CRAG is an independent editorial concept dedicated to climbing culture and the call of the mountains. Far from the logic of disposable commercial magazines, CRAG is envisioned as a printed collectible, meticulously designed to endure over time. The visual system thrives on duality: on one side, the bold, heavy impact of brutalist typography (Monument Extended) evokes the solid monumentality of rock; on the other, the airy whitespace and classic elegance of a serif typeface (Minion) give breathing room to long-form storytelling and breathtaking photography. Every layout is structured around a rigorous yet flexible grid system, seamlessly alternating sweeping landscape spreads with technical topographic illustrations. A printed tribute to verticality.

PLUVIA is a conceptual rainwear brand built around a shift in perspective: rain is not something to avoid, but something to embrace.

The project explores how a clear narrative can shape an entire brand system. From visual identity and typography to imagery and digital experience.

Muted tones, refined serif typography, and restrained art direction create a calm yet confident urban presence.

The identity extends into a weather experience app, transforming forecasts into moments of awareness and reinforcing a cohesive ecosystem across touchpoints.

As a freelance designer, I focus on building intentional, emotionally aligned brand systems, not just visual assets.

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ARCOLAB is an architecture lab focused on modular systems.

The visual identity is built as a generative system, starting from a single module and expanding through rules of repetition, rotation, and scale.

A flexible language that reflects an evolving approach to architecture.

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