and customer engagement through digital and community-driven initiatives.…I am a digital marketing professional with over 10 years of experience in social media, CRM, and brand community development. Throughout my career, I have built strategic engagement plans, led cross-functional teams, and strengthened customer loyalty through community-focused approaches. Since 2022, I have actively contributed as an automotive content reviewer on Teman Mobil’s digital channels. Currently, I lead the Community Marketing team at PT Xylo Solusi Indonesia, where I manage community marketing strategies, create educational car review content, and collaborate on major automotive events. I am passionate about driving brand visibility and customer engagement through digital and community-driven initiatives.

Andi Haramain Yusuf

Social Media Manager, Content Producer, Digital Marketer, +3

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I am a digital marketing professional with over 10 years of experience in social media, CRM, and brand community development. Throughout my career, I have built strategic engagement plans, led cross-functional teams, and strengthened customer loyalty through community-focused approaches. Since 2022, I have actively contributed as an automotive content reviewer on Teman Mobil’s digital channels. Currently, I lead the Community Marketing team at PT Xylo Solusi Indonesia, where I manage community marketing strategies, create educational car review content, and collaborate on major automotive events. I am passionate about driving brand visibility and customer engagement through digital and community-driven initiatives.…I am a digital marketing professional with over 10 years of experience in social media, CRM, and brand community development. Throughout my career, I have built strategic engagement plans, led cross-functional teams, and strengthened customer loyalty through community-focused approaches. Since 2022, I have actively contributed as an automotive content reviewer on Teman Mobil’s digital channels. Currently, I lead the Community Marketing team at PT Xylo Solusi Indonesia, where I manage community marketing strategies, create educational car review content, and collaborate on major automotive events. I am passionate about driving brand visibility and customer engagement through digital and community-driven initiatives.

Available to hire

I am a digital marketing professional with over 10 years of experience in social media, CRM, and brand community development. Throughout my career, I have built strategic engagement plans, led cross-functional teams, and strengthened customer loyalty through community-focused approaches. Since 2022, I have actively contributed as an automotive content reviewer on Teman Mobil’s digital channels.

Currently, I lead the Community Marketing team at PT Xylo Solusi Indonesia, where I manage community marketing strategies, create educational car review content, and collaborate on major automotive events. I am passionate about driving brand visibility and customer engagement through digital and community-driven initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Intermediate

Work Experience

Lead Community Marketing at PT Xylo Solusi Indonesia

January 1, 2024 - Present

Led the Community Specialist team and transitioned their roles to strategic contributors. Managed community marketing strategies for brands, including digital campaigns and customer loyalty programs. Created objective and educational automotive review content for Teman Mobil Channel, growing the YouTube channel organically to over 13,000 subscribers. Acted as official media partner for major automotive events such as Indonesia International Motor Show (IIMS) and Periklindo Electric Vehicle Show (PEVS).

Lead Community Marketing at PT Xylo Solusi Indonesia

January 1, 2024 - Present

Led the Community Specialist team transforming their role from execution-focused to strategic contributors. Managed community marketing strategies including activation, digital campaigns, and customer loyalty enhancement for various brands. Created objective and educational car review content for Teman Mobil’s YouTube, Instagram, TikTok, and website, growing the YouTube channel to over 13,000 subscribers organically. Acted as official media partner for major automotive events such as the Indonesia International Motor Show (IIMS) and Periklindo Electric Vehicle Show (PEVS).

CRM Operations Supervisor at PT Bounche Indonesia

December 31, 2023 - September 5, 2025

Led the CRM Operations team to execute campaigns, user segmentation, and customer data management. Developed CRM strategies aimed at enhancing retention and lifetime value via personalized communications and loyalty programs. Contributed to acquiring and growing over 75,000 registered members in a major automotive brand's mobile app.

CRM Operations Supervisor at PT Bounche Indonesia

December 31, 2023 - September 2, 2025

Led the CRM Operations team to ensure timely and accurate execution of campaigns, user segmentation, and customer data management. Developed CRM strategies to enhance customer retention and lifetime value through personalized communication and loyalty programs. Contributed to acquiring and growing over 75,000 registered members in a major automotive brand's mobile application.

Social Media Manager at Rivareno SE Asia

August 31, 2019 - September 5, 2025

Managed end-to-end social media content strategy including content planning, creation, scheduling, and performance monitoring across platforms like Instagram and Facebook. Successfully increased social media impressions by over 100,000 during Rivareno Bali’s grand launch, enhancing brand visibility and engagement.

Social Media Manager at Rivareno SE Asia

August 31, 2019 - September 2, 2025

Managed the end-to-end social media content strategy including planning, creation, scheduling, and performance monitoring across platforms such as Instagram and Facebook. Increased social media impressions by over 100,000 during the grand launch of Rivareno Bali, significantly boosting brand visibility and engagement.

Digital Marketing Executive at PT Dua Empat Print

August 31, 2018 - September 5, 2025

Planned and executed integrated marketing campaigns across digital, social media, and print channels. Analyzed campaign performance focusing on user growth and lead acquisition using data-driven strategies.

Digital Marketing Executive at PT Dua Empat Print

August 31, 2018 - September 2, 2025

Planned and executed integrated marketing campaigns across digital, social media, and print channels to support brand visibility and customer acquisition. Analyzed campaign performance metrics focusing on user growth and lead acquisition through data-driven strategies.

Social Media Consultant at PT Bounche Indonesia

September 30, 2017 - September 5, 2025

Represented the agency’s social media services to clients and provided strategic consultation on content planning, campaign execution, and platform optimization to improve clients’ online presence.

Social Media Consultant at PT Bounche Indonesia

September 30, 2017 - September 2, 2025

Represented agency’s social media services to clients, educating them on applying these services to support business objectives. Provided strategic consultation on content planning, campaign execution, and platform optimization to enhance clients' online presence.

Social Media Planner at PT Bounche Indonesia

September 30, 2015 - September 5, 2025

Managed social media properties including Facebook and Twitter, daily monitoring, posting, and content development. Coordinated social media marketing projects, including advertising and brand awareness activities.

Social Media Planner at PT Bounche Indonesia

September 30, 2015 - September 2, 2025

Managed social media properties including daily monitoring, posting, content development, social media advertising, and creation of brand awareness campaigns.

Social Media Specialist at Growmint Digital Agency

October 31, 2014 - September 5, 2025

Developed social media content and strategies aligned with client objectives. Managed and optimized client social media platforms to enhance performance and audience growth.

Social Media Specialist at Growmint Digital Agency

October 31, 2014 - September 2, 2025

Developed social media content and strategies tailored to client objectives and target audiences. Created and continuously optimized clients’ social media platforms to enhance performance and audience growth.

Staff Marketing at 3foilstore.com

August 31, 2013 - September 5, 2025

Developed marketing strategies for selling popular shoe brands through online shop platforms. Supported promotional activities, product positioning, and online sales campaigns.

Staff Marketing at 3foilstore.com

August 31, 2013 - September 2, 2025

Developed marketing strategies creatively for selling popular shoe brands via an online shop system. Supported promotional activities, product positioning, and online sales campaigns to attract and retain customers.